endorsements
Oppo Brand Ambassadors

Brand experts explain whether the use of multiple celebrity ambassadors by brands such as OPPO is actually beneficial

Dolly Mahayan Sep 23, 2019 9:00 AM

KareenaKapoor

The actress has a bag full of brand endorsements with names such as Head & Shoulders, Lakme, Colgate, Vivel Soaps and Prega News

Nafisa Shaheen Sep 21, 2019 8:23 AM

Robert Downey Jr OnePlus

In the past too, some celebrities have been caught endorsing a phone brand while using another. This often puts the brand in a tricky situation.

Dolly Mahayan Aug 5, 2019 7:30 AM

Hima Das- Brand Ambassador of Adidas

Das' consecutive 5 gold medals at the Nove Mesto nad Metuji Grand Prix have made her climb the brand endorsement ladder as brands gradually shift their focus from cricket

Nafisa Shaheen Jul 23, 2019 8:27 AM

Assam tourism Priyanka Chopra

The desi girl has endorsed brands such as Pepsi, Nokia, Garnier, TAG Heuer, Nirav Modi, Appy Fizz, Schmitten Luxury Chocolates, Lux, Bru and Nikon

Nafisa Shaheen Jul 18, 2019 1:10 PM

Brand Ranveer

With his brand value skyrocketing in the last three years, actor Ranveer Singh is on a roll when it comes to brand endorsements

Dolly Mahayan Jun 25, 2019 8:10 AM

Tara Sutaria for Bobbi Brown Cosmetics

Experts say younger celebrities help brands cash in on their freshness and are also less expensive

Anjali Thakur Jun 6, 2019 8:07 AM

Tiger Shroff Pepsi Ad campaign

While some industry experts say Pepsi’s latest ad campaign #harghoonthmeinswag will affect Shroff's other endorsements, others opine that just a brand sign-up won't take away his fitness tag

Noel Dsouza Feb 27, 2019 8:24 AM

Mayank Agarwal

With this endorsement, Agarwal joins the list of illustrious brand ambassadors, including Rohit Sharma, Ajinkya Rahane, Ishan Kishan, Shubman Gill and Harmanpreet Kaur

exchange4media Staff Feb 12, 2019 3:04 PM

Sidharth Malhotra

Actor Sidharth Malhotra celebrates his 34th birthday today, we take a look at his journey in the advertising world

Dolly Mahayan Jan 16, 2019 3:57 PM

Shah rukh Khan

On Shah Rukh Khan’s 53 birthday, we take a look at his brand association journey over the years

Dolly Mahayan Nov 2, 2018 9:05 AM

The brand is proud of Shaw’s achievement, as he became the youngest Indian to score a hundred in his test debut match against West Indies

exchange4media Staff Oct 5, 2018 9:56 AM

ASCI now releases guidelines for celebrity endorsements

In keeping with responsible advertising, ASCI now wants ad industry and celebrities to follow these guidelines to protect consumers’ interests

exchange4media Staff Apr 17, 2017 8:14 AM

Guest Column: Top 10 expected trends in celeb endorsements in 2017: Manish Porwal & Malaica Abreu, Alchemist

At the onset of 2017, Manish Porwal, MD, and Malaica Abreu, Head of Celeb & Entertainment Agenda, Alchemist Marketing Solutions put together the top 10 trends you will get to see in celebrity usage

Manish Porwal & Malaica Abreu Jan 5, 2017 8:10 AM

While US lobbyists demand transparency on social media endorsements; India lags behind

Some celebrities and influencers like Kim Kardashian use #ad when they post endorsements of products. There are also about 5 lakh posts that use #advertisement and three million posts that use #ad on the photo sharing social media platform

Venkata Susmita Biswas Dec 8, 2016 8:25 AM

Call to bring undisclosed social media endorsements under scanner

US consumer advocacy group presses for action against undisclosed endorsements on Instagram

exchange4media Staff Dec 2, 2016 8:28 AM

Kareena Kapoor, Ajay Devgan MS Dhoni,  top visibility for  celebrity advertising on TV in 2016: TAM Adex Report

Kareena Kapoor, Ajay Devgn rule at top two spots from films while MS Dhoni at number 6 is the only sports star to feature in Top 10 rank

exchange4media Staff Nov 11, 2016 8:48 AM

With Rs 100 crore endorsement deals, Kohli inherits Tendulkar’s legacy off-field too

Virat Kohli is already drawing comparisons with the master blaster-- Sachin Tendulkar. What’s interesting is that the comparison are not just about the on field performance but also about the off field endorsement deals too

Ronald Menezes Mar 29, 2016 8:06 AM