Lenovo, CEAT, Jaguar Land Rover, Adidas, Zydus and JBL join the growing roster of advertisers leveraging the FIFA World Cup 2026 on Z

e4m Staff Jun 26, 2026 4:03 PM

‘Original Forever’, for adidas, by Johannes Leonardo, New York / adidas, London, wins two Grands Prix in Entertainment Lions and Entertainment Lions for Music

e4m Staff Jun 24, 2026 7:48 AM

The two sportswear giants have turned the 2026 FIFA World Cup into a creative slugfest, featuring star-studded mini-movies, huge budgets & a numbers war that has reignited advertising's oldest rivalry

Aryendra Khan Jun 22, 2026 9:04 AM

From Nike's genre-defying 'RIP the Script' to Coors' one-trick chant, here's how the biggest FIFA World Cup 2026 campaigns stack up

Aryendra Khan Jun 6, 2026 9:43 AM

From Ranveer Singh's Superstar moment to Sprite's minty cool-down, this week's campaigns blend cultural insight with creative craft

Aryendra Khan Apr 25, 2026 9:00 AM

From cryptic visuals to product reveal, netizens read into the strategy behind the campaign

e4m Staff Apr 23, 2026 4:06 PM

Prior to his elevation, Sartaj Kadian held the role of Senior Manager - Performance Marketing at the company

e4m Desk Mar 24, 2026 12:39 PM

As February closes to an end, here are a few ads that caught our eye this week

Aryendra Khan Feb 28, 2026 8:43 AM

While Garg was earlier with Yum Restaurant, Kumar was associated with Adidas India

e4m Staff Feb 23, 2026 5:23 PM

At his Super Bowl halftime performance, Bad Bunny revealed his first signature sneaker with the brand, the Bad Bunny x Adidas BadBo 1.0

e4m Staff Feb 12, 2026 5:31 PM

As we wrap up January 2026, here are some of the ads that caught our eye this week

Aryendra Khan Jan 31, 2026 8:33 AM

With nostalgia as its playmaker and the World Cup on the horizon, Adidas assembles football royalty to remind fans that heritage still sells

e4m Staff Jan 27, 2026 1:46 PM

He was earlier with Haleon as Category Head- Vitamins, Minerals and Supplements for Indian Subcontinent

e4m Staff Dec 11, 2025 5:40 PM

The jersey was unfurled on the field during the India vs South Africa ODI

e4m Staff Dec 4, 2025 2:32 PM

adidas will be an Official Team Partner, bringing innovative product to technical team and fanwear across apparel, footwear and accessories

e4m Staff Sep 10, 2025 3:23 PM

Vijay Chauhan rejoins adidas from his most recent role as SVP International at American Eagle Outfitters in New York

e4m Staff Jun 24, 2025 12:13 PM

The announcement with Suhana also marks a renewed spotlight on Originals’ classic sneaker franchises, Superstar

e4m Staff Jun 3, 2025 12:36 PM

Krishan Upadhyay was the Head of Media & Activation at adidas

e4m Desk Mar 20, 2025 12:52 PM

With this announcement, Pant joins adidas’ elite athlete roster which includes- Jude Bellingham, Noa Lyles, Kuldeep Yadav, Nikhat Zareen, Sumit Antil, Manika Batra and more

e4m Staff Feb 12, 2025 5:25 PM

The campaign is a series of nine 15-second films, featuring 9 athletes

e4m Staff Jul 30, 2024 1:42 PM

Following pressure and criticism about the SL72 relaunch ad, Adidas dropped Bella Hadid from its campaign

e4m Staff Jul 22, 2024 1:38 PM

The new ad 'Under Pressure' has cricketers Rohit Sharma, Hardik Pandya, Virat Kohli and others enjoying the lighter moments of playing cricket without pressure

e4m Staff May 9, 2024 1:43 PM

Prior to this, Priyanka Biisht was with Adidas as Head-Brand Marketing & Comms, adidas Originals, Sportswear and Cricket

e4m Staff Jan 11, 2024 10:45 AM

Putting some zest into a sombre Monday morning by revisiting some of the best melodic cheers from brands

e4m Staff Nov 20, 2023 9:30 AM

The account was won in a multi-agency pitch

e4m Staff Oct 26, 2023 10:51 AM

The global campaign also features Zinedine Zidane, David Beckham, Run DMC, Pusha T and more

e4m Staff Sep 26, 2023 2:46 PM

The film features cricketers Rohit Sharma, Virat Kohli, Hardik Pandya, Shubman Gill, Ravindra Jadeja, Shardul Thakur, Mohammed Siraj, and Kuldeep Yadav

e4m Staff Sep 20, 2023 4:29 PM

As the actor turns 38 today, we take a quick look at Singh’s journey in the endorsement world

Tanya Dwivedi Jul 6, 2023 9:31 AM

The campaign talks of cutting through the clutter and staying ‘in the moment’

exchange4media Staff Jul 3, 2023 12:02 PM

The campaign by Fundamental, featuring India's top cricketers, has been released to mark the launch of Team India's new jersey

exchange4media Staff Jun 6, 2023 12:25 PM

The new ODI jersey represents the power and fierce beauty of India’s national animal – the tiger

exchange4media Staff Jun 6, 2023 12:07 PM

The football player will work closely with the brand to promote the sport in India

exchange4media Staff Feb 6, 2023 2:41 PM

The star headlines the brand's latest Spring/Summer 2023 campaign

exchange4media Staff Jan 24, 2023 4:29 PM

‘The Impossible Rondo’ campaign has the footballer pitted against himself, complete with his haircuts, Argentina shirts and adidas boots across 18 years and five tournaments

exchange4media Staff Nov 21, 2022 6:24 PM

In light of the Kanye West controversy, we examine instances of brands dropping celebs and vice versa

Tanzila Shaikh Oct 28, 2022 5:49 PM

Ranveer is the first Indian to feature in Y-3’s global campaign in its 20-year history

exchange4media Staff Oct 11, 2022 1:25 PM

The ‘QR to Qatar’ film includes a digital integration of a QR Code that takes the consumer to a live raffle to win prizes

exchange4media Staff Sep 21, 2022 1:29 PM

We bring you a roundup of the news that made headlines this past week

exchange4media Staff Sep 17, 2022 7:53 AM

SRK’s son will have to prove his own mettle before getting more brand deals and recognition in the industry, say experts

Mansi Sharma Sep 16, 2022 8:11 AM

Shah Rukh Khan’s son has shared his favourite styles from the brand’s latest collection on his social media handles

exchange4media Staff Sep 13, 2022 6:40 PM

As football fever reaches a fever pitch, Adidas brings out its best innovations in apparel and more for the die-hard fans

exchange4media Staff Sep 9, 2022 2:30 PM

Jerseys have been designed for teams of Argentina, Germany, Japan, Mexico, Spain and Wales

e4m Desk Sep 1, 2022 3:16 PM

Titled ‘made Originals’, the campaign introduces NMD_V3 Silhouette

exchange4media Staff Aug 26, 2022 5:00 PM

From Adani Sportsline to JSW Inspire to Adidas, IOA has so far roped in more than nine sponsors for the Indian CWG squad. Some brands are on board for Paris Olympic Games & Asian Games too

exchange4media Staff Jul 19, 2022 8:13 AM

This year’s CWG contingent includes some of adidas’ leading athletes like Mirabai Chanu, Lovlina Borgohain, Hima Das, Nikhat Zareen and Manpreet Singh

exchange4media Staff Jul 7, 2022 4:34 PM

In his recent match against Rajasthan Royals, Rohit Sharma walked on the field with his specially designed shoes with the message 'end plastic waste' written on it

exchange4media Staff May 1, 2022 6:05 PM

Batra joins adidas' roster of women athletes - Mirabai Chanu, Lovlina Borgohain, Hima Das & Nikhat Zareen

exchange4media Staff Feb 17, 2022 11:24 AM

The initiative is aimed at creating real, lasting change for women in sport

exchange4media Staff Feb 16, 2022 3:46 PM

Together, the brand hopes to create a powerful synergy of their shared values

exchange4media Staff Oct 21, 2021 11:42 AM

Chanu, who has been associated with the brand for two years, will now promote the latest offering meant for menstruating sportswomen

exchange4media Staff Aug 26, 2021 8:42 AM