Date-wise News
mid-day launches 'WEunCOVER Mumbai' campaign

The campaign focuses on the brands inherent strengths, the breaking stories and specials that are unique to the paper

exchange4media Staff Aug 11, 2016 2:55 PM

MY FM launches in Rajkot

MY FM has designed a high decibel campaign, ‘Ab har Kaan Khush’, a 360 degree promotional campaign using print, outdoors, social media, on-ground promotion

exchange4media Staff Aug 11, 2016 2:44 PM

Mini Menon & Alok Nair launch new multimedia content venture - Indy Network

The platform is expected to create and deliver the first of its kind original innovative, multimedia content, targeting the discerning Indian viewer who today has access to the best in the world

exchange4media Staff Aug 11, 2016 2:32 PM

TCL Corporation appoints Vizeum as media AOR

The agency won the account following a multi-agency pitch. It is estimated that the marketing spends will be around Rs.35 crores

exchange4media Staff Aug 11, 2016 12:33 PM

Zee Media speaks the truth: Dr. Subhash Chandra

According to a recent media report, Zee News Editor Sudhir Chaudhary offered to resign from the organisation after being publicly rebuffed by Dr. Subhash Chandra’s close aide Amit Jain

Saif Ahmad Khan Aug 11, 2016 12:26 PM

DDB MudraMax wins media duties of itel Mobile

DDB MudraMax – Media would partner with itel Mobile to address the brand’s requirement of holistic media strategy, reflective of key metrics, in order to fulfil the brand’s aspirations in the country

exchange4media Staff Aug 11, 2016 12:15 PM

Facebook introduces updated ad blocking features

With this announcement, Facebook is making ad preferences easier to use, so you can stop seeing certain types of ads

exchange4media Staff Aug 11, 2016 12:02 PM

Key mantra for OTT players: Catchup TV, sports, and original content

CatchupTV (recorded content, mostly programmes), sports and original content are favouring most of the players especially broadcasters

Madhuwanti Saha Aug 11, 2016 8:38 AM

Patanjali ads yet under ASCI scanner, 10 complaints against ads

According to reports, Patanjali has alleged that some rival MNCs are involved behind the move

exchange4media Staff Aug 11, 2016 8:17 AM

Wai Wai noodles launches its maiden TVC

Based on the core brand positioning of ‘Munch It! Soup It! Lunch It!’, the campaign showcases the versatility and taste edge of Wai Wai, besides creating a strong connect with its primary audience, the youth

exchange4media Staff Aug 11, 2016 8:08 AM

Longhand Awards announces fourth edition

Started by Bodhisatwa Dasgupta in 2012, its sole aim is to resurrect the somewhat dying art of copywriting

exchange4media Staff Aug 11, 2016 8:06 AM

Dove questions a nursery rhyme; challenges the ideal notion of beauty

The video conceptualised by Culture Machine has garnered half a million views in less than 24 hours

exchange4media Staff Aug 11, 2016 8:04 AM

Content uploaded on YouTube in India has grown 90% yoy: Satya Raghavan, YouTube India

At an event held by Qyuki and YouTube, a new platform for independent media artists was announced. In a quick chat, Satya Raghavan, Head of entertainment for YouTube India talks about the new collaboration and Youtube’s latest developments

Ronald Menezes Aug 11, 2016 8:00 AM