Suzuki Motorcycle India rolls out new campaign, #NotForEveryone, for its Gixxer motorcycles

#NotForEveryone is a 360-degree pan-India campaign with strong digital amplification, print media and outdoor activations, besides the TVC that will play on national and regional TV channels

by exchange4media Staff
Published - Aug 31, 2017 5:44 PM Updated: Aug 31, 2017 5:44 PM


Suzuki Motorcycle India Private Limited (SMIPL), a subsidiary of two-wheeler manufacturer,  Suzuki Motor Corporation, has rolled out a brand new campaign - #NotForEveryone for the popular Gixxer portfolio of motorcycles. Celebrating the ‘exclusivity’that sets apart a Gixxer owner from the crowd, #NotForEveryone is a 360-degree pan-India campaign with strong digital amplification, print media and outdoor activations, besides the TVC that will play on national and regional TV channels.


Speaking about the TVC, Sajeev Rajasekhran, EVP, Sales and Marketing, SMIPLsaid, “Moving away from the specification heavy content that dominates this category, with the new Gixxer TVC, we have taken a refreshingly new route to connect with our audiences by digging out typecasts. In a segment that is cluttered with sameness, Gixxers have always offeredcustomers analternative with its blend of unique styling and functionalexcellence. We are confident that this TVC will not only bring out the youth even  more closer to the Gixxer brand, but will also inspire them  to break away from  the shackles of conformism.”


Kartik Iyer, CEO and Co-founder of Happy mcgarrybowen, said about his firm’s first outing with Suzukitwo-wheelers, “The campaign idea was born out of conversations with existing Gixxer owners. They all beamed a common passion around the bike, its looks and its performance. The other thing that clearly shined through is that they all are very proud of their unique choice. Our job was simple. Show the bike in all its glory and create a narrative that almost challenges the viewer. Taking on new-age stereotypes adds freshness to the campaign. Clearly this bike is not for those who want to ride with the pack, but ahead of it.”




The campaign #NotForEveryone went live this week











Campaign elements: TVC, Print, outdoor, Digital, Cinema 

Client: SIMPL

Creative Agency: Happy mcgarrybowen

CEO: Kartik Iyer

Director: Razneesh "Razy" Ghai

Production House: Asylum Films




TVC Details

Title of film: Not For Everyone

Duration: 45, 30 and 20 sec

Campaign launch: 28/08/17

Exposure: Television, Digital, Print




 

For more updates, be socially connected with us on
WhatsApp, Instagram, LinkedIn, Twitter, Facebook & Youtube

Stay updated with the latest news in the Marketing & Advertising sector with our daily newsletter

By clicking Sign Up, I agree to the Terms of Use and Privacy Policy.