As part of the campaign, Boost also encouraged youngsters to share exam tips and tricks with their brand ambassadors

exchange4media Staff Jul 9, 2019 1:31 PM

Boostcamp is the latest initiative by Boost to inspire young players to be the next champions in sports

exchange4media Staff May 6, 2019 1:14 PM

Pant and Iyer roped in for being among the young achievers in Indian cricket 

exchange4media Staff Apr 16, 2019 1:26 PM

The investment from GoQuest Media Ventures will allow the Digibooster team to grow the business by utilizing GQMV’s network of clients, industry connections and employees

exchange4media Staff Apr 9, 2019 5:17 PM

Kumar will be tasked with building a global tech-enabled marketplace for the fragmented short format content ecosystem

exchange4media Staff Feb 25, 2019 1:10 PM

While GSK’s premium brands will get a taste of HUL’s massive distribution & marketing muscle, HUL will emerge as the biggest business in the food & refreshment category, say industry experts

exchange4media Staff Dec 4, 2018 9:17 AM

With this deal, HUL will now own iconic brands such as Horlicks and Boost.

exchange4media Staff Dec 3, 2018 5:21 PM

The cricketer has worked with various brands, ranging from consumer durable to automobile, retail and life insurance.

Dolly Mahayan Jul 7, 2018 8:59 AM

Blue Star and Ogilvy took an offbeat approach to convey their idea, using cute babies as a continuation of their previous campaign

exchange4media Staff Jun 30, 2018 8:55 AM

Sanjay Goyal talks to exchange4media about the fast changing norms at companies, the current employment scenario and what would a workplace be like by 2025.

Nishant Saxena May 23, 2018 9:30 AM

Here are some Grand Prix-winning campaigns that the world raved about

exchange4media Staff Jun 27, 2017 8:55 AM

The agency will be the creative AoR for Cipla’s ActivKids Immuno Boosters account

exchange4media Staff Mar 15, 2017 11:44 AM

Hakuhodo Percept creates a compelling visual experience for BoosterJet Engine, which will power soon-to-be-launched Baleno RS

exchange4media Staff Mar 4, 2017 8:13 AM

Posterscope crafted a campaign which resulted in a media mix that delivered both impact and reach. The media formats used for impact were Billboards, FOBs(Foot over bridge), Unipoles, Gantries, Pillars, designer walls; to build reach and frequency it deployed Bus shelters, local/metro trains and signages across various cities

exchange4media Staff Apr 23, 2016 8:35 AM

Virat Kohli is already drawing comparisons with the master blaster-- Sachin Tendulkar. What’s interesting is that the comparison are not just about the on field performance but also about the off field endorsement deals too

Ronald Menezes Mar 29, 2016 8:06 AM

The Reserve Bank of India (RBI) Governor, Raghuram Rajan, in the monetary policy review, took everyone by surprise as he announced a 50 basis point (0.50%) reduction in the repo rate. The sectors which will primarily benefit from the rate cut will be the banking sector (BFSI), as home and corporate loans will get cheaper

exchange4media Staff Sep 30, 2015 8:29 AM

The brand’s Small Business Boost program has been designed to arm Indian businesses with the knowledge, skills and technology required to stay innovative and connect with customers at home and abroad. In support of the program, IT Minister of Telangana, K T Rama Rao will co-host and kick-off the first event in Hyderabad

exchange4media Staff Aug 18, 2015 5:28 PM

Penned by GV Prakash and Romit Nair (JWT), the anthem -- "Hey Champion Stay Champion" - aims to encourage cricketers to bring back the World Cup to India

exchange4media Staff Jan 22, 2015 2:44 PM

The partnership to expand Facebook’s global Small and Medium Business Boost programme in India and provide Indian SMEs with educational resources

exchange4media Staff Mar 23, 2012 8:34 AM