Date-wise News
Enterprise messenger- 'Flock' adds new features to its app

Flock has added new features including Video Conferencing, To-dos, Polls, Code Snippet sharing and Webhooks to allow fast moving teams to collaborate efficiently

exchange4media Staff Feb 18, 2016 4:35 PM

Cheil Worldwide launches global retail specialism

The new unit called the Cheil Retail will be led by Simon Hathaway as the Global Chief Retail Officer

exchange4media Staff Feb 18, 2016 4:14 PM

I&B Minister Arun Jaitley condemns attack on media personnel

Arun Jaitley, Minister of Information and Broadcasting has condemned the recent assault on media personnel in the Patiala House Court.

Abid Hasan Feb 18, 2016 4:10 PM

Maxus announces partnership with IoTBLR

Maxus and IoTBLR will work together with their brands in building new products and consumer engagement solutions

exchange4media Staff Feb 18, 2016 4:04 PM

Viacom18 joins hands with #StartUpIndia to launch MTV KICKSTART

A multi-platform initiative, MTV KICKSTART to also translate into a reality TV show on the small screen for young people to pitch their ideas to investors and win seed funds

exchange4media Staff Feb 18, 2016 1:31 PM

BARC Ratings: Star Plus becomes the No.1 Hindi GEC third week in a row

Star Plus maintained its lead third week in a row. Colors remained at No.2 followed by Zee TV at No.3 in week 6. Zee Anmol retained its No.4 spot. Star Utsav replaced Life OK to acquire the fifth spot

exchange4media Staff Feb 18, 2016 1:19 PM

K&L Arms bags creative duties of Nikon

It is worth noting that K&L Arms, a Joint Venture (JV) between Arms Communication and K&L Japan, has been the incumbent agency for Nikon in India for the past six years

exchange4media Staff Feb 18, 2016 1:05 PM

BARC India launches mobile app

The BARC India Mobile App, has been launched in two versions: BARC India BMW Subscriber and Non-Subscriber. Created by Grey Global Group, the app will provide easy access to Channel/Programme Viewership data by Genres, thus easing the way TV viewership data is consumed

exchange4media Staff Feb 18, 2016 12:59 PM

Bisleri to launch new soft drinks with Soho Square Mumbai as Partner

In addition to the current portfolio comprising Bisleri, Vedica and Urzza, Soho Square, Mumbai will now also be working on Bisleri's new soft drinks, Spyci - the twisted cola, Limonata and two fruit flavored drinks - Fonzo and Pinacolada

exchange4media Staff Feb 18, 2016 12:20 PM

iContract wins digital and social business of Garnier India

iContract will be responsible for crafting digital strategy, brand and product campaigns, social media management and influencer relationships for the entire Garnier portfolio

exchange4media Staff Feb 18, 2016 10:35 AM

McCann Worldgroup boosts leadership In Japan

Hiroshi Namiki and Yasuyuki Katagi named the co-chairmen. APAC President Charles Cadell adds role as President, McCann Worldgroup, Japan

exchange4media Staff Feb 18, 2016 10:25 AM

Mobile wallet will become the way to pay in the future: Pramod Saxena

Pramod Saxena, Chairman & Managing Director, Oxigen Services, shares his insights on the new partnership with Big Bazaar Direct, his contribution to ‘Make In India’ and how Sachin Tendulkar further adds to its brand appeal in this exclusive interview with exchange4media.

Ronald Menezes Feb 18, 2016 7:59 AM

HT Media unveils their digital newsrooms

HT Media which publishes three major dailies named Hindustan Times, Hindustan and Mint has gone through a major revamp. The group has revamped its newsrooms and made them more integrated and contemporary keeping in mind the ever advancing technological set-ups.

Abid Hasan Feb 18, 2016 7:57 AM

Deepali Naair moves on from Mahindra Holidays as CMO

Deepali Naair has moved on from Mahindra Holidays as Chief Marketing Officer confirm sources, her next destination remains unknown

Priyanka Mehra Feb 18, 2016 7:42 AM

PMAR 2016: More original the content, better the connect with audience: Pradeep Shrivastava

During the recent release of the 2016 edition of the Pitch Madison Advertising Outlook Report (PMAR), Pradeep Shrivastava, Marketing Director of Reliance Jio spoke about the need for innovative ways to connect and engage with consumers

exchange4media Staff Feb 18, 2016 7:32 AM

Will Twitter's new timeline challenge brand creativity?

Twitter's new timeline feature that places more emphasis on relevance rather than chronology will force advertisers and social media agencies to create better, more engaging content

Abhinn Shreshtha Feb 18, 2016 7:29 AM

Financial Times hits back after advertiser threats

UK-based The Financial Times was the darling of social media yesterday after its columnist Lucy Kellaway made a very public reply to the marketing head of a major IT company on the newspaper's front pagee

exchange4media Staff Feb 18, 2016 7:24 AM

POKKT announces appointment of Dina D’Souza as VP-Sales & Revenue Strategy

D’Souza will join the POKKT team to drive the overall global ad revenues and sales strategy and will be reporting to Rohit Sharma, Founder & CEO at POKKT

exchange4media Staff Feb 18, 2016 7:20 AM

Mullen Lintas bags creative mandate for Bajaj Avenger

Bajaj Auto has appointed Mullen Lintas as the creative agency for its popular Bajaj Avenger range of bikes. The online duties for the brand have been awarded to LinTeractive

exchange4media Staff Feb 18, 2016 7:11 AM

Amazon's 'Apni Dukaan' campaign once again captures the dilemma of online shoppers

The ad conceptualised by Orchard India, puts together relatable slice-of-life situations to highlight the important features of Amazon services like-one-day delivery, easy returns and Cash on Delivery (COD)

Sarmistha Neogy Feb 18, 2016 6:40 AM