Out of the 344 advertisements, 259 belonged to the education sector, 50 belonged to the healthcare sector, eight to personal care and eight to the food & beverages sector

exchange4media Staff Nov 28, 2019 4:09 PM

We bring you a roundup of the news that made headlines this past week

exchange4media Staff Sep 21, 2019 8:41 AM

Gupta, the newly elected Chairman of ASCI, speaks to exchange4media about how the self-regulatory body will continue to reinvent itself and further build consumer awareness

Misbaah Mansuri Sep 20, 2019 8:25 AM

Subhash Kamath, Managing Partner, BBH Communications India Pvt Ltd was elected as Vice-Chairman and Shashi Sinha, CEO, IPG Mediabrands India, was re-appointed as Honorary Treasurer

exchange4media Staff Sep 19, 2019 5:22 PM

In top 10 categories of the current year (January-June 2018) on television, top 3 includes toilet soaps leading the category followed by B2C online shopping and tooth pastes

exchange4media Staff Sep 19, 2018 9:00 AM

Gupta comes with an experience of 25 years in domestic and international markets in various aspects of business

exchange4media Staff Sep 7, 2018 8:51 AM

The show will go on- air from 3 September at 9pm from Monday- Friday.

Sonam Saini Aug 29, 2018 8:54 AM

According to industry experts, the 10 second ad rate for the quarterfinals to finals has increased to over Rs 8 lakhs from Rs 3 lakhs at the start of the tournament

Sonam Saini Jul 13, 2018 8:55 AM

Industry experts feel that it has been a good quarter compared to last year, thanks to IPL and FIFA World Cup

Sonam Saini Jul 3, 2018 9:00 AM

Negotiations for more players is on. Key packages i.e title and presenting sponsorship, is ranging between Rs 10-15 crore, say industry estimates

Sonam Saini Jun 13, 2018 8:59 AM

At the recent unveiling of the Pitch Madison Advertising Report 2018, Vikram Sakhuja, Rohit Gupta, Apurva Purohit and Vikas Agnihotri discussed insights from the previous year in their talk, ‘Learnings from 2017'

exchange4media Staff Feb 19, 2018 8:57 AM

A week ahead of bidding for IPL’s television and digital rights, we explore why IPL is such a sought-after brand

Madhuwanti Saha Jul 10, 2017 7:52 AM

Broadcasters share their take on the 13 per cent growth projected by Pitch Madison Advertising Report 2017 for television to achieve Rs 21,296 crore in 2017

exchange4media Staff Feb 22, 2017 8:01 AM

Demonetization is good as it will benefit the country in the long run. This will bring in plenty of cash into the banks, which can be directed to sectors which need funds. The sentiment around is pretty positive, but there is a bit of an uncertainty about what people are going to do. But a brave step will definitely come with some glitches at initial stages, writes Rohit Gupta, President, Network Sales & International Business, Sony Pictures Networks India (SPN)

Rohit Gupta Nov 30, 2016 8:19 AM

Broadcasters and media agencies share their opinion when Shashi Sinha, CEO, IPG Mediabrands India addressed the elephant in the room at The Advertising Club’s annual Media Review last week when he talked about the need of TV buying moving to CPT from CPRP

exchange4media Staff Oct 17, 2016 8:02 AM

Rajesh Kaul’s role gets expanded to President, Distribution and Sports, Sony Pictures Networks. – Prasana Krishnan, Business Head for SPN Sports business will now report to Rajesh Kaul. Rohit Gupta and Rajesh Kaul have been with SPN for 14 years and 8 years respectively.

exchange4media Staff Jun 23, 2016 6:16 PM

After the exit of Pepsi, Sony Pictures Networks India (SPN) has roped in Coca Cola as the associate sponsor for season 9 of VIVO IPL

Madhuwanti Saha Mar 10, 2016 5:06 PM

After the exit of Pepsi, Sony Pictures Networks India (SPN) has roped in Coca Cola as the associate sponsor for season 9 of VIVO IPL

Madhuwanti Saha Mar 10, 2016 5:06 PM

After the exit of Pepsi, Sony Pictures Networks India (SPN) has roped in Coca Cola as the associate sponsor for season 9 of VIVO IPL

Madhuwanti Saha Mar 9, 2016 5:17 PM

Overwhelming response to initiative; more than 100 new names on nominee shortlist

exchange4media Staff Mar 2, 2016 7:56 AM