IPL 2020: A closer look at franchise sponsorship tally

Despite the challenges this year, team franchises have been negotiating sponsorship values and have managed to rope in some top brands

e4m by Ruhail Amin
Updated: Sep 7, 2020 10:02 AM

For the eight franchises, IPL 2020 is going to be etched in the memory for a long time. And the memories, certainly, will not be all pleasant.
The drop in overall sponsorship pool and now a 20 to 30 per cent expected dip in franchise revenues has made the team owners anxious as the final date inches closer. And that is not it; the complex protocols of IPL 2020 are not making it any simpler for the respective teams.
Despite the challenges, team franchises have been negotiating sponsorship values and have managed to rope in some top brands.
Since on-ground and on-air sponsorship of IPL has steep price points, franchise sponsorships have always played a critical role as it allows relatively smaller brands with lower budgets get a taste of the marketing power of this league, which undoubtedly is matchless.
For IPL 2020, which will be held in UAE from September 19 to November 10 2020, here is a closer look at how the teams have fared on their individual sponsorship tally.

Kolkata Knight Riders
KKR has roped in Mobile Premier League as its Principal Sponsor. The Official Sponsors this year are -Jio Digital Life, Lux Cozi, TV9 Bharatvarsh, Astral Pipes, Royal Stag, Green Ply, Colgateand Medimix.
KKR’s Official Partners this year are--Balkrishna Industries Ltd (BKT), Kingfisher, Mai Dub(Dubai Based Bottled water company) and virtual reality cricket platform- iB Cricket.
Its Merchandise Partners are--Boat, CricFig, Fanhood, Gully Live Fast, Suditi Industries Ltd and The Souled Store.

Chennai Super Kings
CSK’s Principal Sponsors this year are Muthoot, India Cements and Gulf Oil, British Empire, Nippon Paint, Clear Anti Dandruff Shampoo and Jio Digital Life.
While its Associate Sponsors this year a brands like Equitas Small Finance Bank Limited , Balkrishna Industries Ltd (BKT), Dream11, Boost, Mai Dubai and EUME.
Chennai Super Kings has also announced Levista Instant Coffee as their Official Licensed Coffee Partner.

Rajasthan Royals
RR’s Principal Sponsors this year are: TV9 Bharatvarsh, sanitary pad brand Niine, Jio, Fena and KEI Wires & cables.
RR’s Associate Sponsors are Colgate, APIS Honey ad sports wear company Alcis Sports while its Official Partners are- Dream 11, Balkrishna Industries Ltd (BKT) and Kingfisher.

Mumbai Indians
Mumbai Indian’s Principal Sponsors are Samsung and Colors ,while its Associate Sponsors are Marriott BonVoy, Jio and Astral Pipes.
MI’s Official Sponsors for IPL 2020 are Balkrishna Industries Ltd (BKT), Usha International, Kingfisher, Colgate, William Lawsons, Dream11, MakeMyTrip, Boat, Mai Dubai, Performax, Reliance Foundation, DNA Networks, Radio City 91.1 FM and Fever 104 FM.

Sunrisers Hyderabad
With JK Lakshmi Cement as the Title Sponsor, Sunrisers Hyderabad’s Principal Sponsors are Ralco Typres, Jio, TCL, Lubricants company Valvoline, Dream 11 and Nerolac.
Other sponsors include Colgate, Jai Raj Steel while Official Partners are-Sports equipment company TYKA, FanCode Shop, Double Horse and Mai Dubai

Delhi Capitals
The teams Principal Sponsors include: JSW Group, Ebix Cash and Lotus Herbals
The other sponsors and partners include--Balkrishna Industries Ltd (BKT), Jio, Coca Cola, BKT, Boat, Paytm Insider, Dream11, Fever 1014, radio Nasha, courier DTDC and Sqadgear

Kings XI Punjab
The Title Sponsor of Kings XI Punjab is Ebix Cash, while its Principal Sponsors are--Jio Digital, Fena, Royal Stag and Dream 11.
Kings XI has also roped in BKT as its Official Partner.

Royal Challengers Bangalore
RCB’s Title Sponsor is Muthoot Fincorp while Max Life Insurance is their official Life Insurance Partner and also Apparel Partner for the upcoming edition.
The other brands associated with the franchise are--Myntra, Jio, Exide, Nuvoco, Astral Pipes and Balkrishna Industries Ltd (BKT).

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