hotstar

For Rs 50 crore, Star India will give the advertiser the option of choosing between mid-roll and/or pre-roll ads, social media branded cards, or the gaming feature of Watch n’Play

Venkata Susmita Biswas 06-February-2019

Cricket enthusiasts will now have the option of posting comments, interacting with experts who will also comment on Hotstar, take part in polls, and invite friends to join the fun

Venkata Susmita Biswas 21-January-2019

Online Curated Content Providers say no to censorship, and have voluntarily signed a self-regulatory Code of Best Practices under the aegis of the Internet and Mobile Association of India

exchange4media Staff 18-January-2019

The brand of original content labelled Hotstar Specials, scheduled to launch in March, will be behind paywall

exchange4media Staff 15-January-2019

Hotstar Specials will feature shows from the best storytellers of the country, including Shekar Kapur, Neeraj Pandey, Kabir Khan, Nikhil Advani, Ram Madhvani, Venkat Prabhu and Salman Khan

exchange4media Staff 14-January-2019

OTT platforms are going all out to acquire customers by upping the content game and playing around with affordable pricing. So will the Indian OTT viewer mind paying?

Madhuwanti Saha 17-December-2018

At the inaugural day of the CII Big Picture Summit, experts discussed challenges and opportunities involving streaming platforms

Ruhail Amin 07-December-2018

The TVC highlights the emotions that girls across the world go through when it comes to stereotypes attached to playing sports

exchange4media Staff 10-November-2018

Kapoor will be responsible for driving the relationship with media agencies to deliver measurable and impactful media strategy for Hotstar clients

exchange4media Staff 24-October-2018

Matches will be broadcast on Star Sports 1, Star Sports 2, Star Sports 3, Star Sports 1 Tamil, Asianet Movies and beamed on Hotstar and Jio TV

exchange4media Staff 12-October-2018

Partnership will provide Hotstar Premium users access to additional 6,000 hours of Hollywood TV shows, movies and original content available on HOOQ

exchange4media Staff 08-October-2018

The OTT market currently stands at Rs 2,150 crore with the presence of more than 30 frontline players

exchange4media Staff 26-September-2018

Hotstar CEO, Ajit Mohan, has been appointed as Managing Director and VP of Facebook India

exchange4media Staff 25-September-2018

Mohan will be responsible for Facebook's India strategy and for driving the company's continued investment in India

exchange4media Staff 24-September-2018

In the US, advertisers are expected to spend $4.61 billion on Amazon in 2018, accounting for 4.1% of all digital ad spend. While in India, nearly 15% of digital ad monies can be attributed to the ad revenues of OTT platforms.

Venkata Susmita Biswas 24-September-2018

Short film, Mission Mars: Keep Walking India, has been directed by Imran Khan. It released on YouTube on September 19 and generated 215k views with 312 comments.

exchange4media Staff 21-September-2018

Flipkart, in past 6 months, reportedly held talks with several other streaming services but nothing materialised.

exchange4media Staff 17-September-2018

The entries were judged by Sanjiv Mehta, HUL; CVL Srinivas, WPP India; Harsh Goenka, RPG Enterprises; Agnello Dias, Taproot Dentsu; Naveen Chopra, TPG Capital and Raj Nayak, Viacom 18

exchange4media Staff 30-August-2018

Madhok was previously the Executive Vice President at Star TV Network

exchange4media Staff 23-August-2018