Date-wise News
CNN-News18 announces 10th edition of Indian of the year

The award distinguishes itself by celebrating not only exemplary individuals and their achievements but also the ideas that have inspired India and impacted lives

exchange4media Staff May 31, 2016 5:44 PM

The Glitch promotes Pooja Jauhari to CEO

In this new role, Jauhari will be taking charge of all the agency business nationally and will help carry the company vision forward as they expand into newer markets both locally and internationally

exchange4media Staff May 31, 2016 12:31 PM

MY FM records topline revenue of Rs 107.5 crore

MY FM has crossed a landmark, and joined the 100 crore club by recording a topline revenue of Rs 107.5 crore in FY 2015-16. Furthermore, MY FM has been outperforming the industry on EBIDTA margins

exchange4media Staff May 31, 2016 12:23 PM

Cycle Pure Agarbathies awards creative, brand building duties to Cut The Crap

Mumbai based advertising agency Cut The Crap (CTC) has been appointed as the lead agency to handle three brands of Cycle Pure Agarbathies

exchange4media Staff May 31, 2016 10:54 AM

Madison Media wins Zopper AOR

Madison Media Group has been on an account winning spree, having won a host of new businesses in 2015 and the first few months of 2016. The Delhi office has won key accounts of Snapdeal, OYO Rooms, NACO and Cricbuzz.com. Other key wins include, LeEco, SBI General Insurance, Policy Boss and many others

exchange4media Staff May 31, 2016 10:08 AM

The Gujarat Lions releases its 'Tribute to Fan' video

The video highlights the moments from the tournament that made the fans proud, encapsulating the team's first ever IPL journey

exchange4media Staff May 31, 2016 9:11 AM

Amit and Praful Akali listed among speakers at the 63rd Cannes Lions International Festival 2016

Amit Akali, Chief Creative Officer, Medulla Communications (Managing Partner and Creative Head – What’s Your Problem) and Praful Akali, Founder, Managing Director, Medulla Communications (Managing Partner and Strategy Head – What’s Your Problem) will take the stage at the Cannes Lions Festival 2016 to deliver a session on ‘Integrating Medical with Creative: Learning from the Great Indian Family’

exchange4media Staff May 31, 2016 8:28 AM

Today we don't walk into a pitch with a sense of arrogance-Kunal Jeswani, Ogilvy

We need to be fabulous storytellers first. I don’t want people to get overawed by technology; chasing technology more than the idea, story, craft and the skill, says Kunal Jeswani, CEO Ogilvy India, in an exclusive interview with exchange4media

Priyanka Mehra May 31, 2016 8:21 AM

ETV Rajasthan, NDTV & B4U among 133 pay channels that violated TRAI's 12-minute ad cap rule

TRAI has announced that 133 pay channels (103 non-news and 30 news) out of 263, have violated its 12-minute ad cap rule between December 28, 2015 and March 27, 2016)

exchange4media Staff May 31, 2016 8:17 AM

Famous Innovations bags five new accounts

Famous Innovations, the three and a half-year old agency was recently listed among the World's Top 14 Independent Agencies and has a roster of clients including Raymond, Titan, Lakme Salon, Movies Now, Romedy Now, Zoom TV, Mahindra, Tata Housing, Zivame.com, Vadilal Ice-Creams, Forbes Magazine, etc

exchange4media Staff May 31, 2016 8:16 AM

Snapdeal sets-up Data Sciences Center in California

The Data Sciences Center will embed analytics in all decisions and will focus on big-data and advanced-analytics to define consumer-centric growth strategy

exchange4media Staff May 31, 2016 8:14 AM

Guest Column: Paradox in TV Media Planning (Personal Bias Vs Scientific Numbers)-- Debadutta Mishra

Is it right to supersede one’s personal experience over an established and a high sample based system? Are the existing systems and tools not capable of capturing the viewership trend for a secluded audience group, points out Debadutta Mishra, Media Director at Zenith

Debadutta Mishra May 31, 2016 8:12 AM

Print publications' circulation grows at 5.04% CAGR over 8 years: ABC

Audit Bureau of Circulation highlighted that print circulation of its member publications grew by 5.04 per cent CAGR over a period of last eight years

exchange4media Staff May 31, 2016 8:10 AM

India records highest percentage of total ad mobile spends in APAC in 2015: Study

Over the last few years, Asia Pacific has become a hotspot for mobile advertising with developed mobile networks and a strong proliferation of smartphones, creating opportunities for mobile publishers and advertisers

exchange4media Staff May 31, 2016 8:07 AM

Modi @ 2: Digital India delivery right on track

As Narendra Modi completes two years in office, he seems to be taking steps forward to make Digital India more than just a dream and working towards stamping India’s presence on the global digital map

Ronald Menezes May 31, 2016 8:05 AM

Modi @ 2: Digital India delivery right on track

As Narendra Modi completes two years in office, he seems to be taking steps forward to make Digital India more than just a dream and working towards stamping India’s presence on the global digital map

Ronald Menezes May 31, 2016 8:05 AM