The two films were crafted for VIVO India and ITC

exchange4media Staff Sep 24, 2020 2:23 PM

Frontrunner Tata dropping out after their set of conditions was unmet also worked in the gaming platform's favour

Dipali Banka Aug 19, 2020 8:34 AM

On her 25th birthday, we analysed how brands from Veet to JBL have queued up to leverage Sara Ali Khan's star power, making her one of the rising stars of celebrity brand endorsements

Noel Dsouza Aug 12, 2020 9:21 AM

Guest Column: Anirudh Kalia, Consultant, Angel Investor & Board Advisor, shares his views about the brands that will ultimately come to save BCCI's pride after VIVO's exit

Anirudh Kalia Aug 11, 2020 12:00 PM

Experts say with IPL just almost 40 days away, finding a big sponsor which can match Vivo’s spending power will be a big challenge for the IPL organisers

Ruhail Amin Aug 11, 2020 8:12 AM

Industry experts say the lack of live events for most part of the year now and a large chunk of professionals still working from home are expected to lead to a record viewership for the tournament

Tasmayee Laha Roy Aug 5, 2020 8:58 AM

According to sources, BCCI has decided to put Vivo on a year-long moratorium

exchange4media Staff Aug 4, 2020 4:58 PM

Women’s T20 Challenge will also take place in the UAE and will comprise three teams with four matches

exchange4media Staff Aug 3, 2020 7:33 AM

The Council will hold a meeting next week to review the same

exchange4media Staff Jun 20, 2020 8:30 AM

The campaign has been conceptualised and executed by BBH India

exchange4media Staff Jun 8, 2020 1:56 PM

vivo India had announced a contest last year inviting designs that showcased the company’s commitment to making India a manufacturing hub

exchange4media Staff May 14, 2020 4:42 PM

Industry experts believe advertising is increasingly becoming a service, with brands not worrying about sales results or ROI during the lockdown period

Neeta Nair Apr 21, 2020 8:22 AM

Marya, Director, Brand Strategy, Vivo, shares with exchange4media insights into the brand’s new digital film ‘Heroes Who Care’ that has been executed by Dentsu Impact

Misbaah Mansuri Mar 31, 2020 8:53 AM

While BCCI is said to be working out solutions to make it possible to go ahead with the tournament, the government authorities have left it to the organisers to take the final call

exchange4media Staff Mar 13, 2020 8:53 AM

About 60 players from across the world are expected to travel to India for IPL but government restrictions on visas due to Coronavirus fears have put a question on their travel plans

exchange4media Staff Mar 12, 2020 1:21 PM

The fan banter around Season 13 of the VIVO IPL has inspired #KhelBolega campaign, launched by Star Sports along with BCCI

exchange4media Staff Mar 11, 2020 6:42 PM

The TVC builds on one of the key conversation points amongst fans who argued that Rohit Sharma-led Mumbai Indians only won VIVO IPL in even-numbered years

exchange4media Staff Mar 9, 2020 3:05 PM

The film was released in multiple languages across TV & digital, and is a start to an integrated marketing communications campaign to the season

exchange4media Staff Feb 24, 2020 4:29 PM

PhonePe will launch a series of TV ads during the upcoming IPL season

exchange4media Staff Feb 15, 2020 7:44 AM

The agency will provide strategic direction to build on the brand's reputation quotient

exchange4media Staff Feb 11, 2020 1:10 PM