Date-wise News
Senior industry professionals salute the spirit of women achievers

The jury meet for the fifth edition of IMPACT’s 50 Most Influential Women took place in Mumbai on Wednesday with industry veterans saluting the influence of women in the field of marketing, media and advertising

exchange4media Staff Mar 3, 2016 6:40 PM

Contract Advertising appoints Arjun Sen as Executive VP & General Manager, Mumbai

Sen has returned to the agency after a short gap of two years. With over 20 years of advertising experience, he has played diverse roles across global and local agencies

exchange4media Staff Mar 3, 2016 10:27 AM

Havas Group’s Arena Media bags Integrated Media Mandate of Bagrry’s

Arena Media a part of Havas Media Group, has announced the win of Bagrry’s India Limited- one of the leading brands of breakfast cereals and health foods in the Indian subcontinent.

exchange4media Staff Mar 3, 2016 8:40 AM

APAC Effie 2016: Ogilvy & Mather, Mullen Lowe and BBDO dominate  the list of finalists

Spanning across 35 Single Market and Multi-Market categories, the finalists have stood out with their outstanding results, amongst the hundreds of entries submitted into APAC Effie Awards 2016.

exchange4media Staff Mar 3, 2016 8:37 AM

In 2 years Ratan Tata pumps in over 4500 crores to boost start-ups; makes eighth investment in 2016

Ever since his retirement in 2014, corporate czar Rata Tata has invested over Rs 4500 crore in a number of start-ups to boost the entrepreneurial sector.

Ronald Menezes Mar 3, 2016 8:28 AM

BARC Ratings:  Prem Ratan Dhan Payo’s premier takes Star Gold’s 13.00-16.15 slot up by 13 times in week 7

Entertainment channels like Star Gold, HBO, Romedy Now, Kairali TV and Star World saw hike in the ratings as the premier of shows on these channels saw a rise in different days of the week

exchange4media Staff Mar 3, 2016 8:26 AM

Lindsay Pattison, Global CEO, Maxus  launches audience mood mapping tool—Kaleidoscope in India

The tool measures parameters such as ‘Share of Mood’, ‘Receptivity of Audience’ and ‘Appropriate Moment’ for engagement from a brand and audience perspective.

exchange4media Staff Mar 3, 2016 8:19 AM

Will the 'Google Tax' make digital advertising more costly?

The proposed equalisation levy which applies to digital advertising took everyone by surprise and could make digital advertising even more expensive, opine experts.

Abhinn Shreshtha Mar 3, 2016 8:08 AM

Publicitas announces new APAC structure and OOH Head for India

Publicitas, a leading media and marketing services company, has reformed its structure for the Asia Pacific region in order to align its services more closely with the complex Asian market; the company has decided to split its structure into two regions.

exchange4media Staff Mar 3, 2016 8:04 AM

Guest Column: 2016: A leap year for brand & character licensing in India: Bhavik Vora

Bhavik Vora, Founder and CEO of Black White Orange Brands, writes about the new opportunities available for India Inc. in the domain of branding and licensing in 2016. Read on.

Bhavik Vora Mar 3, 2016 8:02 AM