endorsements
Recap?blur=25

We bring you a roundup of the news that made headlines this past week

exchange4media Staff Oct 16, 2021 8:20 AM

Dilip Kumar?blur=25

It was an exception for male film stars to endorse a brand between 50s and 80s

Mansi Sharma Jul 9, 2021 8:22 AM

Amaze?blur=25

The cricketer has been the face of the brand since its inception in 2018 and will feature in all its print and electronic media advertisements

exchange4media Staff Jun 9, 2021 2:39 PM

Karan Johar?blur=25

On his 49th birthday, we revisit some of Johar's rare yet best stints in front of the camera

Rasika Kiran Upasani May 25, 2021 9:13 AM

hrithik roshans brand appeal?blur=25

e4m spoke to brand industry experts to understand how the Bollywood star's brand affinity will increase during the promotions leading to the film

Noel Dsouza Jan 14, 2021 8:21 AM

brand endorsements?blur=25

At the centre of the controversy are actors Deepika Padukone, Shraddha Kapoor and Sara Ali Khan. How will the allegations affect their brand value?

Ruhail Amin Oct 7, 2020 8:39 AM

ads?blur=25

As per TAM Sports-IPL 13 Advertising Report, the overall count of sports celebrities doing endorsements in IPL 13 also grew 4.5 times over IPL 12

Sonam Saini Sep 28, 2020 9:33 AM

disclaimer?blur=25

The Ministry of Consumer Affairs has released a set of draft guidelines for manufactures, ad agencies and endorsers to prevent false or misleading advertisements

exchange4media Staff Sep 7, 2020 9:19 AM

Sara Ali Khan?blur=25

On her 25th birthday, we analysed how brands from Veet to JBL have queued up to leverage Sara Ali Khan's star power, making her one of the rising stars of celebrity brand endorsements

Noel Dsouza Aug 12, 2020 9:21 AM

Hrithik Roshan?blur=25

On the actor’s 46th birthday, we take a look at his brand associations and the journey of his own brand HRX

Shreshtha Verma Jan 10, 2020 8:54 AM

Aishwarya Rai Bachchan?blur=25

Turning 46 today. In spite of being away from mainstream cinema, the actor rides high on both Indian and international brand endorsements. She recently appeared in the Cadbury TVC

exchange4media Staff Nov 1, 2019 9:14 AM

Influencer marketing?blur=25

Decoding influencer marketing trends, pricing for videos and how the space is growing for branded content in the future

Noel Dsouza Oct 21, 2019 8:50 AM

Oppo Brand Ambassadors?blur=25

Brand experts explain whether the use of multiple celebrity ambassadors by brands such as OPPO is actually beneficial

Dolly Mahayan Sep 23, 2019 9:00 AM

KareenaKapoor?blur=25

The actress has a bag full of brand endorsements with names such as Head & Shoulders, Lakme, Colgate, Vivel Soaps and Prega News

Nafisa Shaheen Sep 21, 2019 8:23 AM

Robert Downey Jr OnePlus?blur=25

In the past too, some celebrities have been caught endorsing a phone brand while using another. This often puts the brand in a tricky situation.

Dolly Mahayan Aug 5, 2019 7:30 AM

Hima Das- Brand Ambassador of Adidas?blur=25

Das' consecutive 5 gold medals at the Nove Mesto nad Metuji Grand Prix have made her climb the brand endorsement ladder as brands gradually shift their focus from cricket

Nafisa Shaheen Jul 23, 2019 8:27 AM

Assam tourism Priyanka Chopra?blur=25

The desi girl has endorsed brands such as Pepsi, Nokia, Garnier, TAG Heuer, Nirav Modi, Appy Fizz, Schmitten Luxury Chocolates, Lux, Bru and Nikon

Nafisa Shaheen Jul 18, 2019 1:10 PM

Brand Ranveer?blur=25

With his brand value skyrocketing in the last three years, actor Ranveer Singh is on a roll when it comes to brand endorsements

Dolly Mahayan Jun 25, 2019 8:10 AM

Tara Sutaria for Bobbi Brown Cosmetics?blur=25

Experts say younger celebrities help brands cash in on their freshness and are also less expensive

Anjali Thakur Jun 6, 2019 8:07 AM

Tiger Shroff Pepsi Ad campaign?blur=25

While some industry experts say Pepsi’s latest ad campaign #harghoonthmeinswag will affect Shroff's other endorsements, others opine that just a brand sign-up won't take away his fitness tag

Noel Dsouza Feb 27, 2019 8:24 AM