Droom allocates Rs 10 crore to marketing spends

Launches offers to coincide with festive season

e4m by exchange4media Staff
Updated: Oct 13, 2016 1:36 PM
Droom allocates Rs 10 crore to marketing spends

With the festive season almost here, automobile transactional marketplace, Droom is taking the celebrations up a few notches by allocating Rs 10 crore as its marketing budget. The move is aimed at driving 30-35 per cent growth for Droom during the festive season and coincides with the launch of its Auto Festival, which showcases the latest cars, bikes, scooters, super bikes and premium cars at affordable prices.

Commenting on the announcement, Rishab Malik, Co-founder & VP – Business Development, Droom, said, “Droom is currently receiving 5000 orders a month, which includes vehicle purchase and automobile-related services. With Dhanteras and other auspicious occasions just around the corner, we expect to drive consumer demand by 30-35 per cent this month. We are spending Rs 100 crore on marketing this year, out which Rs 10 crore has been allocated for festive promotions. Our Droom assist team has been receiving about 1500 queries on a daily basis even before the sale kicked off, underlining the excitement Indian consumers have during the festive season and their trust in Droom’s diverse offerings.”

Droom’s festive offers kicked off with its Grand Auto Sale and will be followed by Diwali Wheel of Fortune, Karva Chauth Special and Bhaiya Dooj. Grand Auto Sale went live from October 6 to October 11 while its offer, Diwali Wheel of Fortune will commence on October 26 and go on till October 31.

Malik added, “It is the season of festivals and we, at Droom, hope to make it as grand as possible for our users. With some outstanding deals and discounts, this month-long sale is aimed at contributing to the festive cheer all around. With the rise in disposable income, we have seen the demand of vehicles in every household is increasing. Consumers want more for less and increasingly prefer pre-owned vehicles over new vehicles, as it allows them to purchase a premium vehicle within the same price range. This is why we’ve launched our latest marketing campaign. With massive discounts and exciting deals, we are looking make this festive season extra special for Indian consumers by allowing them to purchase their preferred vehicles at the most affordable rates.”

Droom’s Karva Chauth Special offer under its Delhi Auto Fest will start on October 17 and go on till October 19 while its Bhaiya Dooj offer can be availed on November 1.

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