Industry leaders opine that television will continue to grow irrespective of the economy and other hurdles since the medium promises reach and viewership like no other

Sonam Saini Jan 7, 2021 8:28 AM

Experts believe every sports tournament has its own set of advertisers, and so there is no reason to believe that brands will not spend on other properties now

Sonam Saini Dec 4, 2020 9:01 AM

As per TAM AdEx data, ‘Tarak Mehta’, ‘Bhabhiji Ghar Par Hain’ and ‘Saath Nibhaana Saathiya’ have been on top of the ad volume charts for June-July & Aug-Sept

Sonam Saini Oct 7, 2020 8:36 AM

IPL had 18 sponsors in its kitty even before the launch of the current season, KBC roped in 10 sponsors even before the start, and Big Boss already has four sponsors so far

Sonam Saini Sep 30, 2020 8:51 AM

ASCI will continue to focus on improving its processes for even faster turnaround by leveraging digital technology & platforms, says Kamath, the newly appointed Chairman

Misbaah Mansuri Sep 11, 2020 9:02 AM

The Advertising Standards Council of India has partnered with TAM Media Research to add the monitoring of digital platforms to the already tracked print and television media

exchange4media Staff Sep 3, 2020 1:22 PM

Industry players look at a substantial growth in ad revenue compared to the April-May-June period

Sonam Saini Aug 31, 2020 9:19 AM

With fresh content and live sporting action back on TV sets, advertisers are making a comeback but the price point of ads may not come back to what it was pre-COVID, say industry players

Sonam Saini Aug 27, 2020 8:58 AM

The virtual unveiling of Pitch Madison Advertising Report saw a panel discussion with Amit Syngle, Rohit Gupta, Kunal Bahl, Shailesh Gupta, Avinash Pandey and Vikram Sakhuja

exchange4media Staff Aug 19, 2020 8:54 AM

With the provisions of the act in place, the regulatory body said that it will play a complementary role in promoting responsible advertising

exchange4media Staff Jul 18, 2020 8:39 AM

The Council picked over 50 misleading COVID-cure advertisements in April, notifying the advertisers to withdraw them in a week

exchange4media Staff Jun 23, 2020 4:12 PM

Out of the 344 advertisements, 259 belonged to the education sector, 50 belonged to the healthcare sector, eight to personal care and eight to the food & beverages sector

exchange4media Staff Nov 28, 2019 4:09 PM

We bring you a roundup of the news that made headlines this past week

exchange4media Staff Sep 21, 2019 8:41 AM

Gupta, the newly elected Chairman of ASCI, speaks to exchange4media about how the self-regulatory body will continue to reinvent itself and further build consumer awareness

Misbaah Mansuri Sep 20, 2019 8:25 AM

Subhash Kamath, Managing Partner, BBH Communications India Pvt Ltd was elected as Vice-Chairman and Shashi Sinha, CEO, IPG Mediabrands India, was re-appointed as Honorary Treasurer

exchange4media Staff Sep 19, 2019 5:22 PM

In top 10 categories of the current year (January-June 2018) on television, top 3 includes toilet soaps leading the category followed by B2C online shopping and tooth pastes

exchange4media Staff Sep 19, 2018 9:00 AM

Gupta comes with an experience of 25 years in domestic and international markets in various aspects of business

exchange4media Staff Sep 7, 2018 8:51 AM

The show will go on- air from 3 September at 9pm from Monday- Friday.

Sonam Saini Aug 29, 2018 8:54 AM

According to industry experts, the 10 second ad rate for the quarterfinals to finals has increased to over Rs 8 lakhs from Rs 3 lakhs at the start of the tournament

Sonam Saini Jul 13, 2018 8:55 AM

Industry experts feel that it has been a good quarter compared to last year, thanks to IPL and FIFA World Cup

Sonam Saini Jul 3, 2018 9:00 AM