Coca Cola becomes associate sponsor for IPL ; Tata Sky and Freecharge also on board

After the exit of Pepsi, Sony Pictures Networks India (SPN) has roped in Coca Cola as the associate sponsor for season 9 of VIVO IPL

e4m by Madhuwanti Saha
Updated: Mar 10, 2016 5:06 PM
Coca Cola becomes associate sponsor for IPL ; Tata Sky and Freecharge also on board

Sony Pictures Networks India (SPN) has unveiled the new campaign for Season 9 of VIVO IPL, titled ‘Ek India Happywala’ that implores every Indian in every corner of the world to build an empowered India.

Financially the IPL is looking strong with 10 sponsors on board currently and 90 per cent of its ad inventory sold out. Their three presenting sponsors are Oppo, Vodafone and Amazon while Coca Cola is the associate sponsor. “We have got Coke which has come back after two years. We have Tata Sky and Free Charge who are first time sponsors,” says Rohit Gupta, President of SPN.

NP Singh CEO of SPN adds, “In the next two to three weeks we will be in a much better position to say who the presenting and associate sponsors are. We may have 11 or 12. All categories present last year are there this year as well. There is an addition of handset category.”

Last year PepsiCo India terminated its five-year contract with the league (as title sponsor) two years ahead of schedule soon after the Lodha panel announced a two-year suspension for Chennai Super Kings and Rajasthan Royals in July. 

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