Date-wise News
92.7 BIG FM partners with Vodafone to launch new campaign

RJ’s from 92.7 BIG FM sang the national song – Vande Mataram at the same time across its 45 stations through Vodafone SuperNet with the aim to reaffirm the faith of our country in unity

exchange4media Staff Aug 17, 2016 1:57 PM

Radio City launches Super Singer Season 8

With addition of 8 more cities this year, RCSS now expands its reach to 28 markets nationally

exchange4media Staff Aug 17, 2016 1:33 PM

Viral Oza joins Lodha as Chief Marketing Officer

As reported by exchange4media exclusively Viral Oza quit Times of India as Marketing Director, he has now joined Lodha Group as its Chief Marketing Officer (CMO).

Priyanka Mehra Aug 17, 2016 12:32 PM

How newspaper editorials frowned upon PM Modi's I-Day speech

Narendra Modi, Independence Day, I-Day Speech, Balochistan, Times of India, Hindustan Times, The Hindu, The Indian Express, The Telegraph, Deccan Chronicle, The Financial Express, The Economic Times

Saif Ahmad Khan Aug 17, 2016 8:32 AM

RAM Ratings: Big FM continues to lead in Mumbai, Fever FM dominates in Delhi

Big FM was the leading FM station in the Mumbai market in week 31 while Radio City featured at the second spot. The Delhi, Kolkata and Bangalore markets were led by Fever FM, Radio Mirchi and Radio City respectively

exchange4media Staff Aug 17, 2016 8:29 AM

Guest Column: Rising appetite for content redefining marketing objectives: Shailja Varghese, Brand New Media

With content being served through various screens, the very fabric, which kept the consumers together, was broken into ‘my entertainment’ from ‘our entertainment’. Marketers started to feel the pressure of this approach and started to evolve, writes Shailja Varghese, Head-Content Solutions, Brand New Media

Shailja Varghese Aug 17, 2016 8:25 AM

Twitter shares rise 7 % amid talks of Apple TV deal

Such reports have seen Twitter’s share rise by 7 per cent. In a bid to boost its live on-air activities on Twitter live, the company looks forward to a synergy with the Cupertino based giant. Though Apple and Twitter haven’t spoken officially about it, media reports suggest this could soon turn into reality

exchange4media Staff Aug 17, 2016 8:21 AM

Facebook vs adblockers: Why Facebook is looking to protect its $900 million+ desktop ad market?

As Facebook continues its fight to serve ads despite ad blockers, the reason behind its new-found exuberance might be more complex

Abhinn Shreshtha Aug 17, 2016 8:14 AM

Aaj Tak overtakes major GECs with record coverage of over 136 million

The news channel has broken all records by being the first and only Hindi news channel to reach 136 million coverage (Source - BARC, TG: 4+, All India, Wk 31'16, Cov'000)

exchange4media Staff Aug 17, 2016 8:11 AM

Pro Kabaddi League-4 registered 15% growth in ad volumes: TAM Media Research

Compared to PKL Season 3, 15% growth in ad volumes was witnessed in PKL Season 4. It had dropped by 6% in Season 3 compared to Season 2

Priyanka Mehra & Madhuwanti Saha Aug 17, 2016 8:08 AM

BARC Ratings: Patanjali emerges top spender on TV for Week 31

In four weeks Patanjali Ayurved returns to the top spot for week 31 (July 30 to August 5) in the ‘Top 10 Brands across genres’ category, with 21,923 insertions

exchange4media Staff Aug 17, 2016 8:02 AM

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