Date-wise News
Event Capital unveils new logo

The modern typeface is new age and concept driven which reinforces Event Capital’s capability of creating powerful content driven stories

exchange4media Staff Jun 10, 2016 5:04 PM

Vinay Dholakia launches Labradog Advertising

A group of Film makers and Advertising professionals have got together to form a content house with in-house production capabilities called Labradog Advertising. Vinay Dholakia is the Co-founder of Labradog

exchange4media Staff Jun 10, 2016 3:46 PM

Koovs confirms strategic investment by HT Media

The funds will be used for investment in marketing and Koovs will continue to use the assets of HT Media to build brand awareness in India and accelerate Koovs’ growth

exchange4media Staff Jun 10, 2016 3:07 PM

Ex-Vodafone CEO Arun Sarin takes up advisory role at Truecaller

In his new role, Sarin will play a crucial role in Truecaller's overall strategy as per the statement released by the company

exchange4media Staff Jun 10, 2016 2:51 PM

National Geographic Channel to broadcast 'Kabaddi- Khel India Ka

The one hour special will examine the ancient sport’s historical and cultural significance, as well as highlight the journey of the sport from local playgrounds to international arenas

exchange4media Staff Jun 10, 2016 2:49 PM

BBH India forays into Content & Entertainment Marketing; Pranay Anthwal to lead

Anthwal comes with over 20 years of experience in the media & entertainment sector. He has held key leadership positions in organizations like Times of India, Star, Zee and Starcom Mediavest Group

exchange4media Staff Jun 10, 2016 1:44 PM

BARC Ratings:Star Plus, Star Utsav continue to ace urban and rural HSM respectively

Star Plus continued to rule the urban HSM third week in a row followed by Colors at No.2 and Zee TV at No.3. All the top 10 channels experienced a hike in the ratings in the urban markets. In the rural HSM, Star Utsav remained to be the most watched channel followed by Sony Pal at No.2 and Zee Anmol at No.3. Rishtey replaced Zee TV to acquire the fourth spot. Star Plus stepped up to the fifth spot whereas, Zee TV slipped down two steps to the sixth spot

exchange4media Staff Jun 10, 2016 1:38 PM

ET NOW inaugurates Dealing Room Heroes

Aimed at encouraging the top performers across the country’s leading brokerage houses, the initiative commences with one of India’s largest firms, in Mumbai

exchange4media Staff Jun 10, 2016 8:17 AM

BankBazaar.com awards social media mandate to Bluebot Digital

As per the mandate, Bluebot will drive creative and differentiated content for strengthening BankBazaar’s brand presence across social media landscape, making sure it is more engaging and entertaining

exchange4media Staff Jun 10, 2016 8:11 AM

India saw 122 million users of mobile ad blocking software in March 2016: Report

India is just behind China in terms of monthly active users of ad blocking browsers. As of March 2016, India saw 122 million monthly active users as compared to China with 159 million MAUs. The third country in the list, Indonesia, had just 38 million users by comparison

exchange4media Staff Jun 10, 2016 8:09 AM

Spearhead group to acquire mobile ad tech platform Smaato for $148 mn

Beijing-based Spearhead Integrated Marketing Communication Group (SZSE: 300071) has made a proposal to acquire San Francisco-based Smaato, the leading independent global real-time advertising platform for mobile publishers and app developers, for $148 million, through an M&A fund invested by one of its fully-owned subsidiaries

exchange4media Staff Jun 10, 2016 8:08 AM

IDMA 2016 sees record 817 entries from 70 agencies and 270 brands

exchange4media’s digital marketing awards, the Indian Digital Marketing Awards (IDMA) 2016, will be held on June 17 in Mumbai

exchange4media Staff Jun 10, 2016 8:05 AM

India's entertainment & media industry to clock over $40,000mn by 2020: PwC Report

TV advertising and subscription will grow at an overall CAGR of over 13 per cent during 2016-20, aided by regulation-driven addressability, increase in C&S homes and slower than expected cannibalisation by growth in digital sector. Given the low base, revenues on the digital/internet platforms will grow at a significant pace – though, it is unlikely to take over traditional sectors during the 2016-20

exchange4media Staff Jun 10, 2016 8:03 AM

New launches, ad campaigns propel Indian auto sales growth in May

The Indian auto industry continued its growth in the month of May. New launches, recent ad campaigns and TVCs launched over the last three months have helped lure customers towards the increased sales

Ronald Menezes Jun 10, 2016 8:01 AM

Barc Ratings: Govt of India races ahead of top brands to become largest advertiser

Lifebouy, which topped week 21 came second this week with 17,640 insertions and Patanjali occupied the third position with 17,640 insertions

exchange4media Staff Jun 10, 2016 7:59 AM