‘The Impossible Rondo’ campaign has the footballer pitted against himself, complete with his haircuts, Argentina shirts and adidas boots across 18 years and five tournaments

exchange4media Staff Nov 21, 2022 6:24 PM


In light of the Kanye West controversy, we examine instances of brands dropping celebs and vice versa

Tanzila Shaikh Oct 28, 2022 5:49 PM

Ranveer Singh?blur=25

Ranveer is the first Indian to feature in Y-3’s global campaign in its 20-year history

exchange4media Staff Oct 11, 2022 1:25 PM

ranveer singh?blur=25

The ‘QR to Qatar’ film includes a digital integration of a QR Code that takes the consumer to a live raffle to win prizes

exchange4media Staff Sep 21, 2022 1:29 PM


We bring you a roundup of the news that made headlines this past week

exchange4media Staff Sep 17, 2022 7:53 AM

aryan khan?blur=25

SRK’s son will have to prove his own mettle before getting more brand deals and recognition in the industry, say experts

Mansi Sharma Sep 16, 2022 8:11 AM

aryan khan?blur=25

Shah Rukh Khan’s son has shared his favourite styles from the brand’s latest collection on his social media handles

exchange4media Staff Sep 13, 2022 6:40 PM

al rihla?blur=25

As football fever reaches a fever pitch, Adidas brings out its best innovations in apparel and more for the die-hard fans

exchange4media Staff Sep 9, 2022 2:30 PM


Jerseys have been designed for teams of Argentina, Germany, Japan, Mexico, Spain and Wales

exchange4media Staff Sep 1, 2022 3:16 PM


Titled ‘made Originals’, the campaign introduces NMD_V3 Silhouette

exchange4media Staff Aug 26, 2022 5:00 PM


From Adani Sportsline to JSW Inspire to Adidas, IOA has so far roped in more than nine sponsors for the Indian CWG squad. Some brands are on board for Paris Olympic Games & Asian Games too

exchange4media Staff Jul 19, 2022 8:13 AM


This year’s CWG contingent includes some of adidas’ leading athletes like Mirabai Chanu, Lovlina Borgohain, Hima Das, Nikhat Zareen and Manpreet Singh

exchange4media Staff Jul 7, 2022 4:34 PM


In his recent match against Rajasthan Royals, Rohit Sharma walked on the field with his specially designed shoes with the message 'end plastic waste' written on it

exchange4media Staff May 1, 2022 6:05 PM

Manika Batra?blur=25

Batra joins adidas' roster of women athletes - Mirabai Chanu, Lovlina Borgohain, Hima Das & Nikhat Zareen

exchange4media Staff Feb 17, 2022 11:24 AM


The initiative is aimed at creating real, lasting change for women in sport

exchange4media Staff Feb 16, 2022 3:46 PM

Deepika Padukone?blur=25

Together, the brand hopes to create a powerful synergy of their shared values

exchange4media Staff Oct 21, 2021 11:42 AM


Chanu, who has been associated with the brand for two years, will now promote the latest offering meant for menstruating sportswomen

exchange4media Staff Aug 26, 2021 8:42 AM


Snapchatters will see the adidas designs on their Bitmoji in a variety of places on Snapchat and beyond, including in Chat and games, on the Snap Map, in Lenses, and more

exchange4media Staff Jun 29, 2021 3:41 PM

manoj juneja?blur=25

Previously, Juneja helmed the sales & e-commerce vertical for ADIDAS India

exchange4media Staff Jun 16, 2021 1:20 PM