The biggest income jump will come from title sponsorship as Vivo will pay Rs 484 crore compared to the Rs 222 crore that Dream11 paid in IPL 2020

Javed Farooqui Apr 30, 2021 8:46 AM

CSK team will sport the Equitas SFB logo on the back of the helmet and the cap as part of the team jersey

exchange4media Staff Mar 25, 2021 3:46 PM

As part of the collaboration, at least three star players will be involved in various promotional activities

exchange4media Staff Mar 8, 2021 5:04 PM

The report further stated that television ad volumes grew by 34% in the second half of 2020 compared to the first half

exchange4media Staff Mar 1, 2021 4:01 PM

Guest Column: Varying sizes of purses & various slots to fill, makes this mini auction an opportunity for franchises to fine-tune their team strategies, says Vishal Baghel, AVP, Hansa Research

Vishal Baghel Feb 17, 2021 1:01 PM

As part of the celebrations, some fans will get to interact with their favourite Dream 11 IPL 2020 players

exchange4media Staff Oct 20, 2020 4:12 PM

To cut through the IPL clutter, the brand is using a combination of TV, Hotstar and TV-to-Mobile targeting app

Misbaah Mansuri Oct 7, 2020 8:33 AM

The partnership manifests as an exclusive hub on the Dailyhunt platform, giving users access to original CSK content packed with team photos, vignettes and videos

exchange4media Staff Sep 29, 2020 3:03 PM

The multi-film campaign by DDB Mudra portrays the true fans of CSK who support and express their love for the team throughout the year

exchange4media Staff Sep 22, 2020 12:54 PM

The brand will be the becomes Official Tea Partner for the team

exchange4media Staff Sep 17, 2020 7:34 PM

Myntra’s logo will be carried across all CSK team branding and communications

exchange4media Staff Sep 17, 2020 4:56 PM

SEVEN is also the official Kitting/Clothing partner, Associate Sponsor and the Official Merchandise Partner of the Chennai Super Kings

exchange4media Staff Sep 16, 2020 6:41 PM

Launches digital campaign on social media platforms and a unique paint shade, ‘CSK Yellow’ in line with the association

exchange4media Staff Sep 16, 2020 5:48 PM

In a conversation with exchange4media, Thakar, the CEO of Star Sports, says he is confident that Dream11 IPL 2020 will be the property’s biggest season in terms of both viewership and revenue

Simran Sabherwal & Dipali Banka Sep 15, 2020 8:17 AM

Naina Parekh, Founder & Director of EUME said that the brand was delighted to be playing a part in keeping the teams safe during the pandemic

exchange4media Staff Sep 8, 2020 11:23 AM

Despite the challenges this year, team franchises have been negotiating sponsorship values and have managed to rope in some top brands

Ruhail Amin Sep 7, 2020 9:31 AM

Fast&Up will be associating with the three-time IPL champions for the upcoming season

exchange4media Staff Aug 24, 2020 3:21 PM

Bank's offering includes Video KYC, Higher interest rates on Fixed Deposits and Savings Account

exchange4media Staff Aug 7, 2020 6:24 PM

Sunrisers Hyderabad, Chennai Super Kings, Delhi Capitals, Kings XI Punjab and Rajasthan Royals have joined the platform, keeping their fans entertained during these difficult times

exchange4media Staff Jun 3, 2020 7:02 PM

The fan banter around Season 13 of the VIVO IPL has inspired #KhelBolega campaign, launched by Star Sports along with BCCI

exchange4media Staff Mar 11, 2020 6:42 PM