DoubleClick's Marketing Partner program by Google features digital marketing experts that have been carefully vetted to meet its rigorous qualification standards.

exchange4media Staff Aug 17, 2017 4:03 PM

The campaign is currently running in more than 230 ambient avenues

exchange4media Staff Aug 17, 2017 3:12 PM

The list places Music Broadcast among the top 3 media firms and top 50 companies overall in India

exchange4media Staff Aug 17, 2017 2:25 PM

Malhotra joins GolinOpinion from the Ogilvy group where he was President, Bates CHI&Partners heading their Mumbai and Delhi offices

exchange4media Staff Aug 17, 2017 1:52 PM

The agency will work on strategic planning and creative duties of the brand as part of the mandate

exchange4media Staff Aug 17, 2017 1:05 PM

Let’s Go Social is a specialized service digital agency providing services like social campaigns, data crunching, sales growth, digital footprints and social aura

exchange4media Staff Aug 17, 2017 11:01 AM

The appointment is aimed at reviving the defunct Applause Entertainment

exchange4media Staff Aug 17, 2017 8:28 AM

At the HR Talent Acquisition Summit hosted by BW People, key people from various organisations spoke of how they keep themselves updated in the face of ever-changing technology and how to best attract quality talent

Akshata R Murthy Aug 17, 2017 8:25 AM

In a bid to improve user experience, Facebook plans to make changes to its news feed navigation. Over the last two months, it has tried to make the platform user-friendly.

exchange4media Staff Aug 17, 2017 8:02 AM

Harrish Bhatia, CEO of MY FM, says that they want to bring back the light hearted purposeful listening that radio always promised

Ronald Menezes Aug 17, 2017 7:56 AM

In less than 60 days, Rajiv Bansal, Chief Digital Officer and CEO, HT Digital Streams has chalked out innovative strategies to build new engagement and revenue models for HT digital. Bansal elaborates on this further

Ruhail Amin Aug 17, 2017 7:46 AM

Around 20 companies such as Star India, SPN, Amazon Seller Services, Reliance Jio Digital Services, Twitter, Facebook, ESPN Digital Media (India), Times Internet, GroupM, Yupp TV and Discovery Networks have reportedly participated in buying bidding documents for IPL media rights

exchange4media Staff Aug 17, 2017 7:42 AM

Rama Bijapurkar, one of India’s most well-known management and marketing consultants, says that creating consumer value should be the holy grail for organizations and brands

exchange4media Staff Aug 17, 2017 7:37 AM

Mobile ad fraud in India is 2.4 times higher than the rest of the world

exchange4media Staff Aug 17, 2017 7:35 AM

New reality shows in regional languages attract viewers and TRPs thereby creating a majority of revenue for channels. Experts believe that when audiences see someone like them participating in such shows, they are automatically attracted to it

Akshata R Murthy Aug 17, 2017 7:31 AM