Veet’s campaign with Sara celebrates women of all skin colours & ethnicity

The film is created by Havas Worldwide India

e4m by exchange4media Staff
Published: Jul 30, 2022 8:14 AM  | 2 min read

Veet has launched a campaign for its newly launched range Veet Pure. 

The campaign film, featuring Sarah Ali Khan, celebrates women irrespective of their skin colour, ethnicity, hair type and style. It has been created by Havas Worldwide India.

Commenting on the launch, Dilen Gandhi, Regional Marketing Director, South Asia – Health & Nutrition, Reckitt, said, “Veet has been women’s preferred choice for superior, effective and easy to use hair depilation solutions at home. We continue to monitor and ensure that we elevate our product offerings catering to the evolving needs of our consumers. Our new improved Veet Pure™ range with its carefully curated formula is looking to disrupt consumer experience when using hair removal creams beyond reasonable doubt. To ensure that we live up to our promise, we tested the new product with Indian women to ensure that we make their hair removal experience pleasant.”

Bobby Pawar, Chairman and Chief Creative Officer, Havas Group India, said, “An exciting change in the hair removal cream formulation has been due for long. For a generation that is always seeking the next big and new thing in all walks of life, it was time that someone brought about a clutter breaking product in the hair depilation category. That is when the Veet brand decided to sit up and take notice of what the consumers want, which led to this new formulation in the form of Veet Pure. To launch this new product that caters to all skin types, we conceptualized a film that draws parallels on how this new and improved formulation was much needed in the category. What makes this communication that much more meaningful and interesting is a popular face like Sara Ali Khan pushing the message, while driving awareness around the brand.”

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