The same pattern followed for week 33 (13-19 August, 2016) of BARC Ratings where Star Plus continued to lead in the urban markets followed by Colors at no.2, Zee TV at no.3 and Sony SAB at no.4. While in the rural markets Star Utsav continued to dominate the top spot
There is no point blaming anyone including the media buying fraternity for that. The only option if your viewership has fallen is to do soul-searching on the subject and find the reason. One day you say that TAM is bad and tomorrow you will say that BARC is bad... you can’t keep blaming measurement systems, but you can have a strong connect with the viewer to the best of your ability.