The digital campaign centers on hair hygiene habits and cutting hair at-home during the lockdown

exchange4media Staff Jul 3, 2020 5:33 PM

MyyIndia has got overwhelming support from the entertainment industry with over 30 stars from Film & Television fraternity coming on one platform

exchange4media Staff Apr 26, 2020 2:52 PM

Sara will also feature in the new JBL ad film which is an extension of the brand's ‘Live it Real, Live it Raw’ campaign

exchange4media Staff Mar 12, 2020 2:05 PM

Conceptualised by Ogilvy North, the campaign will be supported by a robust Fanta #NoBahanaHoli selfie/video challenge through radio & digital platforms

exchange4media Staff Mar 9, 2020 8:46 AM

Perfetti Van Melle India has joined hands with the Love Aaj Kal 2 team for a new TVC to cash in on the Valentine’s Day buzz

exchange4media Staff Feb 13, 2020 10:30 AM

Florian Sengstschmid, CEO of Azerbaijan Tourism Board, tells exchange4media that Rs 71 crore has been allocated for the Indian market alone

Misbaah Mansuri Feb 7, 2020 8:29 AM

The campaign conceptualised and executed by BBH India consists of 4 teasers films and a TVC/digital film

exchange4media Staff Jan 21, 2020 6:49 PM

Kids Choice Awards empowers children to vote for the best talents in the country across various categories

exchange4media Staff Dec 19, 2019 4:43 PM

The actress is the face of the brand’s campaign for the autumn winter bag collection

exchange4media Staff Oct 16, 2019 4:36 PM

The campaign, Propah Lady, has been brought to life by Digitas

exchange4media Staff Oct 16, 2019 8:39 AM

The actor has been ruling the box office charts with a series of romantic comedy blockbusters that fits in perfectly with the brand’s romantic appeal

exchange4media Staff Aug 29, 2019 4:00 PM

The products have been developed through extensive research and mood mapping consumer studies

exchange4media Staff Aug 27, 2019 5:37 PM

Pankaj Sharma, General Manager Garnier, says Sara Ali Khan’s personality goes well with the brand ideology

exchange4media Staff Aug 22, 2019 1:04 PM

Sara started her brand journey with Veet and now has several other endorsements in her kitty

exchange4media Staff Aug 12, 2019 3:26 PM

Vivo India’s Director, Brand Strategy, tells us how they hope to warm up to customers in India through launch of the S series that has Sara Ali Khan as brand ambassador

Neeta Nair Aug 5, 2019 8:15 AM

The actress will feature in company’s new TVC on S series in early August

exchange4media Staff Jul 22, 2019 10:40 AM

As part of ‘Full-on Entertainment’ campaign, ZEE5 will conduct a number of customer engagement activities in Dubai and other locations

exchange4media Staff Jul 10, 2019 2:10 PM

With the launch of this new variant, Coca-Cola India, is broadening its portfolio by introducing sparkling beverages blended with fruit juice

exchange4media Staff Jul 4, 2019 1:31 PM

Experts say younger celebrities help brands cash in on their freshness and are also less expensive

Anjali Thakur Jun 6, 2019 8:07 AM

The campaign film weaves a narrative of the innovative Fiama Scents with Sara and a day in her life

exchange4media Staff May 21, 2019 4:49 PM