vivo celebrates 10 years in India with Diwali campaign

The campaign has been created in collaboration with FCB India

by e4m Staff
Published: Oct 8, 2024 12:54 PM | 2 min read

Vivo has launched a Diwali campaign titled ‘The Spirit of Homecoming’ created in collaboration with FCB India.

This year, as vivo marks its 10th anniversary, the brand celebrates not just its journey, but also the feeling of homecoming and the joy that accompanies it, especially during the festive season of Diwali.

Speaking about the campaign, Geetaj Channana, Head of Corporate Strategy, vivo India, said, “As we celebrate 10 years of vivo in India, this Diwali campaign is a tribute to the unbreakable connections that define us. In a world pulling us in different directions, true joy lies in moments shared with those who matter most.

At vivo, our goal has always been to bridge distances and empower consumers to capture life’s meaningful moments. With our innovative camera technology, we enable families to preserve and revisit the joy of togetherness, wherever life takes them.”

Mayuresh Dubhashi, Chief Creative Officer, FCB India highlighting the thought behind the campaign said, “Every festive season, every parent across India, has just one question for their children - ‘When are you coming home?’ Sometimes, it takes the form of words, asked matter of factly, in a phone conversation. And sometimes, it takes the form of pictures - missing fairy lights, that you would help put over the doorway, a missing rangoli, that you would help decorate the verandah with, or a missing smile, that you, and only you, could bring to your parent’s face.”

The campaign will be promoted across digital, including YouTube and Meta.