With Rs 100 crore endorsement deals, Kohli inherits Tendulkar’s legacy off-field too

Virat Kohli is already drawing comparisons with the master blaster-- Sachin Tendulkar. What’s interesting is that the comparison are not just about the on field performance but also about the off field endorsement deals too

e4m by Ronald Menezes
Updated: Mar 29, 2016 8:06 AM
With Rs 100 crore endorsement deals, Kohli inherits Tendulkar’s legacy off-field too

Virat Kohli has a striking resemblance with the legendary Sachin Tendulkar when it comes to on field performance and the off field brand endorsement deals.

A few years after Tendulkar’s retirement, Kohli has treaded on a similar path. He endorses the same brands that the master blaster did in his younger days, Kohli signed an estimated 10 crore per annum deal with Adidas in 2014 and a deal worth Rs 6.5 crore with MRF, both the brands were previously endorsed by Tendulkar.

The similarity is not limited to the brand endorsements alone, Kohli has also started investing in ventures like co-owning of ISL to co-owning a fitness chain and being a part of a sports start up venture based in London.

While Tendulkar featured in various endorsements throughout his career but the one he acted in for Pepsi could be the easiest to recall. Incidentally Kohli is following his idol and currently endorses the aerated beverage.

“Boost is the secret of my energy”, were the popular lines that Tendulkar echoed when Kohli was probably a young boy and aspired to be like Tendulkar, little did he know he would endorse it someday.

The other brands that Kohli endorses which Tendulkar endorsed earlier include: Smaash, Tissot and TVS while names like Herbalife, Nitesh Estates, Audi, Vicks, USL, and Colgate are some other brands that Kohli endorses.


We know about Tendulkar’s investment ventures from the days he invested in the restaurant business till the recent ‘True Blue’ apparel launched by him. Likewise, Kohli has his own interests and has his hands full with various ventures he has invested in. One of his latest ventures is the social networking start-up called 'Sport Convo'. The venture has stirred up interest in Europe with Welsh Footballer Gareth Bale, who is also an ardent cricket lover coming out to support this venture.

Sport Convo is the second investment for Kohli after his backing of FC Goa in the Indian Super League.  Kohli is known to be a football fan and decided to be a part of the ISL with its inception, it was later announced that Kohli would co-own FC Goa. The team is owned by Goan FC Pvt. Ltd, which also incudes names like Venugopal Dhoot, Virat Kohli, Dattaraj Salgaocar and Shrinivas Dempo.

Other than these investments Kohli also co-owns Chisel Fitness (gym) in association with Franchise India, Wrogn a clothing line, UAE Royals the Dubai Tennis Team of IPTL, Bengaluru Yodhas a JSW owned Pro Wrestling League team.

Total Worth

According to Forbes Magazine, in 2012 Tendulkar ranked #78 among the world’s highest paid sports persons, in 2013 he ranked higher at #51 and in 2014 post his retirement dropped out of the 100.

Tendulkar’s brand value (sum of his earnings from all endorsements) reportedly declined from an estimated Rs 120 crore at the end of 2013 to Rs 75 crore in 2014.

Kohli on the other hand hasn’t featured in a Forbes list yet like his teammates Tendulkar and M S Dhoni. As of 2016 it is estimated that Kohli comfortably earns over Rs 100 crore and might soon be another Indian cricketer to rank in the coveted Forbes highest paid list.

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