Guest Column: Paradox in TV Media Planning (Personal Bias Vs Scientific Numbers)-- Debadutta Mishra?blur=25

Is it right to supersede one’s personal experience over an established and a high sample based system? Are the existing systems and tools not capable of capturing the viewership trend for a secluded audience group, points out Debadutta Mishra, Media Director at Zenith

Debadutta Mishra May 31, 2016 8:12 AM