Guest Column: Karam Malhotra, CEO (India), VP Global, SHAREit, gives us a glance into the future of the gaming industry, particularly in the context of COVID-19

Karam Malhotra May 14, 2020 8:20 AM

The business was won in a tightly-contested multi-agency pitch

exchange4media Staff May 5, 2020 8:45 AM

The game offers s a Rs 2000 sign-up bonus for all the new users and Rs 1000 bonus on each successful referral by an existing user

exchange4media Staff Apr 29, 2020 10:00 PM

The tournament features eight teams which include the likes of Hsinchu Titans, Taiwan Daredevils, TCA Indians, Taiwan Dragons, Chiayi Swingers, PCCT United, ICCT Smashers and FCC Formosans

exchange4media Staff Apr 28, 2020 10:00 PM

The free gameplay on its fantasy cricket platform lets gamers pick their favourite cricketers from a team of the pre-timed upcoming match

exchange4media Staff Mar 31, 2020 2:51 PM

According to Indian Federation of Sports Gaming, the number of users have grown from 2 million in 2016 to almost 90 million in 2019

Shreshtha Verma Mar 29, 2020 2:00 AM

From Mango Frooti, Lay's, Sunfeast Dark Fantasy, Nokia, Uber Eats, Vicco, Manyavar Mohey and Cornetto, Alia has an enviable number of endorsement deals in her kitty

exchange4media Staff Mar 14, 2020 9:15 AM

Conceptualised by Ogilvy North, the campaign will be supported by a robust Fanta #NoBahanaHoli selfie/video challenge through radio & digital platforms

exchange4media Staff Mar 9, 2020 8:46 AM

Tamannaah joins Virat Kohli, who recently renewed his association with MPL as brand ambassador, and she will represent and endorse the brand across channels

exchange4media Staff Mar 4, 2020 3:26 PM

The partnership comes ahead of a busy year for sports in India, with the upcoming Indian Premier League and the Tokyo Summer Olympics 2020

exchange4media Staff Feb 13, 2020 6:16 PM

As per the report, fantasy sports platform Dream 11 has become the 3rd biggest spender of 2019 with spends of Rs 700-800 crore

exchange4media Staff Feb 13, 2020 5:19 PM

As part of the collaboration, PFT has designed a series of ad films showcasing the wide variety of games available on MPL including Rummy, Fantasy Cricket, Fantasy Kabaddi, Carrom, Fruit Chop and Pool

exchange4media Staff Feb 3, 2020 11:40 AM

Hockey Fantasy is the sixth major fantasy sports offering of My Team11 along with cricket, football, basketball, volleyball, and kabaddi

exchange4media Staff Jan 28, 2020 2:59 PM

During the five-season partnership deal, Indian football fans will get an opportunity to engage with the league and showcase their knowledge by creating their own virtual teams

exchange4media Staff Dec 14, 2019 11:04 AM

The campaign showcases the top 10 winners of a special 'Meet Virat' contest which ran from Nov 15-22 and was open across all Fantasy Sports offered on the Mobile Premier League app

exchange4media Staff Dec 14, 2019 9:35 AM

The agency’s Singapore office will be handling the account

exchange4media Staff Sep 10, 2019 11:29 AM

Ganguly also felicitated the winners of the World Cup fantasy league challenge ‘Beat the Expert’ along with having a meet-and-greet session with the top 50 winners

exchange4media Staff Aug 27, 2019 3:48 PM

With this campaign, the ITC brand, Sunfeast Dark Fantasy, aspires to position itself as the ‘new meetha’ which people can take pride in serving to their guests

exchange4media Staff Aug 17, 2019 8:14 AM

Sara started her brand journey with Veet and now has several other endorsements in her kitty

exchange4media Staff Aug 12, 2019 3:26 PM

Cricket fans will be able to deeply engage with KPL matches by creating their own fantasy teams on Dream11 and competing with their friends

exchange4media Staff Aug 7, 2019 6:22 PM