The campaign features newcomers like Yashasvi Jaiswal, Ruturaj Gaikwad, Avesh Khan, Umran Malik and Ravisrinivasan Sai Kishore

exchange4media Staff Apr 4, 2022 8:34 AM

The campaign, Boost: Game Stamina Ka, has a unique game customized within World Cricket Championship 3

exchange4media Staff Apr 1, 2022 6:55 PM

Conceptualised by Mindshare Content+, ’Boost: Game Stamina Ka’ game has a custom mode where players can battle a male squad with an all-female squad

exchange4media Staff Mar 11, 2022 3:20 PM

These ads with their creativity, use of ambassadors and brand messaging were a sight for sore eyes in a fortnight of ad wars

exchange4media Staff Sep 13, 2021 8:27 AM

The campaign has been created by Wunderman Thompson

exchange4media Staff Sep 6, 2021 5:10 PM

New entrants to the brand list were Ajio, Boost and Amazon Prime Video. Hindustan Unilever continued to be the biggest advertiser

exchange4media Staff Jul 9, 2021 8:19 AM

Conceptualised by Wunderman Thompson, the campaign also saw brand ambassador Virat Kohli taking to his social media accounts to amplify this message

exchange4media Staff May 16, 2020 8:47 AM

As part of the campaign, Boost also encouraged youngsters to share exam tips and tricks with their brand ambassadors

exchange4media Staff Jul 9, 2019 1:31 PM

Boostcamp is the latest initiative by Boost to inspire young players to be the next champions in sports

exchange4media Staff May 6, 2019 1:14 PM

Pant and Iyer roped in for being among the young achievers in Indian cricket 

exchange4media Staff Apr 16, 2019 1:26 PM

The investment from GoQuest Media Ventures will allow the Digibooster team to grow the business by utilizing GQMV’s network of clients, industry connections and employees

exchange4media Staff Apr 9, 2019 5:17 PM

Kumar will be tasked with building a global tech-enabled marketplace for the fragmented short format content ecosystem

exchange4media Staff Feb 25, 2019 1:10 PM

While GSK’s premium brands will get a taste of HUL’s massive distribution & marketing muscle, HUL will emerge as the biggest business in the food & refreshment category, say industry experts

exchange4media Staff Dec 4, 2018 9:17 AM

With this deal, HUL will now own iconic brands such as Horlicks and Boost.

exchange4media Staff Dec 3, 2018 5:21 PM

The cricketer has worked with various brands, ranging from consumer durable to automobile, retail and life insurance.

Dolly Mahayan Jul 7, 2018 8:59 AM

Blue Star and Ogilvy took an offbeat approach to convey their idea, using cute babies as a continuation of their previous campaign

exchange4media Staff Jun 30, 2018 8:55 AM

Sanjay Goyal talks to exchange4media about the fast changing norms at companies, the current employment scenario and what would a workplace be like by 2025.

Nishant Saxena May 23, 2018 9:30 AM

Here are some Grand Prix-winning campaigns that the world raved about

exchange4media Staff Jun 27, 2017 8:55 AM

The agency will be the creative AoR for Cipla’s ActivKids Immuno Boosters account

exchange4media Staff Mar 15, 2017 11:44 AM

Hakuhodo Percept creates a compelling visual experience for BoosterJet Engine, which will power soon-to-be-launched Baleno RS

exchange4media Staff Mar 4, 2017 8:13 AM