Sapra, Senior Brand Director, adidas India, speaks to e4m about the brand’s strategy to leverage the digital approach & e-retail amid the lockdown

Nafisa Shaheen Jun 5, 2020 8:17 AM

Manushi will join Ranveer Singh, Rohit Sharma, Hima Das among others in support of the HOMETEAMHERO Challenge to inspire more women to embrace fitness

exchange4media Staff Jun 4, 2020 2:51 PM

Rohit Sharma, Hima Das, Manpreet Singh, Robin Singh among athletes who have signed up for the challenge

exchange4media Staff May 27, 2020 12:00 AM

The challenge is enabled by the collaboration between multiple activity tracking apps, including Garmin, Zwift, Polar, Suunto, JoyRun and adidas’ own suite of performance platforms

exchange4media Staff May 14, 2020 10:00 PM

The campaign celebrates the stories of Weightlifting World Champion Saikhom Mirabai Chanu, Himanshi Goyal, body-positivity proponent and Nishriin Parikh, a 53-year-old professional body-sculptor

exchange4media Staff Mar 18, 2020 2:20 PM

The Official Match Ball has been designed to highlight the famous stars of the UEFA Champions League

exchange4media Staff Mar 11, 2020 7:41 PM

The film features a cast of adidas’ family of creators and change makers

exchange4media Staff Feb 11, 2020 2:32 PM

Globally, the campaign has been led by women athletes like Mikaela Shiffrin, Mae Yoshikawa, Jessamyn Stanley, Denise Schindler, Chinae Alexander, Nadya Okamoto and Jada Sezer

exchange4media Staff Jan 28, 2020 12:37 PM

The campaign showcases the faith that fans showed towards Real Kashmir favourite club

exchange4media Staff Dec 6, 2019 7:02 PM

Amarjit Singh Batra, Managing Director-India, Spotify, highlights how brands can monetise Spotify to create personalised advertising campaigns

exchange4media Staff Nov 21, 2019 9:29 AM

Adidas announced its partnership with Real Kashmir FC last season with an aim to bring about a positive change narrating an inspiring story of the ‘Snow Leopards’, as the club is popularly known

exchange4media Staff Nov 13, 2019 11:22 AM

The Home of Classics collection pays tribute to five decades of adidas’ iconic white leather sneakers from the past, re-imagined for today

exchange4media Staff Oct 21, 2019 6:20 PM

Das' consecutive 5 gold medals at the Nove Mesto nad Metuji Grand Prix have made her climb the brand endorsement ladder as brands gradually shift their focus from cricket

Nafisa Shaheen Jul 23, 2019 8:27 AM

Experts say live streaming can invite instant feedback and reactions & the biggest advantage is its authenticity 

Nafisa Shaheen Jul 15, 2019 9:01 AM

The Bollywood star is a passionate football fan and helps promote and support the League's community initiatives across India, promote fan events and share his passion for the game

exchange4media Staff Jul 2, 2019 7:54 PM

'Run for the Oceans' is a global movement that harnesses the power of sports to raise awareness about the threat of marine plastic pollution and inspires positive action

exchange4media Staff Jun 12, 2019 2:21 PM

Rohit Sharma, Kuldeep Yadav and Rishabh Pant feature in the campaign created with focus on digital media

exchange4media Staff Jun 8, 2019 8:12 AM

For every kilometer run between June 8 and 16, Adidas will contribute $1 to the Parley Ocean Schools with the target of reaching $1.5mn

exchange4media Staff Jun 3, 2019 8:02 PM

While the brand is an active player in all forms of advertising, this campaign for Adidas Originals Nite Jogger marks a new engagement via OOH

Anjali Thakur May 27, 2019 9:10 AM

We bring you a roundup of the news making headlines this past week

exchange4media Staff May 25, 2019 9:57 AM