Tags Of Advertising, TV Media Digital Marketing Agency - Exchange4media

`rohit-gupta`

TAM ad volume data shows 18% growth on TV in first six months of 2018

In top 10 categories of the current year (January-June 2018) on television, top 3 includes toilet soaps leading the category followed by B2C online shopping and tooth pastes

exchange4media Staff 19-September-2018

ZEEL names Rohit Gupta as CFO

Gupta comes with an experience of 25 years in domestic and international markets in various aspects of business

exchange4media Staff 07-September-2018

SET signs 8 sponsors for KBC 10, 65% inventory sold before launch

The show will go on- air from 3 September at 9pm from Monday- Friday.

Sonam Saini 29-August-2018

FIFA World Cup 2018: SPNI gets 35 brands on board as finale approaches

According to industry experts, the 10 second ad rate for the quarterfinals to finals has increased to over Rs 8 lakhs from Rs 3 lakhs at the start of the tournament

Sonam Saini 13-July-2018

Broadcast industry hopeful of good Q1; expects 13-14% growth

Industry experts feel that it has been a good quarter compared to last year, thanks to IPL and FIFA World Cup

Sonam Saini 03-July-2018

FIFA World Cup 2018: SPN India ropes in 15 brands, sponsorship ranges between Rs 10-15 cr

Negotiations for more players is on. Key packages i.e title and presenting sponsorship, is ranging between Rs 10-15 crore, say industry estimates

Sonam Saini 13-June-2018

PMAR 2018: Growth has to be found by understanding the business: Experts

At the recent unveiling of the Pitch Madison Advertising Report 2018, Vikram Sakhuja, Rohit Gupta, Apurva Purohit and Vikas Agnihotri discussed insights from the previous year in their talk, ‘Learnings from 2017'

exchange4media Staff 19-February-2018

e4mSpotlight: What makes Indian Premier League 'premier'?

A week ahead of bidding for IPL’s television and digital rights, we explore why IPL is such a sought-after brand

Madhuwanti Saha 10-July-2017

Broadcasters confident about 13 per cent Adex growth predicted by Pitch Madison Advertising Report 2017

Broadcasters share their take on the 13 per cent growth projected by Pitch Madison Advertising Report 2017 for television to achieve Rs 21,296 crore in 2017

exchange4media Staff 22-February-2017

Guest Column: Demonetisation is a groundbreaking move and will benefit the country in the long run: Rohit Gupta

Demonetization is good as it will benefit the country in the long run. This will bring in plenty of cash into the banks, which can be directed to sectors which need funds. The sentiment around is pretty positive, but there is a bit of an uncertainty about what people are going to do. But a brave step will definitely come with some glitches at initial stages, writes Rohit Gupta, President, Network Sales & International Business, Sony Pictures Networks India (SPN)

Rohit Gupta 30-November-2016

Will CPT be the way forward for TV media buying?

Broadcasters and media agencies share their opinion when Shashi Sinha, CEO, IPG Mediabrands India addressed the elephant in the room at The Advertising Club’s annual Media Review last week when he talked about the need of TV buying moving to CPT from CPRP

exchange4media Staff 17-October-2016

Sony re-aligns key management portfolios

Rajesh Kaul’s role gets expanded to President, Distribution and Sports, Sony Pictures Networks. – Prasana Krishnan, Business Head for SPN Sports business will now report to Rajesh Kaul. Rohit Gupta and Rajesh Kaul have been with SPN for 14 years and 8 years respectively.

exchange4media Staff 23-June-2016