2015 was brilliant but 2016 is looking even better; we are on a high growth path: Ashish Bhasin, DAN
The Dentsu Aegis Network (DAN) was awarded the Agency Network of the Year award at the second annual e4m Media ACE Awards. We caught up with DAN supremo Ashish Bhasin to get his thoughts on what has been a record breaking year for the network
The e4m Media ACE Awards initiative is an attempt to recognize Indian media agencies for their work and contribution to the Indian media industry. In its second year, the Media ACE Awards will specifically cater to media service brands. The award-winning work in this area will demonstrate leadership and direction that has helped in moulding the nation’s media landscape.
This year, The Agency Network of the Year was presented to Dentsu Aegis Network.
“We are thrilled to get Network of The Year. It is a big honour for us, particularly considering that we started off with 45-50 people and today to win Network of The Year in a relatively short period of time, it really feels good. I would like to say that it is a lot of hard work put in by 2,200 of my colleagues, my executive team, executive committee and all the hard work that goes behind it has today been recognized. I think Media ACE is a brilliant property for the simple reason that I cannot think of any other award property that recognizes individual media people, whether they are youngsters, agency heads, business people, etc. It also recognizes media agencies because we often win a lot of awards on behalf of our clients but there are very few, if any, that reward or motivate the media agency by itself or the network or individuals. To that extent I think it (Media ACE) is doing a unique service in India,” said Ashish Bhasin, Chairman and CEO, South East Asia, Dentsu Aegis Network, when asked about his thoughts post DAN winning the award.
Talking more about the year 2015 and the plans for the future, he said, “2015 was brilliant but the good thing is that 2016 is looking even better. We are on a high growth path. We have already said that we will be the second largest agency group in India by the end of 2017. What this means is that in a short period of 7-8 years we have would overturned 80 years of traditional ranking. We hope that this trajectory of growth will continue for the next few years because India as a market is huge. There are huge opportunities and potential and our group has the momentum just now and we want to keep capitalizing it for a few more years to come.”
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