The court was hearing a petition seeking directions to regulate or prohibit any online game involving 'mere skill by putting money at stake in expectation of winning'

exchange4media Staff Jul 31, 2021 8:30 AM

Despite the palpable impact of IPL suspension, gaming platforms are now planning to offer a wider range of sports like kabaddi, football, basketball and baseball to entice users

Ruhail Amin May 12, 2021 8:52 AM

Abhishek Madhavan, SVP, Growth and Marketing, MPL, shares that after the brand’s last IPL association, the number of fantasy gamers increased by more than 7x

Misbaah Mansuri May 6, 2021 8:58 AM

The brand will also introduce various fan engagement initiatives and increase its recall value

exchange4media Staff Apr 23, 2021 12:45 PM

Industry players outline their strategies to drive user growth during the tournament

Javed Farooqui Apr 23, 2021 8:30 AM

Dream Sports & Dream11 Chief Marketing Officer Vikrant Mudaliar shared that they have invested in strong multimedia campaigns across various platforms that feature curated content for cricket fans

Javed Farooqui Apr 20, 2021 8:25 AM

The users will have the opportunity to create their own Fantasy Cricket teams, participate in a variety of contests or leagues and win huge cash prizes and rewards

exchange4media Staff Apr 14, 2021 5:01 PM

The new campaign #letspanga announced by the fantasy gaming platform will have the cricketer as the lead face

exchange4media Staff Apr 8, 2021 12:57 PM

Dangal Games CEO & Founder Varun Mahna expects the number of fantasy game users to grow from 10 crore to 80 crore in the next two to three years

Javed Farooqui Apr 7, 2021 8:14 AM

The campaign aims to target the fact that playing fantasy cricket on MyTeam11 is meant for everyone and how this user-friendly application makes learning fantasy cricket easy

exchange4media Staff Apr 6, 2021 4:19 PM

The fantasy sports platform will create engaging content featuring Prithvi Shaw as part of an integrated campaign with a theme 'Yahaan Hai Kuch Xtra'

exchange4media Staff Apr 6, 2021 2:00 PM

Kanungo, Director-Brand & Marketing Strategy, Games24x7, says the company will run ads on TV, Disney + Hotstar, digital platforms and traditional performance marketing channels during live IPL matches

Misbaah Mansuri Apr 2, 2021 8:34 AM

Yadav has been associated with PlayerzPot since its inception

exchange4media Staff Mar 9, 2021 3:20 PM

Despite the exponential growth of online gaming, industry experts believe that the genre needs a lot of evangelising effort before the advertising community takes it by storm

Mitaksh Jain Mar 5, 2021 8:00 AM

From title sponsor Dream11 to platforms like Gamezy, My11Circle and FanFight, gaming apps have witnessed tremendous growth on the back of their IPL broadcast campaigns

exchange4media Staff Jan 28, 2021 8:06 AM

Dream11 now becomes the official fantasy partner of the NBA, WNBA and G League in India

exchange4media Staff Dec 23, 2020 4:52 PM

The body announced that the changes are a result of months of research, studying various global self-governing organisations

exchange4media Staff Dec 15, 2020 8:57 AM

All such advertisements must carry a mandatory warning message, the guidelines have said

exchange4media Staff Dec 5, 2020 1:03 PM

Kanungo, Director – Brand and Marketing Strategy, Games24x7, spoke about ramping up spends, utilizing inventories to put across the right communication this IPL and cutting through the clutter

Misbaah Mansuri Oct 27, 2020 8:14 AM

Agency will manage the communication with the public and reputation in the respective industry

exchange4media Staff Oct 26, 2020 6:30 PM