Date-wise News
Hotstar announces associate sponsorship with ICC World Twenty20?blur=25

The online video streaming platform for premium content also holds the exclusive digital rights to live broadcast of ICC World Twenty20 2016

exchange4media Staff Mar 8, 2016 7:09 PM

92.7 BIG FM launches new show 'Nayak' with journalist Sanjeev Srivastava?blur=25

The show aims to bring stories of legends to inspire listeners and will air on weekdays on 92.7 BIG FM from 8pm - 10pm across 36 HSM markets.

exchange4media Staff Mar 8, 2016 5:41 PM

V. Sunil and Mohit Dhar Jayal launch Motherland Joint Ventures?blur=25

Motherland Joint Ventures Pvt. Ltd. will operate in lifestyle-related product categories including consumer products and urban regeneration projects (the first of which is underway in Jodhpur).

exchange4media Staff Mar 8, 2016 3:50 PM

Rage Communications bags digital mandate for Unilever Food Solutions Australia and New Zealand?blur=25

The mandate involves the brands under the UFS umbrella including Knorr, Hellmann's and Colman's among others

exchange4media Staff Mar 8, 2016 1:53 PM launches new campaign, ‘Gaana Paas Laaye’?blur=25

The campaign constitutes of three films - Grandmother, Proposal and Cricket. Each of these films shows how the app changes the mood and resolve a problem

exchange4media Staff Mar 8, 2016 1:29 PM

Advertising Club Madras confers ‘Distinguished Service Award’ upon Srinivasan Swamy for his contribution?blur=25

Advertising Club Madras, in its Diamond Jubilee year, presented its prestigious Distinguished Service Award to Srinivasan K Swamy, Chairman & Managing Director, R K SWAMY BBDO.

exchange4media Staff Mar 8, 2016 1:22 PM

TRAI says 149 paid channels violated ad cap rule?blur=25

In a recent report, TRAI says that 121 non-news and 28 news channels violated the ad cap rule in the period between 28 September to 27 December 2015.

exchange4media Staff Mar 8, 2016 12:33 PM

Pitch CMO Summit 2016:It is not just about the platforms, but communication with stakeholders: Amit Shah Yes Bank?blur=25

Amit Shah, President and Country Head, Yes Bank spoke on ‘Advertising in the era of evolving media’ at the recently held Pitch CMO Summit 2016.

Alisha Patel Mar 8, 2016 9:22 AM

Guest Column: Womaniya O’Womaniya: Vishakha Singh,

Let a woman be a woman, delicate in her emotions and strong in her character and let the world be a place of equal opportunities writes Vishakha Singh, Founder,

Vishakha Singh Mar 8, 2016 9:01 AM

Air India, Titan Raga, Vodafone, Jabong, Arrow & others celebrate Women’s Day?blur=25

Brands in the categories ranging from airlines, to fashion apparels, network providers and watch makers have come out with special campaigns and marketing initiatives to celebrate International Women’s Day.

exchange4media Staff Mar 8, 2016 8:50 AM

Kejriwal govt. considers legal action against three news channels for airing doctored video?blur=25

The Delhi government will be taking the legal route against channels that aired the doctored video of the JNU protests. The decision has come after CPM Chief Sitaram Yechuri met Delhi Chief Minister Arvind Kejriwal recently.

Abid Hasan Mar 8, 2016 8:38 AM

History TV18 adopts localisation strategy to target tier 2 & tier 3 markets?blur=25

History TV18 will present a new show-- ‘OMG! Yeh Mera India’ on March 10, 2016, which will be spearheading the channel’s revamped programming line-up for the year after a quiet time span of two years.

exchange4media Staff Mar 8, 2016 8:37 AM

Twitter sees 400% increase in video consumption in India in 2015; investing in live streaming video among top priorities in 2016?blur=25

Following the Q4’15 results, Twitter’s top management reiterated the importance of videos and their Indian counterparts are also viewing video as the driver for the social platform.

Abhinn Shreshtha Mar 8, 2016 8:35 AM

Agnello Dias, Karl Gomes, Mitrajit Bhattacharya are Jury chairs for Jury Chairs for Film, Digital and Publisher verticals @ Goafest Creative Abbys?blur=25

Agnello Dias, Chief Creative Officer of Taproot Dentsu Private will chair the Film Jury of Creative Abby, Karl Gomes, Chief Fanatic at Fanatics will chair the Digital jury and Mitrajit Bhattacharya, President& Publisher of the Chitralekha group will chair the jury for the Publisher Vertical.

exchange4media Staff Mar 8, 2016 8:26 AM

Arun Natesh steps down as Marketing Head, Business Standard?blur=25

It is learnt that Natesh will be taking up a new role outside the media industry where he will be heading Brand Strategy, Corporate Communication and Customer Relations.

Abid Hasan Mar 8, 2016 8:14 AM

Guest Column: 9 Things Men Can Learn from Women in the PR Industry: Deepak Kapoor?blur=25

Women have greater ability to work as a team. They bring everybody on the same stage and advance together; ensuring nobody is abandoned. That is the way a leader ought to be in the PR industry writes Deepak Kapoor, Communication Specialist, Perfect Relations Pvt. Ltd.

Deepak Kapoor Mar 8, 2016 8:00 AM