Advertisement

K&L Arms bags creative duties of Nikon

It is worth noting that K&L Arms, a Joint Venture (JV) between Arms Communication and K&L Japan, has been the incumbent agency for Nikon in India for the past six years

e4m by exchange4media Staff
Published: Feb 18, 2016 1:05 PM  | 1 min read
K&L Arms bags creative duties of Nikon

K&L Arms has won the multi-agency pitch invited by Nikon for its business for the year 2016-2017.

It is worth noting that K&L Arms, a Joint Venture (JV) between Arms Communication and K&L Japan, has been the incumbent agency for Nikon in India for the past six years.

Speaking on this development, Reet Ahluwalia, Managing Director, K&L Arms said, “The fight to retain the business weighed heavily on us. However, by presenting a sound strategy with relevant creatives to Nikon, we were able to once-again, win the mandate as Nikon’s creative agency.”

Ahluwalia further said, “Our six-year strong association with Nikon definitely provided us an edge over the stiff competition we faced, by way of having a deeper understanding of the brand’s business and related requirements.”

K&L Arms, the JV between Arms and K&L was formed in the year 2008. The JV is currently providing advertising and creative services to Nikon, Pioneer and Pigeon brands and looking forward to a creatively exciting and positive 2016, added Mr Ahluwalia. 

Read more news about (ad news, latest advertising news India, internet advertising, ad agencies updates, media advertising India)

For more updates, be socially connected with us on
Instagram, LinkedIn, Twitter, Facebook & Youtube