Fever Network’s Bounce Back Bharat: Chapter 1 proves to be a major success
The e-conclave premiere saw more than 180K live views across social media platforms
Fever Network’s latest campaign – ‘Bounce Back Bharat - Radio’s First Digital Conclave’, an initiative towards supporting nation building and spreading positivity via inspirational stories post the COVID-19 pandemic.
The campaign features a series of e-conclaves with the who’s who of the Indian corporate world. The first chapter of this initiative went live on 15th August 2020 at 6 PM on brand’s social media handles. The e-conclave premiere saw more than 180K live views across social media platforms. The webinar alone has garnered more than 410K views so far with a reach of 1.7Mn on social media and is only continuing to grow.
Corporate giants Mahindra First Choice Wheels Ltd, LIC, Pizza Hut, Wildcraft India, Malabar Gold & Diamonds came onboard for the first chapter. The initiative was also supported by Vidya Balan.
The 1st e-conclave was moderated by Fever FM’s RJ Sharat, while the business leaders - Ashutosh Pandey (MD & CEO, Mahindra First Choice Wheels Ltd), Neha (Marketing Director, Pizza Hut India) and Gaurav Dublish (Co-Founder, Wildcraft India) were on the panel along with the youth icon and East Delhi MP Gautam Gambhir.
While sharing his own bounce back story of revival of Kolkata Knight Riders in the year 2011, Gambhir talks about how beating perception was the toughest thing he has been doing in his life, first when he was a cricketer and now as a politician. Giving lessons to aspiring leaders, he says “3 most important principles for a leader are honesty, responsibility and credibility.”
Ashutosh Pandey while talking about the growth and recovery the used car market has witnessed in the lockdown says, people will learn to look ahead and move on. He mentions, “A learning which has come out of this pandemic is, people have realized action orientation and future orientation is the right way forward”.
Neha and Gaurav Dublish thanked the power of people in their organization on sailing past this pandemic and achieving milestone together as a team while supporting nation in this difficult time.
Watch the complete video on Fever FM’s social handles https://bit.ly/BounceBackBharat_Live to know more stories about the promise Gautam Gambhir made to Shah Rukh Khan when taking charge of Kolkata Knight Riders, the similarity between Pizza and cricket as told by Pizza Hut’s Director and how Wildcraft chose India over China for their supplies.
Stay tuned for the next chapter of Bounce Back Bharat with none other than the prolific and very successful Cricketer Shikhar Dhawan premiering on the 29th of August, 6 PM on https://www.facebook.com/FeverFMOfficial & https://www.instagram.com/feverfmofficial/
Fever Network, the country’s leading radio network and home to the most popular radio stations Fever FM, Radio Nasha and Radio One, has been known for its campaigns focused towards bringing about a demonstrable change in society. Bounce Back Bharat goes a step ahead in further strengthening the network’s position in this space. The campaign went live on Fever FM, Radio Nasha and Radio One’s social handles. The on-air listeners can also tune into the station frequencies to catch all the action on air.
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