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Published: Apr 8, 2025 1:16 PM | 1 min read
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Listerine has partnered with Kolkata Knight Riders (KKR) as their official mouthwash partner for the Indian Premier League (IPL) 2025 season.
Speaking on the association, Manoj Gadgil - Business Unit Head-Essential Health & Skin Health & Oral Care & VP Marketing - Kenvue said “We are thrilled to partner with Kolkata Knight Riders, a team that resonates with millions of fans across India. In India, oral care is often neglected as part of the overall health regime, being largely curative rather than preventive. This collaboration presents a unique opportunity for us to engage with cricket enthusiasts to highlight the significance of a comprehensive oral care regime by brushing and swishing with a mouthwash as part of their daily routine as well as when on-the-go to ensure holistic oral care. With Listerine, germs will get clean bowled, one swish at a time!”
As part of this partnership, Listerine will feature prominently across KKR’s marketing campaign, both on and off the field. Fans can expect engaging content, promotions, and interactive experiences that highlight the benefits of using a mouthwash for a healthier mouth.
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