Myntra partners with Chennai Super Kings

Myntra’s logo will be carried across all CSK team branding and communications

e4m by exchange4media Staff
Updated: Sep 17, 2020 4:56 PM
CSK

Myntra has announced its partnership with Chennai Super Kings (CSK) for the upcoming T20 season. As part of this association, Myntra’s logo will be carried across all CSK team branding and communications.

The CSK fanbase will be able to purchase their team’s merchandise including CSK’s, and stand a chance to win signed merchandise such as bats and jerseys autographed by leading CSK players.

As part of the partnership, Myntra aims to give CSK fans a differentiated experience through the Myntra’s T20 store that will have the images of the team’s marquee players, offer the official merchandise, and engagement propositions such as fan contests curated CSK offers and conversations off the app with social and influencer engagements.

Speaking on the association, Amar Nagaram, CEO, Myntra, said, “Partnering with a team of this scale gives us direct access to CSK’s ardent fan base. This association is natural to us, as Myntra and CSK are both known for their form, performance and strong bonding with their fan-base, achieved in style. We look forward to being an integral part of the T20 season, from a branding perspective and with a strong product offering, allowing us to form deep and lasting connections with the large fan base of the sport.”

CSK CEO K S Viswanathan said, “Having Myntra as our E-Commerce Partner for the T20 season provides CSK fans with an exciting avenue to purchase their favorite team’s merchandise, participate in fan contests and stand a chance to win signed merchandise.”

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