Das' consecutive 5 gold medals at the Nove Mesto nad Metuji Grand Prix have made her climb the brand endorsement ladder as brands gradually shift their focus from cricket

Nafisa Shaheen Jul 23, 2019 8:27 AM

Experts say live streaming can invite instant feedback and reactions & the biggest advantage is its authenticity 

Nafisa Shaheen Jul 15, 2019 9:01 AM

The Bollywood star is a passionate football fan and helps promote and support the League's community initiatives across India, promote fan events and share his passion for the game

exchange4media Staff Jul 2, 2019 7:54 PM

'Run for the Oceans' is a global movement that harnesses the power of sports to raise awareness about the threat of marine plastic pollution and inspires positive action

exchange4media Staff Jun 12, 2019 2:21 PM

Rohit Sharma, Kuldeep Yadav and Rishabh Pant feature in the campaign created with focus on digital media

exchange4media Staff Jun 8, 2019 8:12 AM

For every kilometer run between June 8 and 16, Adidas will contribute $1 to the Parley Ocean Schools with the target of reaching $1.5mn

exchange4media Staff Jun 3, 2019 8:02 PM

While the brand is an active player in all forms of advertising, this campaign for Adidas Originals Nite Jogger marks a new engagement via OOH

Anjali Thakur May 27, 2019 9:10 AM

We bring you a roundup of the news making headlines this past week

exchange4media Staff May 25, 2019 9:57 AM

The Nite Jogger has been created for people who are active when the world sleeps

exchange4media Staff May 23, 2019 5:27 PM

Singh has been with adidas for over 14 years, most recently as Senior Vice President Global DTC & Franchise

exchange4media Staff May 22, 2019 11:30 AM

adidas campaign features Indian sporting icons Hima Das, Nikhat Zareen & Swapna Barman and aims to inspire the warrior in each women

exchange4media Staff May 11, 2019 7:36 AM

A series of 20 hoardings came alive in the form of a Flipbook when captured on social media in Gurgaon

exchange4media Staff May 7, 2019 11:53 AM

While Audi has been part of on-screen branding in the movie, brands like Oppo, Myntra, Pantaloons, Max Fashion and Adidas have launched Avengers-inspired products

Dolly Mahayan Apr 29, 2019 9:25 AM

The film has a narrative that highlights the ‘Always On The Run’ spirit of Mumbai and India at large

exchange4media Staff Apr 28, 2019 6:00 PM

Tendulkar, who turns 46 on April 24, is associated with numerous brands including, Adidas, BMW, DBS Bank, GM Pens, Luminous Fans, Quaker, Smartron, Sony Ten, among others

Anjali Thakur Apr 24, 2019 9:06 AM

The hoarding lights up after 7pm with special detailed lighting and showcases the night time version of a Nite Jogger shoe against the backdrop of Mumbai’s iconic CST building

exchange4media Staff Apr 16, 2019 3:02 PM

Extension of association with Rohit underlines how the brand continues to inspire young India through the stories of Indian icons

exchange4media Staff Mar 26, 2019 1:23 PM

Thomas will replace Martin Shankland, who has been promoted to the Adidas Executive Board

exchange4media Staff Mar 14, 2019 9:16 AM

Consumers and sneaker fans had an opportunity to partake and win limited edition items from the brand; the Ghost Drop was activated in 3 key sneaker hubs in the city

exchange4media Staff Mar 11, 2019 4:39 PM

The photo exhibition is open for public viewing from January 24th to 27th at Rangoli Metro Art Centre, Bengaluru

exchange4media Staff Jan 25, 2019 4:02 PM