The Council will hold a meeting next week to review the same

exchange4media Staff Jun 20, 2020 8:30 AM

The campaign has been conceptualised and executed by BBH India

exchange4media Staff Jun 8, 2020 1:56 PM

vivo India had announced a contest last year inviting designs that showcased the company’s commitment to making India a manufacturing hub

exchange4media Staff May 14, 2020 4:42 PM

Industry experts believe advertising is increasingly becoming a service, with brands not worrying about sales results or ROI during the lockdown period

Neeta Nair Apr 21, 2020 8:22 AM

Marya, Director, Brand Strategy, Vivo, shares with exchange4media insights into the brand’s new digital film ‘Heroes Who Care’ that has been executed by Dentsu Impact

Misbaah Mansuri Mar 31, 2020 8:53 AM

While BCCI is said to be working out solutions to make it possible to go ahead with the tournament, the government authorities have left it to the organisers to take the final call

exchange4media Staff Mar 13, 2020 8:53 AM

About 60 players from across the world are expected to travel to India for IPL but government restrictions on visas due to Coronavirus fears have put a question on their travel plans

exchange4media Staff Mar 12, 2020 1:21 PM

The fan banter around Season 13 of the VIVO IPL has inspired #KhelBolega campaign, launched by Star Sports along with BCCI

exchange4media Staff Mar 11, 2020 6:42 PM

The TVC builds on one of the key conversation points amongst fans who argued that Rohit Sharma-led Mumbai Indians only won VIVO IPL in even-numbered years

exchange4media Staff Mar 9, 2020 3:05 PM

The film was released in multiple languages across TV & digital, and is a start to an integrated marketing communications campaign to the season

exchange4media Staff Feb 24, 2020 4:29 PM

PhonePe will launch a series of TV ads during the upcoming IPL season

exchange4media Staff Feb 15, 2020 7:44 AM

The agency will provide strategic direction to build on the brand's reputation quotient

exchange4media Staff Feb 11, 2020 1:10 PM

The campaign conceptualised and executed by BBH India consists of 4 teasers films and a TVC/digital film

exchange4media Staff Jan 21, 2020 6:49 PM

Nipun Marya, Director – Brand Strategy, explains why Vivo decided to take the counterintuitive path when it urged its users to take a break from smartphones

Misbaah Mansuri Dec 26, 2019 8:42 AM

From Pepsi to Likee, the third installment of Salman Khan’s Dabangg franchise sees brands queuing up to be a part of the Chulbul Pandey story

Tasmayee Laha Roy & Shreshtha Verma Dec 26, 2019 7:45 AM

Here we take a look at some of our top stories from this year

exchange4media Staff Dec 23, 2019 9:00 AM

Catch all the LIVE action of vivo IPL 2020 auctions on 19th December 2019 from 2:30 PM on Star Sports 1 Hindi/1 HD Hindi, Star Sports First, 1 Tamil, 1 Telugu, 1 Kannada, 1 Bangla

exchange4media Staff Dec 13, 2019 8:06 PM

At 400+ mn downloads, Hotstar is one of the most downloaded apps, registering 2x installs and 3x growth in consumption compared to 2018, says the India Watch Report 2019

Shikha Paliwal Dec 11, 2019 8:29 AM

Hotstar recorded 555 installs per minute in 2019; during VIVO IPL 2019 64 million viewers participated in Watch ‘N Play, twice than last year, says the report

exchange4media Staff Dec 10, 2019 2:00 PM

Election se Selection is an online contest for VIVO IPL fans that allows them to vote about the VIVO IPL Auction. The voting began on December 7, and it will go on till 11.59pm, December 18, 2019

exchange4media Staff Dec 10, 2019 12:54 PM