Authors

Today, it's the economy that has gone shaky with demonetization. As a human civilization, we might have seen worse periods in history but in our short-sightedness, we forget that we have overcome the worst—from wars to natural disasters and epidemics. Then why does the human mind forget all the good times we have had and only dwell on the immediate calamity? Some people consistently worry, fear and doubt until their fears start manifesting into reality, as they create such an environment around them, writes content specialist Shailja Varghese

Shailja Varghese 22-December-2016

Varghese says that we have ignored the most important role and duty we have, and that is towards ‘oneself’

Shailja Varghese 25-November-2016

With content being served through various screens, the very fabric, which kept the consumers together, was broken into ‘my entertainment’ from ‘our entertainment’. Marketers started to feel the pressure of this approach and started to evolve, writes Shailja Varghese, Head-Content Solutions, Brand New Media

Shailja Varghese 17-August-2016

In the second part of 'How content can become culture?' Shailja Varghese writes on 'Inside the jury room and how to win at Cannes'

Shailja Varghese 09-July-2016

Branded content has gone through a paradigm shift and it’s about finding the spot, which intercedes between brand purpose and consumer needs, to create contextual storytelling, which will lead to conversations and a behavioural change, writes Shailja Varghese, Head Content Solutions, Brand New Media

Shailja Varghese 30-June-2016

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