Short film Vaadi-e-Kashmir has been created to bring patrons closer to Kashmir and its people

exchange4media Staff Sep 6, 2017 3:26 PM

Tomas Hrdlicka, Chief Marketing Officer, Home Credit India spoke to exchange4media exclusively on the objective behind repositioning the brand, the consumer insight they wish to tap into with their new logo and more

Misbaah Mansuri Sep 6, 2017 2:38 PM

9X Media to integrate playlists based on fan recommendations for Apple Music

exchange4media Staff Sep 6, 2017 2:25 PM

Majumder will be responsible for driving operations across the board

exchange4media Staff Sep 6, 2017 1:57 PM

The Vice-President of Marketing at Mobikwik said that they are focused on brand building and wish to hit 150 million users, the biggest number of merchants who can accept payments by Mobikwik and change the way they handle money by 2018

Dolly Mahayan Sep 6, 2017 9:35 AM

Many types of teachers from all walks of life didn’t just have digital campaigns to their names but were also felicitated for their never ending support and drive

exchange4media Staff Sep 6, 2017 9:26 AM

Bendaryl, Dainik Jagran and Accenture’s master content-marketing programs were engaging and helped the brands create a buzz

exchange4media Staff Sep 6, 2017 8:42 AM

Starcom to provide communications solutions for Book My Show across all mediums

exchange4media Staff Sep 6, 2017 8:32 AM

A week before Star India bagged IPL media rights for a whopping Rs. 16,347.5 crore, it had hiked the rates for the upcoming India-Australia ODI series to Rs. 11.75 lakh for 10 seconds for T20 matches

exchange4media Staff Sep 6, 2017 8:23 AM

Radio City partners with Lucknow Metro Rail Corporation to create customized content packages

exchange4media Staff Sep 6, 2017 8:11 AM

In an interview with exchange4media, Uday Shankar spoke about his biggest fears during the IPL bidding process and his plan to leverage this big-ticket gaming platform

Ruhail Amin Sep 6, 2017 8:09 AM

Industry is confident that Star India will have innovative strategies in place if TRAI's tariff order gets a go-ahead

Madhuwanti Saha Sep 6, 2017 7:50 AM

Sony Pictures Network (SPN) might have missed a trick by not partnering with a digital player to jointly contest the IPL auctions

Abhinn Shreshtha Sep 6, 2017 7:41 AM

The activist-journalist was shot dead at her residence in Bengaluru on Tuesday

exchange4media Staff Sep 6, 2017 7:39 AM

Star India is known for its dynamic presence on social media and just like franchises in the PKL, could IPL franchises go from the current “superpower” status to another level all together?

Ronald Menezes Sep 6, 2017 7:33 AM