true-blue
With Rs 100 crore endorsement deals, Kohli inherits Tendulkar’s legacy off-field too

Virat Kohli is already drawing comparisons with the master blaster-- Sachin Tendulkar. What’s interesting is that the comparison are not just about the on field performance but also about the off field endorsement deals too

Ronald Menezes Mar 29, 2016 8:06 AM

Sachin Tendulkar forays into apparel business with his brand True Blue

Cricket legend Sachin Tendulkar has partnered with fashion retailer Arvind Fashion Brands to launch a premium men's apparel brand named True Blue, with the first outlet coming up in Mumbai in May 2016

exchange4media Staff Mar 14, 2016 7:47 AM