Date-wise News
BARC Ratings: Star Plus firm at top spot in urban markets, Zee Anmol perched at No 1 in rural

Star Plus continued to lead the urban market. Colors stood at no.2 and Zee TV stayed at no.3. Sony Entertainment Television replaced Life OK to acquire the fifth spot. In the rural markets, Zee Anmol continued to lead, Star Utsav stood at No.2 and Sony Pal stood at No.3

exchange4media Staff Jul 15, 2016 1:57 PM

Mathrubhumi Group's Club FM 99.6 goes on air in UAE

The station will offer authentic and edited news and round-the-clock entertainment and music programmes to the Malayalee diaspora. Youth heart-throb Dulquer Salmaan in his role as the brand ambassador is the face of the newly launched station

exchange4media Staff Jul 15, 2016 1:17 PM

RAM Ratings: Radio City Bangalore fetches highest market share in week 26

Big FM, Fever FM, Radio Mirchi and Radio City led the respective markets of Mumbai, Delhi, Kolkata and Bangalore. Radio City Bangalore fetched the highest market share among all the radio stations in all four markets

exchange4media Staff Jul 15, 2016 1:04 PM

TRAI moots ad-based models for free Wi-Fi; estimates cost at less than 2p per MB

TRAI has released a consultation paper to discuss the idea on proliferation of broadband through public Wi-Fi networks. It has suggested various models to create sustainability to networks providing the service

exchange4media Staff Jul 15, 2016 1:02 PM

India's pay-TV revenue to touch $18 billion by 2025: MPA Report

By 2025, the pay-TV industry will reach $18 billion in revenue, said Hong Kong-based global media research and consulting firm Media Partners Asia (MPA) in its new report titled Asia Pacific Pay-TV and Broadband Markets 2016 released on Thursday

exchange4media Staff Jul 15, 2016 8:41 AM

SAP India partners with DDB Mudra Group for Managed Marketing Services mandate

The agency has created a bespoke infrastructure to drive Creative & Content Development, Digital & Social Media Marketing, Tele-Marketing and Audience Engagement, Experiential Marketing & Event Design along with program management functions of the brand with an integrated approach

exchange4media Staff Jul 15, 2016 8:28 AM

Tavelxp expands in Africa through AzamTV

Launched in February 2011, Travelxp has grown to become people’s choice when it comes to travel and lifestyle genre. The customers of AzamTV are enjoying world class travel programming filmed in HD over 40 countries

exchange4media Staff Jul 15, 2016 8:27 AM

RIL to simulcast integrated live feed of results on Facebook, YouTube, Twitter

The test signal of the feed was seen on the verified Facebook page of RIL President and Media Director Umesh Upadhyay, the company's Twitter feed called @FlameOfTruth and its YouTube landing, @flameoftruth2014

exchange4media Staff Jul 15, 2016 8:25 AM

Lowe Lintas appoints Hari Krishnan as President - South

He had joined MullenLowe early 2015 from Grey India where he was heading their South operations and has about 20 years of experience in the advertising and media industry; having spent most of it between Lowe Lintas, JWT, Star TV and Grey

exchange4media Staff Jul 15, 2016 8:23 AM

BARC Ratings: Patanjali becomes top spender on TV for week 27

Honda which was the top advertiser for the last two weeks has slipped to the third spot with 17,137 insertions

exchange4media Staff Jul 15, 2016 8:21 AM

Maxus' tool 'Kaleidoscope' picks up Most Admired Big Data award

Maxus picked up another metal for its increasingly popular project – Kaleidoscope, a mood mapping tool conceptualised and built to decipher consumer moods basis trillions of conversations and activity on Twitter and Instagram. The team also recently won an award at the Asia Marketing Effectiveness for Data and Analytics

exchange4media Staff Jul 15, 2016 8:19 AM

Pokemon Go brings Augmented Reality to light; brands may explore idea for marketing

With Augmented Reality gaining popularity after Pokemon Go’s success, we asked a few experts on how brands can use it for marketing.

Ronald Menezes Jul 15, 2016 8:16 AM

91% of video ads in India viewable on YouTube across mediums: Google study

Programmatic was once considered a performance marketing tool for low-quality display inventory, but is now a key strategy for the top brands, agencies, broadcasters and media companies, reveals a study conducted by Google across DoubleClick Bid Manager (DBM) and DoubleClick for Publishers (DFP) platforms from Q4 of 2014 through Q4 of 2015.

exchange4media Staff Jul 15, 2016 8:14 AM

BARC Ratings: Zee Anmol's 'Jodha Akbar' retains top spot in rural market

Zee Anmol’s show ‘Jodha Akbar’ stood firm at the top spot followed by ‘Bandini’, another show from the same channel. Urban market’s top show ‘KumkumBbhagya’ acquired third spot and ‘KasamHaiTujheAaBhiJaa’ stood at No.4, like the week before. EkTha Raja EkThi Rani’ remained at the fifth spot

exchange4media Staff Jul 15, 2016 8:12 AM

'Lo do khatam karo' cuts across e-wallet clutter; gives Freecharge an edge over peers

The study found that Top of Mind (TOM) recall for Freecharge significantly increased from 15% in pre-phase to 28% in the post launch phase

exchange4media Staff Jul 15, 2016 8:10 AM

BARC Ratings: Zee TV's 'KumkumBhagya’ tops charts in urban market

Star Plus’ show ‘YehHaiMohabbatein’ acquired the top spot in the urban market. Zee TV’s show ‘KumkumBhagya’ stood at No.2 followed by Star Plus’ ‘SaathNibhanaSaathiya’. Colors’ ‘Udaan’ stood at No.4 followed by Star Plus’ show ‘YehRishtaKyaKehlataHai'

exchange4media Staff Jul 15, 2016 8:06 AM

2017 elections fever heats up: SP govt gets aggressive on achievements relay

The Information & Public Relation Department of the Uttar Pradesh Government appears to be working overtime to fine tune the image of the government before the elections

Saif Ahmad Khan Jul 15, 2016 8:04 AM