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Kanungo, Director – Brand and Marketing Strategy, Games24x7, spoke about ramping up spends, utilizing inventories to put across the right communication this IPL and cutting through the clutter

Misbaah Mansuri Oct 27, 2020 8:14 AM

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Agency will manage the communication with the public and reputation in the respective industry

exchange4media Staff Oct 26, 2020 6:30 PM

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The film is a part of a larger campaign on the thought of ‘Asli Mazaa Andar Se Aayega’

exchange4media Staff Oct 24, 2020 8:58 AM

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Industry watchers say the category, seen making a big advertising splash this IPL, should advertise responsibly with brands getting endorsers to talk about playing it the right way

Misbaah Mansuri Sep 23, 2020 8:47 AM

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Through this association, Bam will create content and promote the brand’s unique and innovative format

exchange4media Staff Sep 18, 2020 3:26 PM

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As part of the association, Kochhar will be featured in the brand's advertising and other communication

exchange4media Staff Sep 16, 2020 2:07 PM

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The company has also set aside Rs 300 crore for investing in growing the market for fantasy sports and other online gaming events during this financial year

exchange4media Staff Sep 15, 2020 2:32 PM

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The account will be handled out of the agency’s Bangalore office led by Saurabh Jain, EVP - South, Havas Media

exchange4media Staff Sep 15, 2020 10:16 AM

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The campaign features brand ambassadors Virendra Sehwag and Danny Morrison

exchange4media Staff Sep 14, 2020 1:14 PM

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Fantasy Sports as a sector is represented by Federation of Indian Fantasy Sports (FIFS), a self-regulatory body incepted in 2017.

exchange4media Staff Sep 11, 2020 6:19 PM

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Experts weigh in on the fact that communication with its target groups and affordable data rates played a key branding role in triggering growth and prominence of the OFS industry

Nafisa Shaheen Sep 4, 2020 8:46 AM

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The new entity will function in the gaming & entertainment market through soon to be launched platforms – KheloFantasy.Live and esportz.in

exchange4media Staff Aug 21, 2020 11:28 AM

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On her 25th birthday, we analysed how brands from Veet to JBL have queued up to leverage Sara Ali Khan's star power, making her one of the rising stars of celebrity brand endorsements

Noel Dsouza Aug 12, 2020 9:21 AM

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The report shared key insights into the fantasy sports landscape in India, its economic impact and future in a post-COVID world

exchange4media Staff Jul 9, 2020 1:55 PM

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The digital film for #DumHaiTohYahanKhel campaign has been conceptualised by Edelman India

exchange4media Staff Jul 4, 2020 9:13 AM

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Godara, the Co-Founder and CEO of MyTeam11, speaks about his company's resilience during the crisis and the future of fantasy gaming

Sanstuti Nath Jun 24, 2020 8:56 AM

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The new menu offerings are available to consumers first in Bangalore and Chennai from 12th June, 2020

exchange4media Staff Jun 23, 2020 5:55 PM

Paytm Games?blur=25

The fantasy gaming platform will host Finland T20 Premier League and Vanuatu T10 League

exchange4media Staff Jun 4, 2020 10:00 PM

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Guest Column: Karam Malhotra, CEO (India), VP Global, SHAREit, gives us a glance into the future of the gaming industry, particularly in the context of COVID-19

Karam Malhotra May 14, 2020 8:20 AM