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Guest Column: Replace fear of the unknown with curiosity and focus: Shailja Varghese

Today, it's the economy that has gone shaky with demonetization. As a human civilization, we might have seen worse periods in history but in our short-sightedness, we forget that we have overcome the worst—from wars to natural disasters and epidemics. Then why does the human mind forget all the good times we have had and only dwell on the immediate calamity? Some people consistently worry, fear and doubt until their fears start manifesting into reality, as they create such an environment around them, writes content specialist Shailja Varghese

Shailja Varghese Dec 22, 2016 9:02 AM

Guest Column: Mindfulness is a way to reengineer effectiveness: Shailja Varghese

Varghese says that we have ignored the most important role and duty we have, and that is towards ‘oneself’

Shailja Varghese Nov 25, 2016 9:12 AM

Guest Column: Rising appetite for content redefining marketing objectives: Shailja Varghese, Brand New Media

With content being served through various screens, the very fabric, which kept the consumers together, was broken into ‘my entertainment’ from ‘our entertainment’. Marketers started to feel the pressure of this approach and started to evolve, writes Shailja Varghese, Head-Content Solutions, Brand New Media

Shailja Varghese Aug 17, 2016 8:25 AM

Guest Column: Inside the jury room and how to win at Cannes: Shailja Varghese, Brand New Media

In the second part of 'How content can become culture?' Shailja Varghese writes on 'Inside the jury room and how to win at Cannes'

Shailja Varghese Jul 9, 2016 8:01 AM

Guest Column: Takeaways from the Lions Entertainment Jury: Shailja Varghese, Brand New Media

Branded content has gone through a paradigm shift and it’s about finding the spot, which intercedes between brand purpose and consumer needs, to create contextual storytelling, which will lead to conversations and a behavioural change, writes Shailja Varghese, Head Content Solutions, Brand New Media

Shailja Varghese Jun 30, 2016 8:18 AM