Conceptualised by J Walter Thompson, the campaign will be unveiled on digital platforms, as well as on television, radio, print and OOH

exchange4media Staff Sep 17, 2018 7:08 PM

A three day gala of nine plays in Hindi and English were lined up in the cities of Chennai, Bengaluru and Hyderabad

exchange4media Staff Sep 17, 2018 6:48 PM

The company has undertaken a project to build 250 houses for those who have lost their homes in the recent floods

exchange4media Staff Sep 17, 2018 6:12 PM

Flipkart, in past 6 months, reportedly held talks with several other streaming services but nothing materialised.

exchange4media Staff Sep 17, 2018 5:11 PM

Heidi is based on the famous character created by Johanna Spyri in the books about the events in the life of a young girl and her grandfather in the Swiss Alps

exchange4media Staff Sep 17, 2018 4:23 PM

A 3-week campaign was launched to announce this offering on Outdoors, deploying a mix of media such as impact imagery sites, mall facades and digital screens

exchange4media Staff Sep 17, 2018 3:58 PM

Building on Asian Paints' existing corporate positioning ‘Har Ghar Kuch Kehta Hai’, the new TVC signifies how people and the joy of redecorating one’s home can create colourful memories

exchange4media Staff Sep 17, 2018 3:24 PM

Rodrigo had been the MD for Danone India since 2016. He has now been given the post of General Manager, Australia and New Zealand

Dolly Mahayan Sep 17, 2018 2:54 PM

With the objective of launching fbb’s Pujo collection, Digital Media Agency Social Kinnect coined the term Glam Tram

exchange4media Staff Sep 17, 2018 2:47 PM

Tata Sky signed an agreement with Skyworth Digital to supply its newest broadcast set-top box

exchange4media Staff Sep 17, 2018 2:29 PM

The campaign aims to increase awareness and usage of two-wheeler mode

exchange4media Staff Sep 17, 2018 2:18 PM

This year, the Asia Cup will be held in Abu Dhabi and Dubai.

exchange4media Staff Sep 17, 2018 1:37 PM

This is his second stint at the agency, his last tenure was with Mcgarry Bowen, Bangalore,

exchange4media Staff Sep 17, 2018 1:05 PM

It won the account in a multi agency pitch and will handle the duties across media – Print, TV, Radio, Cinema and OOH

exchange4media Staff Sep 17, 2018 12:43 PM

The account will operate out of the agency’s Bengaluru office

exchange4media Staff Sep 17, 2018 10:52 AM

Berry spoke about brand longevity and how Britannia is now aiming to go international after 100 years of existence in India

Ruhail Amin Sep 17, 2018 9:00 AM

Benioff and his wife are buying Time Magazine from Meredith Corp, deal expected to close in a month

exchange4media Staff Sep 17, 2018 8:59 AM

Founder Falguni Nayar, Nykaa shared marketing plans and how she intends to expand its presence and retail footprint

Madhuwanti Saha Sep 17, 2018 8:58 AM

In June, Motorola leveraged Twitter for the launch of MotoG6 and MotoG6Play

exchange4media Staff Sep 17, 2018 8:57 AM

Sanjay Behl of Raymond spoke of how a marketer can calibrate itself differently into leadership, inclusion and dimension, and the role of technology in the life of the consumer and the marketer

exchange4media Staff Sep 17, 2018 8:56 AM