Unlike earlier tax rulings narrowly confined to sector-specific questions, the Supreme Court’s language appears intentionally expansive

Imran Fazal May 29, 2026 7:04 PM

Court held that even where games involve substantial skill, once participation is conditioned upon staking money on uncertain future outcomes, the transaction acquires the character of betting

Imran Fazal May 27, 2026 3:56 PM

Prior to this, Junaid Khwaja was with Amazon as Lead - Agency Partnership

e4m Desk May 13, 2026 11:48 AM

Marketers are realising that a one-day celebration does not justify blanket national spends. Instead, smart money is moving towards regional creator-led storytelling

Shalinee Mishra Mar 4, 2026 9:07 AM

The company has posted ₹479 crore loss in FY25

e4m Staff Feb 9, 2026 5:24 PM

With this launch, Sunfeast Fantastik! continues to lead category innovation

e4m Staff Nov 2, 2025 7:00 AM

Revant Himatsingka, aka Food Pharmer, raised concerns over Sunfeast’s recent ad and later praised the brand for promptly withdrawing the campaign

e4m Staff Sep 29, 2025 8:25 AM

Guest Column: Dr. Sandeep Goyal, Chairman of Rediffusion, writes on the impact of the ban on real money gaming, the estimated loss and who will be affected

Sandeep Goyal Aug 22, 2025 1:03 PM

Amid the festive cheer, let's dive into what adland has in store for us this week

Soumya Gawri Aug 9, 2025 7:49 AM

The film has been conceptualized by FCB ULKA

e4m Staff Aug 5, 2025 12:09 PM

The poem takes listeners on a whimsical and reflective journey from the routine of everyday life to the limitless possibilities

e4m Staff May 6, 2025 1:36 PM

Two out of three recall a fantasy sports brand but sport & fitness brands struggle to make an impact, with only 1% recall despite their presence in the tournament

e4m Staff Apr 7, 2025 11:57 AM

In the cricket season, betting and fantasy platforms have been going big on ads, raising red flags in a high-stakes game of attention, legality, and visibility

Chehneet Kaur and Sunidhi Vijay Apr 7, 2025 9:33 AM

The IT Act also allows the government to block access to certain websites or links if they threaten national security, public order, or relations with other countries

e4m Staff Mar 20, 2025 12:47 PM

The 360-degree campaign will be amplified across television and digital touchpoints

e4m Staff Feb 4, 2025 12:33 PM

Neil Castelino has in the past worked with CII, Flipkart and Bharti Infratel Ltd

e4m Staff Jul 17, 2024 7:18 AM

The film is built on the insight that people often end their meals with sweets/desserts at home, but this practice is overlooked in lunchboxes

e4m Staff May 27, 2024 4:07 PM

Nine of the 10 most downloaded fantasy sports apps in the world are Indian, as per data.ai report

Kanchan Srivastava May 27, 2024 8:35 AM

Dream11’s overall advertising promotional expenses increased from Rs 2,158 crores in FY '22 to Rs 2,964 crores in FY’23

e4m Staff Jan 22, 2024 3:04 PM

Looking back at the Dhamaka star's brand deals and ads this year

e4m Staff Nov 22, 2023 9:15 AM

Aparna Tadikonda, EVP – South, Interactive Avenues, talks about the idea behind Sunfeast Dark Fantasy’s latest ad with Shah Rukh and its impact

Tanzila Shaikh Oct 25, 2023 9:00 AM

This is a generative AI-powered campaign carried out along with IPG

e4m Staff Sep 20, 2023 1:59 PM

The protest was organised by a political faction

exchange4media Staff Aug 31, 2023 1:40 PM

Khan has been roped in as the new face of the brand

exchange4media Staff Aug 14, 2023 12:15 PM

Some tips to assist you in selecting an excellent captain and vice-captain for your dream team

NATIVE CONTENT May 17, 2023 1:55 PM

The report shined the spotlight on the future of fantasy sports in the country

exchange4media Staff Apr 20, 2023 9:12 AM

Gaming revenue of fantasy sports during IPL season to reach Rs 3,000 crore in 2023. They will see a spike in their transacting users as well, says a report

Kanchan Srivastava Apr 11, 2023 9:13 AM

The SportsBuzz11 logo will be featured on the back of the match and training jerseys of the Delhi Capitals throughout the competition

exchange4media Staff Mar 20, 2023 3:13 PM

Stakeholders welcome the Centre’s proposals, say this will help in establishing a sustainable industry while promoting responsible gaming

Shantanu David Jan 4, 2023 8:22 AM

The brand has unveiled a TVC - Din Khatam, Fantasy Shuru – for the same

exchange4media Staff Nov 20, 2022 6:00 PM

Pujara will appear in upcoming campaigns and promote FantasyDangal

exchange4media Staff Oct 13, 2022 7:05 PM

The 3-part docu series showcasing iconic footballer Sunil Chhetri is now live on FIFA’s digital streaming platform

exchange4media Staff Sep 29, 2022 3:54 PM

The quirky lyrics communicate the message of ‘Grow up’

exchange4media Staff Sep 26, 2022 10:37 AM

Bhattacharjya will oversee the functioning of the body and work with policymakers as well as industry stakeholders

exchange4media Staff Jul 16, 2022 8:02 AM

Industry experts say increased ad spends will help gaming companies achieve substantial growth this season of IPL

Shantanu David May 11, 2022 11:48 AM

The user guide will help fantasy sports industry create and nurture personal connections with the user community

exchange4media Staff Apr 8, 2022 12:21 PM

The new commercial will go live from March 5 across TV channels in India

exchange4media Staff Mar 4, 2022 12:27 PM

The brand has launched a 360-degree campaign targeted at creating superior experiences for Batman fans in India

exchange4media Staff Mar 1, 2022 5:21 PM

Talking about the association, the former Indian national Kabaddi team captain said that Fan2Play and Kabaddi have the same ethos, as both of them are games of skills

exchange4media Staff Feb 10, 2022 2:59 PM

People are calling out the beverage brand's #RangJa anthem, which has been released at a seemingly inopportune moment in the wake of India's back-to-back losses

exchange4media Staff Nov 2, 2021 11:43 AM

The fantasy gaming market has an estimated 100 million users in India

Shantanu David Nov 1, 2021 9:01 AM

The ‘Colourful Fans’ campaign marks a comeback of a revamped brand Fanta combining the three great passions of India - Cricket, Music and Dance, in a refreshing manner

exchange4media Staff Oct 25, 2021 4:16 PM

The bowler will spearhead the company’s campaigns and special tournaments, exhibiting the skills required for playing and excelling in online fantasy sports

exchange4media Staff Oct 13, 2021 5:07 PM

Business promotion expenses of the company rose 40% to Rs 405.5 crore from Rs 289.6 crore

Javed Farooqui Sep 22, 2021 9:02 AM

It was the first state to ban online and fantasy gaming for promoting gambling

exchange4media Staff Aug 27, 2021 12:12 PM

The bilingual TVC, has been shot with a blend of Hindi and English and has also been released on the brand’s social media handles on Instagram and Facebook, YouTube

exchange4media Staff Aug 24, 2021 3:48 PM

Spotify, Swiggy, Airtel, VH1 etc. have responded in unique and quirky ways to the tweet put out by Sunfeast Dark Fantasy

exchange4media Staff Aug 13, 2021 2:01 PM

The court was hearing a petition seeking directions to regulate or prohibit any online game involving 'mere skill by putting money at stake in expectation of winning'

exchange4media Staff Jul 31, 2021 8:30 AM

Despite the palpable impact of IPL suspension, gaming platforms are now planning to offer a wider range of sports like kabaddi, football, basketball and baseball to entice users

Ruhail Amin May 12, 2021 8:52 AM

Abhishek Madhavan, SVP, Growth and Marketing, MPL, shares that after the brand’s last IPL association, the number of fantasy gamers increased by more than 7x

Misbaah Mansuri May 6, 2021 8:58 AM