What's behind birthday girl Sara Ali Khan's irresistible brand appeal?
On her 25th birthday, we analysed how brands from Veet to JBL have queued up to leverage Sara Ali Khan's star power, making her one of the rising stars of celebrity brand endorsements
The Bollywood trailblazer Sara Ali Khan turns 25 today. She made her Bollywood debut with the movie ‘Kedarnath’ in 2018. After which, she has featured in movies like ‘Simmba’ and ‘Love Aaj Kal’.
As of date, the Actress has 27.1 million followers on Instagram. Khan has an estimated net worth of around $2 million dollars. An ideal influencer to reach out to GenY consumers and having a fresh new look has made her an exemplary candidate for being a brand advocate. Brands are betting on her not only for TVCs but also for digital ad films as well. Her brand journey began with Veet India and now she has names like JBL, Fanta, Garnier, and Vivo to name a few in her kitty.
Ad industry expert Raghu Bhat, Founder Director, Scarecrow M&C Saatchi commented on Khan's brand value and why she has become a new brand favourite: "1 % of celebs attract 99% of brand endorsements. Sara Ali Khan is now part of that 1%. She is young, fun, confident, and also glamorous. A lot of brands can identify with this kind of persona. Since Alia has moved on to more serious roles, Sara has gone on to occupy her place. A big reason for her popularity is she is seen as spontaneous, bubbly, and ready to speak to her mind."
Jagdeep Kapoor, Founder, Chairman, Managing Director, Samsika Marketing Consultants remarked, "A brand is made up of core values which are both tangible and intangible. Sara Ali Khan is a young, vibrant brand whose core values are contemporary,full of life and exuding confidence. There are very few 25 year olds around who can carry a brand or a film on their shoulders with such ease. She obviously loves her acting career and is able to give lively performances whether in a film role or as a brand ambassador - for a footwear brand or a soft drink brand or any category which has impulse purchase as its driving force. She comes out as spontaneous, impulsive and has hold on the pulse of the audience."
She was recently titled as the brand ambassador for JBL in March 2020:
Her first Brand Endorsement was with Veet India in February 2019:
2020 Holi Ad for Fanta:
She was also featured in Garnier’s ads:
She was roped in as the brand ambassador for Future Lifestyle Fashions’ Cerizfor the AW’19 collection:
Sara Ali Khan’s First Vivo Ad:
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