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OTT platforms are going all out to acquire customers by upping the content game and playing around with affordable pricing. So will the Indian OTT viewer mind paying?

Madhuwanti Saha 58 minutes ago

At the inaugural day of the CII Big Picture Summit, experts discussed challenges and opportunities involving streaming platforms

Ruhail Amin 1 week ago

The TVC highlights the emotions that girls across the world go through when it comes to stereotypes attached to playing sports

exchange4media Staff 10-November-2018

Kapoor will be responsible for driving the relationship with media agencies to deliver measurable and impactful media strategy for Hotstar clients

exchange4media Staff 24-October-2018

Matches will be broadcast on Star Sports 1, Star Sports 2, Star Sports 3, Star Sports 1 Tamil, Asianet Movies and beamed on Hotstar and Jio TV

exchange4media Staff 12-October-2018

Partnership will provide Hotstar Premium users access to additional 6,000 hours of Hollywood TV shows, movies and original content available on HOOQ

exchange4media Staff 08-October-2018

The OTT market currently stands at Rs 2,150 crore with the presence of more than 30 frontline players

exchange4media Staff 26-September-2018

Hotstar CEO, Ajit Mohan, has been appointed as Managing Director and VP of Facebook India

exchange4media Staff 25-September-2018

Mohan will be responsible for Facebook's India strategy and for driving the company's continued investment in India

exchange4media Staff 24-September-2018

In the US, advertisers are expected to spend $4.61 billion on Amazon in 2018, accounting for 4.1% of all digital ad spend. While in India, nearly 15% of digital ad monies can be attributed to the ad revenues of OTT platforms.

Venkata Susmita Biswas 24-September-2018

Short film, Mission Mars: Keep Walking India, has been directed by Imran Khan. It released on YouTube on September 19 and generated 215k views with 312 comments.

exchange4media Staff 21-September-2018

Flipkart, in past 6 months, reportedly held talks with several other streaming services but nothing materialised.

exchange4media Staff 17-September-2018

The entries were judged by Sanjiv Mehta, HUL; CVL Srinivas, WPP India; Harsh Goenka, RPG Enterprises; Agnello Dias, Taproot Dentsu; Naveen Chopra, TPG Capital and Raj Nayak, Viacom 18

exchange4media Staff 30-August-2018

Madhok was previously the Executive Vice President at Star TV Network

exchange4media Staff 23-August-2018

Many users have reported that they were served video promos in between episodes of shows they were streaming

exchange4media Staff 20-August-2018

In the three months ended June 2018, Hotstar reported Rs 5.69 billion in revenue, compared to Rs 5.71 billion it posted in the 12 months ended March 2018

exchange4media Staff 16-August-2018

Thakar acknowledged that the broadcaster has been able to garner a fair amount of sponsorship interest for the Asia Cup

exchange4media Staff 14-August-2018

YouTube will soon introduce a subscription-based, ad-free version in India which will showcase Original content

Venkata Susmita Biswas 06-August-2018

At The Ad Club's inaugural annual Digital Review: D-CODE, the overarching theme of the evening was the power of digital to scale up campaigns and bring real-world outcomes to clients.

exchange4media Staff 02-August-2018

Cable operators claim to have suffered losses running into crores in the past one year because of the OTT platforms. The associations wants TRAI to intervene and resolve it.

Nishant Saxena 31-July-2018