How birthday boy Hrithik has been working his magic on brands
On the actor’s 46th birthday, we take a look at his brand associations and the journey of his own brand HRX
Hrithik Roshan has been on the list of world’s most handsome actors for 5 years in a row and as he turns 46 today we take a look at his journey in the entertainment and endorsement world.
Hrithik is considered to be one of the most bankable Bollywood actors and he has established himself as a style icon in India.
He has been associated with several brands and in 2013 also launched his clothing line - HRX. It is India’s first homegrown fitness brand co-owned by Hrithik Roshan and Myntra.
According to Afsar Zaidi, Co-founder and CEO, the brand has been onto the path of 100 per cent YoY growth since the last two years consecutively. The company is expecting a turnover of Rs 300 crore for the financial year 2019.
Among the other big brands, the actor has been associated during his 18-year-long career are Coca-Cola, Hero Honda and Tata Motors.
He signed on for endorsement deals with Coca-Cola soon after his debut. In 2016, Duff & Phelps (global valuation & corporate finance advisor) estimated the actor’s brand value to be US$34.1 million. In 2018, Tata Motors signed up Hrithik as the brand ambassador for its sedan - the Tata Tigor. He has also been roped in as the brand ambassador of Donear brand of suiting and shirting.
Let’s take a look at some of his brand campaigns.
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