PhonePe will launch a series of TV ads during the upcoming IPL season

exchange4media Staff Feb 15, 2020 7:44 AM

The agency will provide strategic direction to build on the brand's reputation quotient

exchange4media Staff Feb 11, 2020 1:10 PM

The campaign conceptualised and executed by BBH India consists of 4 teasers films and a TVC/digital film

exchange4media Staff Jan 21, 2020 6:49 PM

Nipun Marya, Director – Brand Strategy, explains why Vivo decided to take the counterintuitive path when it urged its users to take a break from smartphones

Misbaah Mansuri Dec 26, 2019 8:42 AM

From Pepsi to Likee, the third installment of Salman Khan’s Dabangg franchise sees brands queuing up to be a part of the Chulbul Pandey story

Tasmayee Laha Roy & Shreshtha Verma Dec 26, 2019 7:45 AM

Here we take a look at some of our top stories from this year

exchange4media Staff Dec 23, 2019 9:00 AM

Catch all the LIVE action of vivo IPL 2020 auctions on 19th December 2019 from 2:30 PM on Star Sports 1 Hindi/1 HD Hindi, Star Sports First, 1 Tamil, 1 Telugu, 1 Kannada, 1 Bangla

exchange4media Staff Dec 13, 2019 8:06 PM

At 400+ mn downloads, Hotstar is one of the most downloaded apps, registering 2x installs and 3x growth in consumption compared to 2018, says the India Watch Report 2019

Shikha Paliwal Dec 11, 2019 8:29 AM

Hotstar recorded 555 installs per minute in 2019; during VIVO IPL 2019 64 million viewers participated in Watch ‘N Play, twice than last year, says the report

exchange4media Staff Dec 10, 2019 2:00 PM

Election se Selection is an online contest for VIVO IPL fans that allows them to vote about the VIVO IPL Auction. The voting began on December 7, and it will go on till 11.59pm, December 18, 2019

exchange4media Staff Dec 10, 2019 12:54 PM

As part of the association, the cast of 'Inside Edge' Season 2 will be seen in an unboxing video presenting a new avatar of arch-rivals - Mumbai Mavericks and Haryana Hurricanes

exchange4media Staff Dec 4, 2019 7:20 PM

While some industry leaders have hailed the development, others have said that industry bodies need to find ways to protect Intellectual Property Rights

Neeta Nair Nov 26, 2019 8:01 AM

Kunal Jeswani, Chief Executive, India of Ogilvy, has told exchange4media that the leadership of both companies have reached an amicable agreement

Neeta Nair Nov 25, 2019 2:00 PM

We take a look at campaigns that have had a successful run on ZEE5

Shikha Paliwal Nov 7, 2019 8:22 AM

The campaign has been executed across pubs and cafes with TagTalk and in premium tech and business hubs with the newly launched real-time business DOOH network – Biztalk

exchange4media Staff Oct 31, 2019 3:42 PM

We bring you a roundup of the news that made headlines this past week

exchange4media Staff Oct 26, 2019 9:15 AM

Rohit Ohri, Chairman and CEO, FCB India, says work on creating a copyright solution started six months ago

Neeta Nair Oct 22, 2019 8:52 AM

Prasoon Joshi, Amer Jaleel, Saurabh Varma, Rohit Ohri and Tarun Rai applaud Ogilvy for addressing the problem that has always been spoken about in hush-hush tones so far

Neeta Nair Oct 22, 2019 8:52 AM

In a petition filed in Bombay HC, O&M has claimed that an ad created by Dentsu Impact for Vivo V17 Pro is very similar to a proposal sent by it to Vivo to win its contract

exchange4media Staff Oct 21, 2019 1:27 PM

Anil Kumble joins the franchise as Director of Cricket Operations

exchange4media Staff Oct 17, 2019 12:40 PM