Nippon Paint becomes Associate Sponsor of Chennai Super Kings for third time

Launches digital campaign on social media platforms and a unique paint shade, ‘CSK Yellow’ in line with the association

e4m by exchange4media Staff
Updated: Sep 16, 2020 5:48 PM
nippon paints

Nippon Paint (India) Private Limited (Decorative Division) today announced its sponsorship alliance with leading Indian Premier League cricket franchise, Chennai Super Kings. With this announcement, Nippon Paint continues its association with the Chennai Super Kings (CSK) for the third time in a row, since its debut in 2018. Chennai Super Kings (CSK) is one of the most sought-after franchisee of the Indian Premier League (IPL). This deal with the three-time IPL champions, adds to Nippon Paint’s growing portfolio of sports sponsorships in India. The agreement will see Nippon Paint’s logo appear on the arm of the player’s shirts.

Nippon Paint announced the sponsorship of CSK on its social media platforms. This was then followed by the launch of digital ads with the tagline ‘Nippon Podu, Whistle Podu. This year, the company has further launched a new paint shade called the ‘CSK Yellow’ a distinct tone of yellow wall paint, in keeping up with this association. Fans can now opt for Nippon’s CSK Yellow to support their much revered CSK team and paint the town yellow!

Speaking about the association, Mark Titus – Director Marketing, Nippon Paint (India) Private Limited (Decorative Division) said, “We are thrilled to yet again team up with IPL’s most venerated team, the Chennai Super Kings, as associate sponsors. As a brand, we have always celebrated cricket with passion and with the return of the IPL season, we are certain it will bring spirit of cheer and celebration to Nippon Paint’s customers and fans across the world. Over the past few weeks, we have launched a series of digital ads and contests on our social media pages for CSK fans. With the IPL season just around the corner, we are geared up in anticipation.”

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