Reliance Games has announced the launch of ‘The BFG Game’, a dream-matching adventure based on the Steven Spielberg movie, due to be released on July 1, 2016

exchange4media Staff 30-June-2016

He will be reporting to Sanjay Sindhwani, VP, Digital Products and Business Head ET (Digital & Mobile), Times internet Limited

exchange4media Staff 30-June-2016

The WPP India Corporate Social Responsibility Foundation has launched its implementation programme to bring about holistic development in the lives of upto 20,000 underprivileged children and youth in Mumbai and Delhi in collaboration with its implementation partners Magic Bus and HOPE foundation, at a school in Andheri, Mumbai on June 28, 2016

exchange4media Staff 30-June-2016

The show is produced and directed by Shruthi Naidu, who has given many successful shows such as Chi.Sou.Savithri, Devi, Shrirastu Shubhamastu and Mahadevi.

exchange4media Staff 30-June-2016

This data intelligence platform is positioned to unlock new revenue streams for marketers through unique combination of cognitive algorithms, data intelligence and machine learning

exchange4media Staff 30-June-2016

The account was awarded following a multi agency pitch. The Delhi office of Triton will handle the business

exchange4media Staff 30-June-2016

Prior to his appointment at 101India.com, Rohit was in charge of the revenue functions at Zoom. He has worked with several prestigious broadcast networks such as Times Television Network, Star TV and MTV, to name a few

exchange4media Staff 30-June-2016

In addition to its leading portfolio of trade publications including Realscreen, Kidscreen, Playback and Strategy, Brunico produces internationally renowned conferences and marketplaces such as Realscreen Summit and Kidscreen Summit that connect entertainment content producers and buyers from around the world

exchange4media Staff 30-June-2016

It has introduced an “interactive” billboard which offers the consumer with the option of product hunting by shaking the phone to get information on offers available

exchange4media Staff 30-June-2016

The account moved starting May 2016 following a multi agency pitch, and the mandate includes consistently strengthening Axis Bank's social presence with relevant, interesting and progressive conversations and solutions

exchange4media Staff 30-June-2016

Branded content has gone through a paradigm shift and it’s about finding the spot, which intercedes between brand purpose and consumer needs, to create contextual storytelling, which will lead to conversations and a behavioural change, writes Shailja Varghese, Head Content Solutions, Brand New Media

Shailja Varghese 30-June-2016

The biggest vindication for Kainaz Karmakar and Harshad Rajadhyaksha, ECDs at Ogilvy and the duo behind the campaign is that, the campaign has helped gather funds to start a rehab centre (even though they never asked for funds) and the enforcement of the ban has already been ordered in UP

Priyanka Mehra 30-June-2016

Globally, out of the 10.8 million apps analysed by Symantec's Norton Mobile Insights in 2015, almost 3.3 million were classified as malware, a 230 per cent increase from 2014

exchange4media Staff 30-June-2016

As the world celebrates the impact of social media today, we spoke to some social media experts to get their views on the future of this ecosystem

Abhinn Shreshtha 30-June-2016

Things have started heating up after cab-aggregator Ola filed an affidavit before the Karnataka High Court on June 27 accusing rival Uber of flouting the rules, and roping in white board (non-passenger) vehicles to offer taxi services

exchange4media Staff 30-June-2016

A whopping 26 Grand Prix awards were handed out over the past one week. A number of integrated campaigns, making clever use of digital display, social media and print in engaging ways, took home a slew of awards across categories.

Sarmistha Neogy 30-June-2016