Date-wise News

Swastik Productions, which owns the IPR for the historical mega series Porus, has licensed it to Sony for three years with limited repeats
Simran Sabherwal Sep 13, 2017 1:48 PM

Times Network issued a letter to DEN Networks followed by TRAI notifying them that its competitor Republic TV is available on dual LCN, under English genre and Hindi News Genre on the digital cable service provider
e4m Desk Sep 13, 2017 11:12 AM

According to Advertising Expenditure Forecast by Zenith Media, the slowdown in GDP or implementation of GST is not affecting the growth of ad spends in India as it is the fourth largest contributor to global ad spends
Ronald Menezes Sep 13, 2017 8:08 AM

A market-maker will assist brands with data mining, analytics, programmatic and traditional digital advertising in maximising their impact by personalised advertising.
Vikas Katoch Sep 13, 2017 7:58 AM

The Supreme Court prohibiting Prasar Bharati from airing important sporting events of national events including cricket matches live on private cable and DTH is one of the speculative reasons for Star India increasing ad rates for the upcoming India-Australia matches
Madhuwanti Saha Sep 13, 2017 7:44 AM

While storytelling has always been an important aspect of advertising, for brands it is important to create meaning and emotional connect with its target audience.
Nishant Saxena Sep 13, 2017 7:41 AM

Behaviour and attitude when it comes to brand consumption are shifting drastically, leading to both opportunities and challenges for companies
Dolly Mahayan Sep 13, 2017 7:36 AM