Date-wise News
Jury meet for Fempowerment Women Achievers’ Awards 2016 held in Mumbai?blur=25

The jury members included noted director Subhash Ghai, Chairman & Editor in Chief - Business World - Annurag Batra, Global Head For Leadership, Learning & People Management - Essar Group - Adil Malia, Senior Lawyer Mrunalini Deshmukh, noted Journalist & Author Bhawana Somaaya and MD- Morgan Stanley Ridham Desai.

exchange4media Staff Jul 9, 2016 12:33 PM

UrbanClap, Jabong & TataCLiQ take a different communication tonality?blur=25

While Urban Clap champions the cause of ‘same sex relationship’, Jabong takes a bold stand by breaking usual fashion clichés & TataCLiQ gets an unlikely protagonist in the form of a camel in their maiden ad

Sarmistha Neogy Jul 9, 2016 8:15 AM

Leveraging data to create unified profiles will allow marketers to activate digital channels: Daniel DeZutter, Epsilon?blur=25

In a brief chat, Epsilon’s Daniel DeZutter throws light on the changing landscape of the digital marketing space, where India figures in their analytics strategy and more

Surya Kannoth Jul 9, 2016 8:14 AM

Da Vinci Learning TV chooses Sketch Consultancy as its Marketing Agency?blur=25

Sketch Consultancy will manage the entire outreach & marketing activities such as mall activations, outdoor media buying, radio, school activation and events for Da Vinci Learning in India

exchange4media Staff Jul 9, 2016 8:12 AM

Center fresh rolls out new campaign for new 'Cool Cola' flavour?blur=25

PVM and Ogilvy have together developed a new campaign that announces the launch of Center fresh Cool Cola flavour in an interesting manner

exchange4media Staff Jul 9, 2016 8:10 AM

Graphic India hires Narendra Deshpande as Senior VP Production & Operations?blur=25

Deshpande will work with Co-Founder & CEO, Sharad Devarajan to expand Graphic India’s animation projects and pipeline

exchange4media Staff Jul 9, 2016 8:09 AM

Nature Fresh launches the new campaign for Acti-Lite?blur=25

Conceived by FCB Ulka, and set against a melodious soundtrack created by Salim Sulaiman, the storytelling is about how a woman, by making little changes in the grocery items, can turn her husband into a dream father for their little daughter

exchange4media Staff Jul 9, 2016 8:07 AM

Guest Column: Inclusive advertising: Possibilities of the future?blur=25

The future will see more adverts provide customers with immersive experiences and seamlessly merge augmented reality and virtual reality, to provide visual, auditory and kinaesthetic experiences to reinforce customer decision making- writes Samir Chaudhary, Co-Founder, The Media Ant

Samir Chaudhary Jul 9, 2016 8:06 AM

SpiceJet launches maiden TV campaign to showcase unique offerings?blur=25

Underlining the significance of a hot meal, spacious leg room and knocking off queues from the travel schedule among others, the airline flaunts a set of commercials thoughtfully placed through everyday life situations and narrated with a dash of humour

exchange4media Staff Jul 9, 2016 8:03 AM

We have helped businesses transform into brands: Udit Pathak, Media Mantra?blur=25

In a brief chat with exchange4media, Udit Pathak, Co-Founder & CEO, Media Mantra reveals what makes his agency different from other agencies, emerging trends in the PR space and more

Surya Kannoth Jul 9, 2016 8:02 AM

Guest Column: Inside the jury room and how to win at Cannes: Shailja Varghese, Brand New Media?blur=25

In the second part of 'How content can become culture?' Shailja Varghese writes on 'Inside the jury room and how to win at Cannes'

Shailja Varghese Jul 9, 2016 8:01 AM