Star Plus continued to lead the urban market. Colors stood at no.2 and Zee TV stayed at no.3. Sony Entertainment Television replaced Life OK to acquire the fifth spot. In the rural markets, Zee Anmol continued to lead, Star Utsav stood at No.2 and Sony Pal stood at No.3
The agency has created a bespoke infrastructure to drive Creative & Content Development, Digital & Social Media Marketing, Tele-Marketing and Audience Engagement, Experiential Marketing & Event Design along with program management functions of the brand with an integrated approach
Maxus picked up another metal for its increasingly popular project – Kaleidoscope, a mood mapping tool conceptualised and built to decipher consumer moods basis trillions of conversations and activity on Twitter and Instagram. The team also recently won an award at the Asia Marketing Effectiveness for Data and Analytics
Programmatic was once considered a performance marketing tool for low-quality display inventory, but is now a key strategy for the top brands, agencies, broadcasters and media companies, reveals a study conducted by Google across DoubleClick Bid Manager (DBM) and DoubleClick for Publishers (DFP) platforms from Q4 of 2014 through Q4 of 2015.
Zee Anmol’s show ‘Jodha Akbar’ stood firm at the top spot followed by ‘Bandini’, another show from the same channel. Urban market’s top show ‘KumkumBbhagya’ acquired third spot and ‘KasamHaiTujheAaBhiJaa’ stood at No.4, like the week before. EkTha Raja EkThi Rani’ remained at the fifth spot