Date-wise News

Dentsu Aegis Network and Lodestar UM win big at second edition of exchange4media’s Media ACE Awards.

exchange4media Staff Aug 11, 2016 10:00 PM

The campaign focuses on the brands inherent strengths, the breaking stories and specials that are unique to the paper

exchange4media Staff Aug 11, 2016 2:55 PM

MY FM has designed a high decibel campaign, ‘Ab har Kaan Khush’, a 360 degree promotional campaign using print, outdoors, social media, on-ground promotion

exchange4media Staff Aug 11, 2016 2:44 PM

The platform is expected to create and deliver the first of its kind original innovative, multimedia content, targeting the discerning Indian viewer who today has access to the best in the world

exchange4media Staff Aug 11, 2016 2:32 PM

The agency won the account following a multi-agency pitch. It is estimated that the marketing spends will be around Rs.35 crores

exchange4media Staff Aug 11, 2016 12:33 PM

According to a recent media report, Zee News Editor Sudhir Chaudhary offered to resign from the organisation after being publicly rebuffed by Dr. Subhash Chandra’s close aide Amit Jain

Saif Ahmad Khan Aug 11, 2016 12:26 PM

DDB MudraMax – Media would partner with itel Mobile to address the brand’s requirement of holistic media strategy, reflective of key metrics, in order to fulfil the brand’s aspirations in the country

exchange4media Staff Aug 11, 2016 12:15 PM

With this announcement, Facebook is making ad preferences easier to use, so you can stop seeing certain types of ads

exchange4media Staff Aug 11, 2016 12:02 PM

CatchupTV (recorded content, mostly programmes), sports and original content are favouring most of the players especially broadcasters

Madhuwanti Saha Aug 11, 2016 8:38 AM

According to reports, Patanjali has alleged that some rival MNCs are involved behind the move

exchange4media Staff Aug 11, 2016 8:17 AM

Based on the core brand positioning of ‘Munch It! Soup It! Lunch It!’, the campaign showcases the versatility and taste edge of Wai Wai, besides creating a strong connect with its primary audience, the youth

exchange4media Staff Aug 11, 2016 8:08 AM

Started by Bodhisatwa Dasgupta in 2012, its sole aim is to resurrect the somewhat dying art of copywriting

exchange4media Staff Aug 11, 2016 8:06 AM

The video conceptualised by Culture Machine has garnered half a million views in less than 24 hours

exchange4media Staff Aug 11, 2016 8:04 AM

At an event held by Qyuki and YouTube, a new platform for independent media artists was announced. In a quick chat, Satya Raghavan, Head of entertainment for YouTube India talks about the new collaboration and Youtube’s latest developments

Ronald Menezes Aug 11, 2016 8:00 AM