hotstar
As OTT platforms, Q-comm apps, creator ecosystems collapse the distance between content and checkout, a new media category is quietly taking shape, share industry heads
Anuja Jain Jul 1, 2026 8:41 AM
JioStar's average monthly active users on JioHotstar rose 48% year-on-year to 451 mn, while its television network reached 389 mn daily active viewers across entertainment and sports channels
e4m Staff Jun 19, 2026 3:34 PM
Prior to this elevation, Tripathy served as Associate Director at JioHotstar
e4m Staff Jun 16, 2026 3:29 PM
Self-serve advertising is being viewed in the industry as a natural extension towards in-house control, reshaping of media planning, and an attempt to reduce friction for smaller players
Anuja Jain Jun 15, 2026 8:52 AM
The steaming platform bagged 5 wins in the Content category, 8 wins in the Talent category and 6 wins in the Brand Integration & Marketing category
e4m Desk Jun 11, 2026 10:19 PM
The provisions are understood to be linked largely to the International Cricket Council media rights package acquired for approx $3 billion for the 2023–27 cycle
The complaint alleges that electronic evidence collected during the investigation demonstrated that copyrighted JioStar content was being retransmitted through IPTV channels without authorisation
Imran Fazal Jun 1, 2026 8:30 AM
Disney reported a $64 million equity loss from its India joint venture for the quarter ended March 28, 2026, down sharply from $103 million a year earlier
e4m Staff May 25, 2026 9:14 AM
She previously worked with Disney+ Hotstar as Marketing Lead – India Originals & Movies
e4m Staff May 12, 2026 8:52 AM
The company said Entertainment SVOD revenue growth accelerated to 13% in Q2 from 11% in Q1
Starting at ₹49 per month, the HBO Max hub is available alongside JioHotstar’s existing portfolio
e4m Staff Apr 15, 2026 3:25 PM
Ad rates remain largely the same in the ongoing IPL season compared to last, media planners say. The larger revenue play lies in sponsorships, with premium partnerships in the ₹100–260 crore range
Kanchan Srivastava Apr 1, 2026 8:45 AM
Ankur Kapila, who took on the role in February 2026, will lead digital sales for the company’s streaming platform ZEE5 and broader digital ecosystem
e4m Staff Mar 25, 2026 11:02 AM
Kothari most recently served as Executive Vice President and Head of Subscriptions (SVOD) and Media at JioHotstar
e4m Desk Mar 23, 2026 12:57 PM
Before joining JioHotstar, Piush Kothari spent over five years at The Walt Disney Company
e4m Staff Mar 12, 2026 12:59 PM
While television spot rates during the tournament hovered around Rs 15–16 lakh for a 10-second slot, rates for the semifinal and final surged nearly 25%, media buyers told e4m
Kanchan Srivastava Mar 11, 2026 8:58 AM
Guest Article: Ananay Jain – Partner & National Media & Entertainment Industry Leader – Grant Thornton Bharat explore the rising issues in the DTH industry, what changed, and what the future holds
Ananay Jain Mar 10, 2026 11:51 AM
As per sources, Saugata Mukherjee has stepped down as SonyLIV’s EVP and Head of Content
e4m Staff Feb 25, 2026 2:05 PM
The partnership will enable the streaming platform to integrate ChatGPT, allowing viewers to discover content by expressing intent, mood or context
e4m Staff Feb 19, 2026 12:31 PM
Kapila was earlier with JioHotstar as Vice President – Sports Gamification (Jeeto Dhan Dhana Dhan)
e4m Staff Feb 13, 2026 3:23 PM
TVR for India’s opening fixture against the USA goes up by 41%, digital reach up by 98% compared to the first match against Ireland in the 2024 edition
e4m Staff Feb 11, 2026 6:49 PM
Shrinivas SG joins as SVP – Discovery and Personalisation; Naveen Prashanth as SVP – Consumer Marketing; Abhishek Sharan as SVP – Engineering (Viewer Experience), among others
JioStar has proposed April 1, 2025, as the effective date for the merger
‘MTV Splitsvilla Season X6’ is streaming on JioHotstar and airing on MTV
e4m Staff Jan 28, 2026 12:24 PM
The platform has collaborated with NEWME for MTV Splitsvilla Season 16
e4m Staff Jan 21, 2026 3:16 PM
The plans are available across Mobile, Super and Premium tiers, starting at Rs 79/month
e4m Staff Jan 19, 2026 4:05 PM
Prior to this, Dimple Duggal Rawat was associated with JioHotstar Sports Ads
e4m Staff Jan 15, 2026 12:33 PM
The last edition, ‘Kal Ke Krorepati – Chote Sheher Bade Sapne’, is currently streaming on JioHotstar
e4m Staff Jan 10, 2026 6:42 PM
While digital consumption continues to expand, the revenue trajectory highlights a market that is maturing but still struggling to balance scale with sustainable economics
Aditi Gupta Dec 25, 2025 9:04 AM
From Hotstar’s merger with JioCinema to the Netflix–Warner deal, surge in micro-dramas and regional content, and India’s ban on adult apps, 2025 did reset the OTT playbook
Kanchan Srivastava Dec 23, 2025 9:08 AM
Deep engagement, franchise loyalty and connected TV adoption are turning the South into OTT’s growth anchor, say industry leaders
Pooja Yadav Dec 17, 2025 8:43 AM
JioHotstar is gearing up to expand its slate, with 1,500 hours of fresh South programming set to roll out over the next 12 months
Sahil Chopra earlier held the position of Associate Vice President, Marketing, JioHotstar
e4m Staff Nov 27, 2025 12:53 PM
Here’s our rundown of the week’s scroll-stoppers, genre-benders, and a rare misfire
Soumya Gawri Nov 1, 2025 8:04 AM
Prior to this appointment, Richa Vaidya was associated with JioHotstar for nearly three years
e4m Staff Oct 31, 2025 12:35 PM
Mitra was the Head of Impact Properties, Agency Partnerships, Measurement and Branded Content at JioStar
e4m Staff Oct 30, 2025 3:45 PM
The first 13 matches of the ICC Women’s World Cup 2025 recorded a five-fold rise in viewership over the 2022 tournament
e4m Staff Oct 17, 2025 12:36 PM
While the title sponsorship is valued at Rs 20 cr-Rs 35 cr, Presenting/Co-Sponsor value stands at Rs 8–15 cr and Associate/Powered-By/Category Partners value stands Rs 4–8 cr
Aditi Gupta Sep 23, 2025 9:18 AM
Among the night’s winners was The Penguin (9 awards), including Lead Actress in a Limited or Anthology Series, Outstanding Special Visual Effects and Outstanding Contemporary Makeup
e4m Staff Sep 18, 2025 11:46 AM
According to the network, the peak concurrency for the launch live episode surged 2x over Bigg Boss 18
e4m Staff Aug 29, 2025 11:19 AM
Brands across FMCG, auto, real estate, lifestyle and retail back the biggest reality show of the year across digital streaming and TV
e4m Staff Aug 21, 2025 3:45 PM
JioHotstar sets new benchmark as ‘Kyunki’ becomes the biggest digital launch in GEC fiction
The 360-degree rollout for the show with Kay Kay Menon in the lead was a first-of-its-kind AI-powered innovation
e4m Staff Jul 28, 2025 4:35 PM
With data content integration, immersive hotstar campaign by L'Oréal Paris sets a new benchmark for increasing audience engagement strategy
e4m Staff Jul 22, 2025 12:19 PM
‘The Penguin’ leads the nominations with a total of 24; ‘The Bear’, ‘The White Lotus’ and ‘Hacks’ are among the other key contenders
e4m Staff Jul 18, 2025 12:55 PM