Richa Vaidya joins T-Series as Deputy General Manager - Music Marketing
Prior to this appointment, Richa Vaidya was associated with JioHotstar for nearly three years
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Published: Oct 31, 2025 12:35 PM | 1 min read
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- Richa Vaidya has been appointed as Deputy General Manager of Music Marketing at T-Series, as announced on her LinkedIn profile.
- She previously worked at JioHotstar for 2.9 years, leading digital-first content marketing strategies for original web series and major campaigns.
- Vaidya has nearly a decade of experience in the film, television, and OTT industries, with expertise in content strategy, audience analytics, and campaign execution.
- Her prior experience includes a seven-year tenure at Yash Raj Films and roles at various other media organizations.
Richa Vaidya has announced her new role as Deputy General Manager–Music Marketing at T-Series, sharing the news through a post on LinkedIn.
In her post, Vaidya wrote, “After an incredible journey of 2.9 years at JioHotstar - where I had the privilege to lead digital-first content marketing strategies across original web series and major campaigns, I am excited to share that I will be joining T-Series as Deputy General Manager, Music Marketing.” She further added, “At T-Series, I look forward to enhancing my skills, learning and growing in the ever changing and dynamic world of music to build the next era of entertainment marketing!”
Prior to this appointment, Vaidya was associated with JioHotstar in the role of Marketing, Digital Ventures (Voot Select, JioCinema, JioHotstar), where she worked for nearly three years.
A strategic and analytical media professional with nearly a decade of experience across the film, television, and OTT industries, Vaidya brings expertise in content strategy, audience analytics, financial planning, and campaign execution.
She has also worked with Yash Raj Films for seven years and has held roles at XXL Branding and Creative Solutions, Everymedia Technologies Pvt. Ltd., Balaji Telefilms Ltd., and other organizations.
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