Sony and LG retain pole positions as India’s second and third Most Trusted Brands in an encore of 2017

exchange4media Staff Apr 18, 2018 7:08 PM

The addition of around 30 popular Tamil channels includes HD channels, and also provides impetus to the company’s ‘HD for all initiative’ that aims to expand the high-definition television viewing experience of users

exchange4media Staff Apr 18, 2018 6:26 PM

With its new launches, Travelxp has opened a window to the world for the viewers to watch the evolution of thalis ‘from kitchen flame to worldwide fame’, and lesser explored destinations through 100% originally-produced content in High Definition and 4K.

exchange4media Staff Apr 18, 2018 5:02 PM

Tarkas, Director, Songdew talks about the partnership with Videocon d2h to launch Indie music channel Songdew TV

exchange4media Staff Apr 18, 2018 4:52 PM

ITW Playworx will handle Nigam's assignments related to live shows, concerts, branded content, digital extensions, movies, IPs, etc.

exchange4media Staff Apr 18, 2018 3:33 PM

Notices were issued to 12 media houses on April 13 after the court took suo moto cognizance of the matter

exchange4media Staff Apr 18, 2018 2:02 PM

Created by the DDB Mudra Group, KKR’s latest anthem #KKRHaiTaiyaar shows die-hard fans gearing up for the 2018 IPL

exchange4media Staff Apr 18, 2018 1:04 PM

The ad is sung by Mika Singh and also features an act by Bollywood artiste Akhilendra Mishra

exchange4media Staff Apr 18, 2018 12:45 PM

FCB Interface has created an ad film that communicates the features of Windus

exchange4media Staff Apr 18, 2018 12:35 PM

Jordan will serve AsiaSat till 31 October 2018 as Senior Adviser

Neethu Mohan Apr 18, 2018 9:35 AM

BBH’s campaign films for BookMyShow on the themes of Tiger Zinda Hai, Padmavat, Padman, Raid, and now cricket have added an unmistakable quirky character to brand BookMyShow.

Venkata Susmita Biswas Apr 18, 2018 9:00 AM

The content studio will also get some international shows from its global library, but Dhar shared that the primary focus area will be creating original content

exchange4media Staff Apr 18, 2018 8:59 AM

Purushottam Vaishnav recently replaced Jagdish Chandra as CEO of Zee Media's Regional News Network; he talks about his new role and betting big on regional expansion

Sonam Saini Apr 18, 2018 8:58 AM

The following is the third part of a five-day IPL ad series in which we take a look at an impactful ad campaign and why we are ‘clean-bowled’ by it

Misbaah Mansuri Apr 18, 2018 8:57 AM

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

Dolly Mahayan Apr 18, 2018 8:56 AM

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Madhuwanti Saha Apr 18, 2018 8:55 AM

The aim is to advance the company’s goal of simplifying its business and drive deeper service connectivity to its clients

exchange4media Staff Apr 18, 2018 8:54 AM

The new roles are in addition to Sinha's and Das' current responsibilities as CSO and CCO of Leo Burnett South Asia respectively

exchange4media Staff Apr 18, 2018 8:53 AM

It was found that a group of people were paying a small sum to people in whose houses the TRP meter was installed, asking them to watch a particular Hindi news channel

exchange4media Staff Apr 18, 2018 8:52 AM

Netflix's earnings and subscriber growth beat even its own forecast and investor expectations, vows to get even more aggressive on content front

exchange4media Staff Apr 18, 2018 8:51 AM