Date-wise News
BARC Ratings: Star Plus firm at No.1 in urban markets, Star Utsav leads rural markets in week 33?blur=25

The same pattern followed for week 33 (13-19 August, 2016) of BARC Ratings where Star Plus continued to lead in the urban markets followed by Colors at no.2, Zee TV at no.3 and Sony SAB at no.4. While in the rural markets Star Utsav continued to dominate the top spot

exchange4media Staff Aug 26, 2016 2:12 PM

Ganga Ganapathi joins Orchard Advertising as Sr. Vice President & Branch Head?blur=25

Ganapathi’s advertising stint began with DDB Mudra & Ogilvy where she worked on brands such as IBM, TTK Prestige, Titan, Lenovo and Diageo. In 2013, she moved back to Ogilvy as Vice President of the IBM global business

exchange4media Staff Aug 26, 2016 12:13 PM

We plan to expand across radio, movies in theater and VoD in the coming months: Sandipan Mondal, ZAPR?blur=25

ZAPR claims to be one of India’s most advanced digital signal processing and media data analytics labs

Madhuwanti Saha Aug 26, 2016 9:25 AM

Siddharth Roy Kapur to bid adieu to Disney?blur=25

Kapur headed the Indian arm of the American conglomerate that currently operates Disney and UTV Motion Pictures as well as a network of television channels since 2014

exchange4media Staff Aug 26, 2016 9:07 AM

Social Kinnect wins digital mandate for UpGrad?blur=25

To kick off the relationship, the agency will be working on launching a new and innovative intellectual property that hasn’t been seen before in India

exchange4media Staff Aug 26, 2016 8:53 AM

Vikatan Group announces Hackathon for budding entrepreneurs?blur=25

Vikatan Hackathon is scheduled from Sep 23rd to Sep 25th at Thoughtworks, Ascendas, Taramani, Chennai

exchange4media Staff Aug 26, 2016 8:43 AM

Patanjali Ayurved reclaims No 1 spot as top spender on TV for week 33?blur=25

Last week, Amazon India was leading the chart with 27,701 insertions, however, this week it doesn’t even figure in the top 10 list

exchange4media Staff Aug 26, 2016 8:21 AM

CW Architect & Builder Awards 2016 held in Mumbai?blur=25

The event witnessed the participation of leading names from the industry like architects Hafeez Contractor, Sanjay Puri, Christopher Benninger as well as builders like Niranjan Hiranandani, Brigade, Sobha, and Ambuja Neotia

exchange4media Staff Aug 26, 2016 8:17 AM

Himal Southasian temporarily suspends publication?blur=25

The magazine claimed that powerful state entities were preventing Himal from receiving external grants despite complying with the regulatory mechanism

Saif Ahmad Khan Aug 26, 2016 8:16 AM

Facebook targets niche audience with new 'Lifestage' app?blur=25

Facebook has introduced ‘Lifestage’- a new app on the lines of Snapchat only for those below the age of 21

exchange4media Staff Aug 26, 2016 8:15 AM

Google unveils its latest video calling app 'Duo'?blur=25

The one advantage Google ‘Duo’ holds over Apples ‘Facetime’ is its availability in the Play store as well as the App store

Ronald Menezes Aug 26, 2016 8:13 AM

Patanjali aims for 100-200% growth over the next 5-10 years?blur=25

Baba Ramdev-led Patanjali Ayurved is looking at 100-200 percent growth over the next 5-10 years with its network of 5000 pan India distributors, distribution system and supply chain

exchange4media Staff Aug 26, 2016 8:11 AM

Google unleashes war on pop-up ads?blur=25

Starting January 2017, Google will start ranking mobile web pages that show interstitial ads to visitors lower, the company said in a blogpost this week

Abhinn Shreshtha Aug 26, 2016 8:08 AM


There is no point blaming anyone including the media buying fraternity for that. The only option if your viewership has fallen is to do soul-searching on the subject and find the reason. One day you say that TAM is bad and tomorrow you will say that BARC is bad... you can’t keep blaming measurement systems, but you can have a strong connect with the viewer to the best of your ability.

exchange4media Staff Aug 26, 2016 12:00 AM