Date-wise News
Havas Group launches Client Trading Solution

CTS is a client facing, fully transparent control tower displaying all programmatic trading, allowing clients to track and monitor their programmatic buying in one place

exchange4media Staff May 24, 2017 6:10 PM

Former Myntra marketing communications head launches agency, Canvilicious, with big client wins

The integrated marketing agency by Ainara Kaur has signed on cure.fit, cult.fit and Inito as its big ticket clients

exchange4media Staff May 24, 2017 5:22 PM

Shekhar Gupta's digital venture secures undisclosed investments from Ratan Tata, Uday Kotak, Nandan Nilekani

The money will be used to launch news site The Print, a multimedia digital news platform, over the next three months

exchange4media Staff May 24, 2017 5:13 PM

GREY Group India appoints Mayuresh Dubhashi as ECD

Dubhashi, a Mechanical Engineer, has been in the advertising industry for nearly 15 years

exchange4media Staff May 24, 2017 4:01 PM

Indian Express Digital launches Evesly.com for the new-age Indian woman

The new offering promises a refreshing reading experience with a clean UI, relevant and superlative-quality content

exchange4media Staff May 24, 2017 3:57 PM

BIG FM launches five new stations in Maharashtra

The radio station will amplify its reach to benefit advertisers through localised content powered by national and award winning shows

exchange4media Staff May 24, 2017 3:35 PM

Amazon Prime Video presents a blockbuster summer lineup for kids

From hilarious comedy to action-adventure to stories about friendship, Amazon Prime Video’s summer holidays lineup has it all covered

exchange4media Staff May 24, 2017 3:16 PM

The Hindu on Sunday launches #SundayIsForReading campaign

An 80-second video, curated and developed as part of this campaign, seamlessly blends reading into various scenarios that one can relate to on a regular Sunday

exchange4media Staff May 24, 2017 2:57 PM

Langoor bags mandate to refresh Design Cafe brand

Design Cafe is a Bengaluru-based complete home interior solutions company

exchange4media Staff May 24, 2017 12:52 PM

IPL Playoffs register new high on Twitter with 1.2 million tweets

The tweets during the final match doubled in volume compared to last year while #MSDhoni ruled the roost among players

exchange4media Staff May 24, 2017 8:20 AM

Localisation is the key that will drive viewership and advertisers’ interests: Amit Nair, Living Foodz

Amit Nair, Business Head, Living Foodz on the channel’s marketing, content and digital strategy, ad rates, future revenue streams and bettering the infotainment genre

Madhuwanti Saha May 24, 2017 7:59 AM

Penguin Random House India sets the pitch for readers with the Indian Penguin League

The publisher has launched a promotional book cricket game app for a limited period of time

exchange4media Staff May 24, 2017 7:44 AM

BBC study says 73% Indians more likely to consider a brand if advertised on a trusted news channel or website

The study reveals that a considerable number of consumers are concerned about fake news and ads in untrustworthy media outlets

exchange4media Staff May 24, 2017 7:38 AM

GST: Taxation process for the advertising agencies may get complicated

Advertisers feel that with Goods and Services Tax (GST), the taxation process for the industry will become more complex, but the benefits will outweigh the disadvantages

Ruhail Amin May 24, 2017 7:36 AM