Lalit Modi not pleased with the final figure for successful IPL franchise, Twitter stays upbeat with #IPLMediaRights

Twitterati immediately took to #IPLMediaRights and reacted on the hot topic even as Lalit Modi, Harsha Bhogle, and cricket analyst Freddie Wilde analysed the numbers


As the decision time arrived to reveal the broadcasting partner for IPL 2018, Twitterati—especially those in connection with the media industry—took to the social media platform to react. Unsurprisingly, #IPLMediaRights was trending on the social media platform by 6pm yesterday. Analyst Freddie Wilde concluded that the broadcast rights per match cost (US$ 8.92< million) are highest only after NFL (US$ 23.43 million) and EPL (US$ 13.15 million). He also stated that the broadcast rights per match cost is higher than what was signed in 2012 for the Indian cricket team. 




 Harsha Bhogle, a well-known cricket commentator, and presenter is known for his enthusiasm for the sport and has been closely associated with Star India for a long time now. He kept cricket enthusiasts glued by tweeting on the subject after every few minutes. @bhogleharsha said “So, the #IPL moves home. To Star for a huge bid. 16347 crores. About 2.5 billion dollars.” 




Lalit Modi , the first chairman of the Indian Premier League, took a dig at the sponsorship rights amount by quoting a report by Duff & Phelps. @LalitKModi tweeted “#Duff&Phelps report values #IPL at $5.3 billion in 2017. After this deal what happens to the value of the most valuable sports brand next yr” 

 

In another tweet, he took a jibe at the way prices have changed from the days when Doordarshan broadcasted Indian cricket matches to today when BCCI is seen making a fortune through the same. He tweeted “From paying #Doordarshan 5lacs in the 90s to broadcast matches, @BCCI is now selling #IPLMediaRights at half a billion USD every year”

 

He also added that IPL could do much better in terms of earning its rights after running for a decade successfully. He tweeted “So #StarSports wins global rights for @IPL I would've hoped a larger figure Deserved greater value after 10yrs of success #IPLMediaRights”

 

Others in connection with IPL like Gaurav Kapur, Ravindra Jadeja, and others also took to Twitter to express themselves. Here’s what they had to say:



 

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