Virat Kohli?blur=25

We spoke to experts about the rise in brand Kohli after he became the most successful Indian captain in overseas Test

Nafisa Shaheen Aug 28, 2019 9:08 AM


The Delhi High Court has rejected MRF’s prayer for an interim relief to restrain Metro Tyres from airing their advertisement ‘Bazooka Radial Tyres’

exchange4media Staff Jul 18, 2019 10:03 AM


In this campaign, the brand MRF tyres intends to communicate their proposition of 'comfort made more comfortable'

exchange4media Staff May 19, 2018 8:53 AM


The talent hunt culminated with three youngsters KV Shreyas, KS Vivek and Harikrishnan who will be heading to MRF Pace Foundation for an all expense paid training

exchange4media Staff May 2, 2018 2:21 PM

Kohli trumps Messi, Djokovic in SportsPro's marketable sportsperson category?blur=25

Virat Kohli has been named as ‘Third Most Marketable Sportsperson’ in the world. A look at how his super form and personality helped him land numerous brand endorsements from the start of his career till now

exchange4media Staff May 30, 2016 8:18 AM

With Rs 100 crore endorsement deals, Kohli inherits Tendulkar’s legacy off-field too?blur=25

Virat Kohli is already drawing comparisons with the master blaster-- Sachin Tendulkar. What’s interesting is that the comparison are not just about the on field performance but also about the off field endorsement deals too

Ronald Menezes Mar 29, 2016 8:06 AM

 MRF to be global partner for ICC Cricket Word Cup 2015?blur=25

MRF will now have access to multiple branding opportunities at all game venues during the Cricket World Cup and at other promotional events held by the ICC across the world

exchange4media Staff Dec 3, 2014 9:49 AM

Dentsu Communications bags a part of the creative mandate of MRF?blur=25

The account win was the outcome of a multi-agency pitch process. Ashwin Parthiban & Suresh Mohankumar from the agency will lead the business

exchange4media Staff Sep 11, 2013 7:41 AM