For marketers, the luxury housing category is moving beyond lead generation with developers increasingly focusing on creating distinct brand identities

Sunidhi Vijay Jul 14, 2026 8:25 AM

Consumers may admire dozens of celebrities, but they genuinely trust only a handful. Amitabh Bachchan belongs to that rare group

e4m Desk Jul 13, 2026 10:57 AM

Ganapathy Viswanathan, Communication Consultant & Author, writes on how India’s brand endorsements are shifting from star power to strategic fit, credibility and relevance

Ganapathy Viswanathan Jul 2, 2026 9:41 AM

The study found that celebrity-endorsed advertisements accounted for 61% of total advertising volumes on Linear TV, compared with 49% on Connected TV

e4m Staff Jun 29, 2026 1:55 PM

From a small hill town in Himachal Pradesh to four National Awards and a seat in Parliament, Kangana Ranaut has built one of the most singular careers in the history of Indian cinema

e4m Staff Mar 23, 2026 10:58 AM

Celebrity endorsements saw a sharp correction in 2025, declining 22%, according to TAM AdEx data   

Shalinee Mishra Feb 2, 2026 8:38 AM

Advertisers are embracing the cultural momentum in women's cricket as a signal of long-term value with more category-exclusive deals and planned annual budgets 

Chehneet Kaur and Soumya Gawri Nov 19, 2025 8:40 AM

The Promotion and Regulation of Online Gaming Bill 2025 has erased crores in endorsement deals, shuttered ad campaigns, and triggered losses across cricket, Bollywood, influencers, and ad agencies

Aryendra Khan and Shalinee Mishra Sep 2, 2025 8:56 AM

Shubman Gill, whose popularity skyrocketed after the double century in England, has already struck a deal with Oakley and experts say many more brands will line up for him now

Shalinee Mishra Jul 9, 2025 9:28 AM

Over the years, Bhatt has endorsed a diverse array of brands, ranging from luxury fashion labels to consumer goods, cementing her status as a versatile and influential figure in the ad industry

Soumya Gawri Mar 15, 2025 9:07 AM

According to a report by TAM AdEX, Akshay was the most visible star, with an average visibility of 31 hours per day across all channels in the H1 of 2023

exchange4media Staff Sep 9, 2023 8:28 AM

Besides winning hearts in theatres, Kajol has created an everlasting impression in the brand world too

Tanya Dwivedi Aug 5, 2023 9:22 AM

The TAM AdEx report reveals that film stars featured in 80% of advertisements in the July-Sept '22 period

exchange4media Staff Dec 15, 2022 8:35 AM

Apart from delivering a string of Bollywood successes, the actor has been the face of several endorsements due to his appeal among the millennial and Gen Z audiences

Tanya Dwivedi Nov 22, 2022 8:32 AM

The revised guidelines under the Consumer Protection Act also have specifications for advertisements concerning children

exchange4media Staff Jun 11, 2022 9:04 AM

The couple has already been endorsing brands together but it will be interesting to see what brand #Ralia does in the future for marketers and advertisers, say experts

Sonam Saini Apr 14, 2022 8:53 AM

ASCI has constituted a panel of experts that will review ad scripts & advise endorsers if the claims being made by brands are misleading or not

Kanchan Srivastava Mar 9, 2022 12:39 PM

It will be interesting to see if Indian brands pick up on the trend to create their own memes around the hilarious incident

Mansi Sharma Oct 28, 2021 1:30 PM

We bring you a roundup of the news that made headlines this past week

exchange4media Staff Oct 16, 2021 8:20 AM

It was an exception for male film stars to endorse a brand between 50s and 80s

Mansi Sharma Jul 9, 2021 8:22 AM

The cricketer has been the face of the brand since its inception in 2018 and will feature in all its print and electronic media advertisements

exchange4media Staff Jun 9, 2021 2:39 PM

On his 49th birthday, we revisit some of Johar's rare yet best stints in front of the camera

Rasika Kiran Upasani May 25, 2021 9:13 AM

e4m spoke to brand industry experts to understand how the Bollywood star's brand affinity will increase during the promotions leading to the film

Noel Dsouza Jan 14, 2021 8:21 AM

At the centre of the controversy are actors Deepika Padukone, Shraddha Kapoor and Sara Ali Khan. How will the allegations affect their brand value?

Ruhail Amin Oct 7, 2020 8:39 AM

As per TAM Sports-IPL 13 Advertising Report, the overall count of sports celebrities doing endorsements in IPL 13 also grew 4.5 times over IPL 12

Sonam Saini Sep 28, 2020 9:33 AM

The Ministry of Consumer Affairs has released a set of draft guidelines for manufactures, ad agencies and endorsers to prevent false or misleading advertisements

exchange4media Staff Sep 7, 2020 9:19 AM

On her 25th birthday, we analysed how brands from Veet to JBL have queued up to leverage Sara Ali Khan's star power, making her one of the rising stars of celebrity brand endorsements

Noel Dsouza Aug 12, 2020 9:21 AM

On the actor’s 46th birthday, we take a look at his brand associations and the journey of his own brand HRX

Shreshtha Verma Jan 10, 2020 8:54 AM