At the centre of the controversy are actors Deepika Padukone, Shraddha Kapoor and Sara Ali Khan. How will the allegations affect their brand value?

Ruhail Amin Oct 7, 2020 8:39 AM

For the study, the Indian Institute of Human Brands (IIHB) reached out to 487 respondents (M 251, F 236) across India

exchange4media Staff Sep 15, 2020 3:11 PM

On her 25th birthday, we analysed how brands from Veet to JBL have queued up to leverage Sara Ali Khan's star power, making her one of the rising stars of celebrity brand endorsements

Noel Dsouza Aug 12, 2020 9:21 AM

The digital campaign centers on hair hygiene habits and cutting hair at-home during the lockdown

exchange4media Staff Jul 3, 2020 5:33 PM

MyyIndia has got overwhelming support from the entertainment industry with over 30 stars from Film & Television fraternity coming on one platform

exchange4media Staff Apr 26, 2020 2:52 PM

Sara will also feature in the new JBL ad film which is an extension of the brand's ‘Live it Real, Live it Raw’ campaign

exchange4media Staff Mar 12, 2020 2:05 PM

Conceptualised by Ogilvy North, the campaign will be supported by a robust Fanta #NoBahanaHoli selfie/video challenge through radio & digital platforms

exchange4media Staff Mar 9, 2020 8:46 AM

Perfetti Van Melle India has joined hands with the Love Aaj Kal 2 team for a new TVC to cash in on the Valentine’s Day buzz

exchange4media Staff Feb 13, 2020 10:30 AM

Florian Sengstschmid, CEO of Azerbaijan Tourism Board, tells exchange4media that Rs 71 crore has been allocated for the Indian market alone

Misbaah Mansuri Feb 7, 2020 8:29 AM

The campaign conceptualised and executed by BBH India consists of 4 teasers films and a TVC/digital film

exchange4media Staff Jan 21, 2020 6:49 PM

Kids Choice Awards empowers children to vote for the best talents in the country across various categories

exchange4media Staff Dec 19, 2019 4:43 PM

The actress is the face of the brand’s campaign for the autumn winter bag collection

exchange4media Staff Oct 16, 2019 4:36 PM

The campaign, Propah Lady, has been brought to life by Digitas

exchange4media Staff Oct 16, 2019 8:39 AM

The actor has been ruling the box office charts with a series of romantic comedy blockbusters that fits in perfectly with the brand’s romantic appeal

exchange4media Staff Aug 29, 2019 4:00 PM

The products have been developed through extensive research and mood mapping consumer studies

exchange4media Staff Aug 27, 2019 5:37 PM

Pankaj Sharma, General Manager Garnier, says Sara Ali Khan’s personality goes well with the brand ideology

exchange4media Staff Aug 22, 2019 1:04 PM

Sara started her brand journey with Veet and now has several other endorsements in her kitty

exchange4media Staff Aug 12, 2019 3:26 PM

Vivo India’s Director, Brand Strategy, tells us how they hope to warm up to customers in India through launch of the S series that has Sara Ali Khan as brand ambassador

Neeta Nair Aug 5, 2019 8:15 AM

The actress will feature in company’s new TVC on S series in early August

exchange4media Staff Jul 22, 2019 10:40 AM

As part of ‘Full-on Entertainment’ campaign, ZEE5 will conduct a number of customer engagement activities in Dubai and other locations

exchange4media Staff Jul 10, 2019 2:10 PM