According to data traffic on UC Browser, the most popular match of the IPL season was between Kolkata Knight Riders and Sunrisers Hyderabad held on March 24

exchange4media Staff May 13, 2019 7:18 PM

#RCBvsCSK becomes most-tweeted-about match in Week 4 of IPL 2019

exchange4media Staff Apr 24, 2019 6:44 PM

Launches #CricketKaTicket campaign with digital film, along with an augmented reality game on Facebook

exchange4media Staff Apr 15, 2019 4:44 PM

What Works will ideate and execute video content strategy across platforms in line with KKR’s other marketing plans

exchange4media Staff Mar 29, 2019 2:03 PM

Gozoop has retained the team's digital mandate for the fourth consecutive year and will take charge of the digital and content creation duties for the brand throughout this IPL season

exchange4media Staff Mar 28, 2019 1:45 PM

The season’s opening weekend witnessed close to 1.4 million Tweets as fans join in the global cricket conversation

exchange4media Staff Mar 26, 2019 7:24 PM

Fans will get behind-the-scenes updates and chance to show support through Augmented Reality Lenses, Our Stories and more

exchange4media Staff Mar 22, 2019 4:40 PM

As part of a 360-degree marketing campaign, TVCs will be run for 8 weeks 

exchange4media Staff Mar 20, 2019 1:54 PM

He joins KKR from ESPN, where he was leading brand and content marketing for both ESPN Cricinfo and ESPN.in

exchange4media Staff Nov 15, 2018 5:10 PM

The Kingfisher Indian Pranks League celebrates the IPL teams and their spirit of the good times with a series of video commercials

exchange4media Staff May 5, 2018 8:54 AM

Created by the DDB Mudra Group, KKR’s latest anthem #KKRHaiTaiyaar shows die-hard fans gearing up for the 2018 IPL

exchange4media Staff Apr 18, 2018 1:04 PM

As a part of the mandate, the agency will be responsible for the digital & content creation duties for the brand. Gozoop will be working with KKR to ensure that the brand engages their audience with unique social media activations, campaigns and real-time fan engagement during matches.

exchange4media Staff Apr 16, 2018 4:10 PM

A record for peak concurrent viewers on Hotstar was established during the match between Chennai Super Kings and Kolkata Knight Riders

exchange4media Staff Apr 12, 2018 3:08 PM

The collection will span an extensive assortment of merchandise including t-shirts, a back to school range, mugs, board games, card games, mobile covers, power-banks and more.

exchange4media Staff Apr 9, 2018 6:36 PM

HMD Global and KKR unveiled the new official team jersey for the 2018 season sporting the Nokia logo in the front.

exchange4media Staff Apr 3, 2018 5:07 PM

Will provide ultimate experience for fans of Chennai Super Kings, Kolkata Knight Riders, Mumbai Indians and Rajasthan Royals

exchange4media Staff Mar 23, 2018 6:12 PM

KKR launched campaign, ‘Knighting Ceremony 2018’ wherein fans could send suggestions on who they would like to see on the squad in IPL 11

exchange4media Staff Jan 27, 2018 12:00 AM

Industry experts are confident that Kolkata Knight Riders which is one of the most profitable IPL franchises will continue to bring in sponsorship revenue owing to the Shah Rukh Khan factor and its following

exchange4media Staff Jan 24, 2018 8:58 AM

The cricketer duo on the IPL Mumbai Indians team had the Twitteratti fooled as they played out a faux fight as part of the Citrus Pay ad campaign

Anurag Singh May 18, 2017 7:43 AM

Kolkata Knight Riders Vs Royal Challengers Bangalore fetched the maximum ratings in the fourth week of IPL. Meanwhile, Hindi and English movie premieres such as ‘Ok Jaanu’ and ‘Teenage Mutant Ninja Turtles: Out of the Shadows’ strengthened Colors and HBO viewership, respectively

exchange4media Staff May 8, 2017 8:17 AM