endorsements

While some industry experts say Pepsi’s latest ad campaign #harghoonthmeinswag will affect Shroff's other endorsements, others opine that just a brand sign-up won't take away his fitness tag

Noel Dsouza 27-February-2019

With this endorsement, Agarwal joins the list of illustrious brand ambassadors, including Rohit Sharma, Ajinkya Rahane, Ishan Kishan, Shubman Gill and Harmanpreet Kaur

exchange4media Staff 12-February-2019

Actor Sidharth Malhotra celebrates his 34th birthday today, we take a look at his journey in the advertising world

Dolly Mahayan 16-January-2019

On Shah Rukh Khan’s 53 birthday, we take a look at his brand association journey over the years

Dolly Mahayan 02-November-2018

The brand is proud of Shaw’s achievement, as he became the youngest Indian to score a hundred in his test debut match against West Indies

exchange4media Staff 05-October-2018

In keeping with responsible advertising, ASCI now wants ad industry and celebrities to follow these guidelines to protect consumers’ interests

exchange4media Staff 17-April-2017

At the onset of 2017, Manish Porwal, MD, and Malaica Abreu, Head of Celeb & Entertainment Agenda, Alchemist Marketing Solutions put together the top 10 trends you will get to see in celebrity usage

Manish Porwal & Malaica Abreu 05-January-2017

Some celebrities and influencers like Kim Kardashian use #ad when they post endorsements of products. There are also about 5 lakh posts that use #advertisement and three million posts that use #ad on the photo sharing social media platform

Venkata Susmita Biswas 08-December-2016

US consumer advocacy group presses for action against undisclosed endorsements on Instagram

exchange4media Staff 02-December-2016

Kareena Kapoor, Ajay Devgn rule at top two spots from films while MS Dhoni at number 6 is the only sports star to feature in Top 10 rank

exchange4media Staff 11-November-2016

Virat Kohli is already drawing comparisons with the master blaster-- Sachin Tendulkar. What’s interesting is that the comparison are not just about the on field performance but also about the off field endorsement deals too

Ronald Menezes 29-March-2016