APAC Effie 2016: Ogilvy & Mather, Mullen Lowe and BBDO dominate the list of finalists

Spanning across 35 Single Market and Multi-Market categories, the finalists have stood out with their outstanding results, amongst the hundreds of entries submitted into APAC Effie Awards 2016.

e4m by exchange4media Staff
Updated: Mar 3, 2016 8:37 AM
APAC Effie 2016: Ogilvy & Mather, Mullen Lowe and BBDO dominate  the list of finalists

At the Asia Pacific Effie Awards 2016, 136 entries have made it among the finalists and will be contending for metals. Spanning across 35 Single Market and Multi-Market categories, the finalists have stood out with their outstanding results, amongst the hundreds of entries submitted into APAC Effie Awards 2016. The finalists are represented by agencies from 15 countries, with the greatest number of entries from India.

Each of these finalists have been through two rounds of rigorous judging by an expert jury comprising 130 senior level advertising and marketing professionals from agencies and clients across the region. Leading the jury are the 2016 Awards Chairman, Cheuk Chiang and 5 Heads of Jury – Anthony Wong of Ogilvy & Mather Group, Nagesh Alai of FCB, Richard Murphy of McDonalds Corporation, Sandeep Seth of P&G and Michelle Guthrie, who has since left Google Asia Pacific.

Dominating the list of finalists are entries from Ogilvy & Mather, MullenLowe and BBDO. Others agency networks that contributed several entries on the list include McCann, TBWA, Grey Group and Barnes, Catmur & Friends.

The APAC Effie Awards honours the region’s most outstanding marketing communication works that have proven results in meeting strategic objectives and is known by the advertisers and agencies as the gold standard in marketing effectiveness.

Award Chairman, Cheuk Chiang commented,"It is inspiring to see such a great calibre of entries, achieving compelling results and rooted in strategic innovation. This year, the jury has been tougher in our evaluation of the work, so entries which have made it to this stage are indeed campaigns which have demonstrated truly outstanding results and excellence in effectiveness. APAC Effie is the industry symbol when it comes to excellence in marketing effectiveness and the high standard of finalists clearly demonstrates that. Congratulations to all the finalists."

  Entry Title Agency Client Country
Single Market – Products & Services Categories
1 GO! GLA Hakuhodo The Day /  Hakuhodo Mercedes-Benz Japan Co. Japan
2 Love from Land Rover Y&R New Zealand Land Rover New Zealand New Zealand
3 The Xtreme Delivery TBWA Hakuhodo Nissan Motor Co. Japan
4 Tough Is Not Enough Blue Hive Australia Ford Motor Company Australia Australia
Beauty & Wellness
5 Band-Aid Heal with Love BBDO & Proximity China Shanghai Johnson & Johnson Pharmaceuticals China
6 Brave and Beautiful MullenLowe Lintas Group Dabur India India
7 Breast Cream Colenso BBDO / Proximity NZ Breast Cancer Foundation / Skinfood New Zealand
Beverages – Alcohol
8 Pure Potential Special Group Lion New Zealand
9 The Unofficial Official Beer of SG BBDO Singapore Asia Pacific Breweries Singapore
10 2015 RIO Brand Campaign McCANN RIO China
Beverages – Non-Alcohol
11 AdaAQUA Y&R Indonesia Danone Indonesia
12 Art of OLDTOWN Spin Communications White Cafe Malaysia
13 Cut Through the Heat McCann Worldgroup Cocoa Cola South Pacific Australia
14 Give Truth a Chance Ogilvy & Mather Coca Cola India India
15 Must Be Milk Colenso BBDO / Proximity Fonterra New Zealand
16 Redefining Coffee for India McCann Worldgroup Nestle India India
17 Reversing the Curse of the Concentrates Bates India Mondelez India Foods India
Consumer Electronics and Durables
18 #RespectForWomen MullenLowe Lintas Group, India Havells India India
19 Start Something New TBWA \ Media Arts Lab Apple, Inc. China
Corporate Reputation/Professional Services
20 Omron: Donate Your Voice To Help Someone See McCann Worldgroup Omron Automation India India
21 OSUSOWAKE McCann Erickson Japan Inc. Amway Japan G.K. Japan
Financial Products & Services
22 A Revolutionary Convergence Digital Arts Network Mastercard Singapore
23 DBS Credit Card “Friendly Rivalry” IPG HK DBS Bank Hong Kong Hong Kong
24 Democratising Money Transfer Ogilvy & Mather Advertising Vodafone India India
25 Nimble It And Move On McCann Melbourne Nimble Australia
26 Price of Living 2040 PHD Hong Kong Manulife (International) Hong Kong
27 Real Claims Colenso BBDO/ Proximity / Assembly IAG New Zealand
28 Uncle Sim’s So Simple Tips BBDO Singapore Visa Worldwide Singapore
29 Visa The Voice BBDO & Proximity China / OMD China Visa Information System (Shanghai) China
30 $HRED Colenso BBDO / Proximity Bank of New Zealand New Zealand
31 #MyFamilyCan Leo Burnett Melbourne SPC Ardmona Australia
32 Hungry Slip Ups BBDO Hong Kong Mars Food Inc. Hong Kong
33 Selling Without Selling J. Walter Thompson Sydney Kellogg’s Australia Australia
34 Snickers, Hungry Barber I&S BBDO / BBDO Japan Mars Japan Japan
35 Bet Regret McCann Melbourne VRGF Australia
36 Winning the War vs Alcohol/Violence J. Walter Thompson NSW Government Australia
37 2015 Daktarin IMC Campaign BBDO China (Beijing) Johnson & Johnson China
38 An Ugly Disease Turned Beautiful Grey MS Australia
39 Constipasana – a posture of relief MullenLowe Lintas Group, India Abbott India India
Household/Home Products & Services
40 Ariel – Share The Load BBDO India Procter & Gamble India India
41 Maxis’ New Network Ogilvy Malaysia Maxis Mobile Services Malaysia
Media, Entertainment & Leisure
42 Ashbeclee 303LOWE Perth Racing Australia
43 Broadcasting Social Change Ogilvy and Mather Star India India
44 Reclaiming the Footy Radio Crown Whybin\TBWA Group 3AW Australia
45 The Suffering of Buffering MullenLowe Lintas Group, India Google, India India
Other Products & Services
46 A Day Made Better Teacher Awards Ogilvy Melbourne OfficeMax Australia Australia
47 adidas Originals #THIS IS ME Carat China adidas China
48 Cellphone to Sellphone MullenLowe Lintas Group, India OLX India India
49 Daily Recharge Ogilvy & Mather Tata Sky India
50 Holding Hands in Depend Diamond Ogilvy Yuhan Kimberly Korea
51 INTI SPMSURESKOR Ogilvy Malaysia INTI International University & Colleges Malaysia
52 Time to go shopping at the TAB Whybin\TBWA Group Sydney Tabcorp Australia
Real Estate
53 Australia Lives Here BWM Dentsu Melbourne


Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)

For more updates, be socially connected with us on
Instagram, LinkedIn, Twitter, Facebook & Youtube