Industry experts say increased ad spends will help gaming companies achieve substantial growth this season of IPL

Shantanu David May 11, 2022 11:48 AM


The user guide will help fantasy sports industry create and nurture personal connections with the user community

exchange4media Staff Apr 8, 2022 12:21 PM

Kartik Aaryan?blur=25

The new commercial will go live from March 5 across TV channels in India

exchange4media Staff Mar 4, 2022 12:27 PM


The brand has launched a 360-degree campaign targeted at creating superior experiences for Batman fans in India

exchange4media Staff Mar 1, 2022 5:21 PM

Ajay Thakur?blur=25

Talking about the association, the former Indian national Kabaddi team captain said that Fan2Play and Kabaddi have the same ethos, as both of them are games of skills

exchange4media Staff Feb 10, 2022 2:59 PM


People are calling out the beverage brand's #RangJa anthem, which has been released at a seemingly inopportune moment in the wake of India's back-to-back losses

exchange4media Staff Nov 2, 2021 11:43 AM


The fantasy gaming market has an estimated 100 million users in India

Shantanu David Nov 1, 2021 9:01 AM

Fanta ICC Men's T20 World Cup Celebration Song?blur=25

The ‘Colourful Fans’ campaign marks a comeback of a revamped brand Fanta combining the three great passions of India - Cricket, Music and Dance, in a refreshing manner

exchange4media Staff Oct 25, 2021 4:16 PM

Zaheer Khan?blur=25

The bowler will spearhead the company’s campaigns and special tournaments, exhibiting the skills required for playing and excelling in online fantasy sports

exchange4media Staff Oct 13, 2021 5:07 PM


Business promotion expenses of the company rose 40% to Rs 405.5 crore from Rs 289.6 crore

Javed Farooqui Sep 22, 2021 9:02 AM

Gaming Online?blur=25

It was the first state to ban online and fantasy gaming for promoting gambling

exchange4media Staff Aug 27, 2021 12:12 PM

dark Fantasy?blur=25

The bilingual TVC, has been shot with a blend of Hindi and English and has also been released on the brand’s social media handles on Instagram and Facebook, YouTube

exchange4media Staff Aug 24, 2021 3:48 PM


Spotify, Swiggy, Airtel, VH1 etc. have responded in unique and quirky ways to the tweet put out by Sunfeast Dark Fantasy

exchange4media Staff Aug 13, 2021 2:01 PM

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The court was hearing a petition seeking directions to regulate or prohibit any online game involving 'mere skill by putting money at stake in expectation of winning'

exchange4media Staff Jul 31, 2021 8:30 AM

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Despite the palpable impact of IPL suspension, gaming platforms are now planning to offer a wider range of sports like kabaddi, football, basketball and baseball to entice users

Ruhail Amin May 12, 2021 8:52 AM


Abhishek Madhavan, SVP, Growth and Marketing, MPL, shares that after the brand’s last IPL association, the number of fantasy gamers increased by more than 7x

Misbaah Mansuri May 6, 2021 8:58 AM


The brand will also introduce various fan engagement initiatives and increase its recall value

exchange4media Staff Apr 23, 2021 12:45 PM


Industry players outline their strategies to drive user growth during the tournament

Javed Farooqui Apr 23, 2021 8:30 AM

Vikrant Mudaliar?blur=25

Dream Sports & Dream11 Chief Marketing Officer Vikrant Mudaliar shared that they have invested in strong multimedia campaigns across various platforms that feature curated content for cricket fans

Javed Farooqui Apr 20, 2021 8:25 AM

EWar Games?blur=25

The users will have the opportunity to create their own Fantasy Cricket teams, participate in a variety of contests or leagues and win huge cash prizes and rewards

exchange4media Staff Apr 14, 2021 5:01 PM