Flipkart rumoured to be in talks for stake in Hotstar
Flipkart, in past 6 months, reportedly held talks with several other streaming services but nothing materialised.
Walmart Inc’s Flipkart is speculated to be in talks to buy a stake in Hotstar, Star India’s OTT service, according to media reports.
If the deal works out, Flipkart will become the latest entrant in India’s over-the-top space which is buzzing with players such as Netflix and Amazon Prime Video India, among others.
However, according to reports, the talks have not reached an advanced stage yet and there are chances of it not materialising as well.
There have been reports that in the past six months, the e-commerce giant has held talks with several other streaming services but nothing materialised.
exchange4media called Hotstar for a confirmation, but is yet to get a response.
Earlier in July, the two companies had joined hands to launch an ad platform called Shopper Audience Network which allows brands to connect with customers through personalised TrueIntent video ads on Hotstar. The platform, developed by Flipkart, uses deterministic audience-based insights to help brands connect with users by leveraging the e-commerce website's understanding of users’ purchase journey and the massive scale of TrueIntent video ads. It will help serve personalised advertising to over 150 million users across hundreds of categories.
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