The ‘Real People, Real Stories’ campaign presents real-life stories of people who are making a difference

exchange4media Staff Feb 18, 2021 7:00 PM

The Chinese technology company was replaced by Dream11 for last year’s tournament

exchange4media Staff Feb 18, 2021 5:54 PM

Election se Selection is an online contest for IPL fans that allows them to have a say in the form of a vote about the VIVO IPL Auction

exchange4media Staff Feb 9, 2021 4:08 PM

The campaign by Lowe Lintas is based on vivo's study, which showed a correlation between increased screentime and impaired physical and mental wellbeing

exchange4media Staff Dec 19, 2020 8:40 AM

Nipun Marya, Director Brand strategy, Vivo India, shares more — on the new campaign launched around Diwali and how the brand sailed through a pandemic year that was also high on anti-China sentiment

Neeta Nair Nov 17, 2020 8:28 AM

The campaign has been conceptualised by Schbang

exchange4media Staff Nov 9, 2020 3:53 PM

The two films were crafted for VIVO India and ITC

exchange4media Staff Sep 24, 2020 2:23 PM

Frontrunner Tata dropping out after their set of conditions was unmet also worked in the gaming platform's favour

Dipali Banka Aug 19, 2020 8:34 AM

On her 25th birthday, we analysed how brands from Veet to JBL have queued up to leverage Sara Ali Khan's star power, making her one of the rising stars of celebrity brand endorsements

Noel Dsouza Aug 12, 2020 9:21 AM

Guest Column: Anirudh Kalia, Consultant, Angel Investor & Board Advisor, shares his views about the brands that will ultimately come to save BCCI's pride after VIVO's exit

Anirudh Kalia Aug 11, 2020 12:00 PM

Experts say with IPL just almost 40 days away, finding a big sponsor which can match Vivo’s spending power will be a big challenge for the IPL organisers

Ruhail Amin Aug 11, 2020 8:12 AM

Industry experts say the lack of live events for most part of the year now and a large chunk of professionals still working from home are expected to lead to a record viewership for the tournament

Tasmayee Laha Roy Aug 5, 2020 8:58 AM

According to sources, BCCI has decided to put Vivo on a year-long moratorium

exchange4media Staff Aug 4, 2020 4:58 PM

Women’s T20 Challenge will also take place in the UAE and will comprise three teams with four matches

exchange4media Staff Aug 3, 2020 7:33 AM

The Council will hold a meeting next week to review the same

exchange4media Staff Jun 20, 2020 8:30 AM

The campaign has been conceptualised and executed by BBH India

exchange4media Staff Jun 8, 2020 1:56 PM

vivo India had announced a contest last year inviting designs that showcased the company’s commitment to making India a manufacturing hub

exchange4media Staff May 14, 2020 4:42 PM

Industry experts believe advertising is increasingly becoming a service, with brands not worrying about sales results or ROI during the lockdown period

Neeta Nair Apr 21, 2020 8:22 AM

Marya, Director, Brand Strategy, Vivo, shares with exchange4media insights into the brand’s new digital film ‘Heroes Who Care’ that has been executed by Dentsu Impact

Misbaah Mansuri Mar 31, 2020 8:53 AM

While BCCI is said to be working out solutions to make it possible to go ahead with the tournament, the government authorities have left it to the organisers to take the final call

exchange4media Staff Mar 13, 2020 8:53 AM